4P Marketing Success

It is a kind of exchange, which provides products and services to consumers, and consumers pay for products and services. This exchange is generated according to the needs and interests of both sides, so as to satisfy both sides.

However, marketing is a kind of communication, which is the value communication between consumers and enterprises, including ideas, trust, security, emotion and relationship.

This is not just a matter of exchange, but a spiritual exchange.

4P marketing, which is different from traditional 4P marketing, takes marketing as the spiritual exchange between enterprises and consumers as the starting point, and sublime marketing to Personalization Marketing, pride marketing, public marketing and power marketing.

The purpose is to make products and services people-oriented, to personalization products through personalization marketing methods, and to synchronize personalization of the responsibilities of enterprise marketing personnel. It is necessary to exchange money with one hand, exchange products with one hand, and exchange ideas and trusts, so that consumers can see through products that the enterprise is a person who cares about the quality of their lives, and lets enterprises see through products that they are fully responsible for consumers, including physical health, including mood and mentality.

If the product is out of order, it is not only the consumers' bodies but also their minds that hurt the enterprises.

Product is character, which is the purpose of Personalization Marketing.

Pride marketing

It is to let consumers love their products and services at first sight, "get married and get married", and then grow old together.

Personalization Marketing is the cognition of products and services to consumers' satisfaction and safety and value of products.

Pride marketing is the recognition of products and services.

The reason why Apple products are popular all over the world is to worship people of different ages because Apple products bring unparalleled fashion, comfort, pride, personality and charm to fruit powder.

The time span of pride marketing is directly proportional to the brand. The longer the pride is, the longer the pride lasts. This proves that the brand marketing success of the enterprise proves that the brand charm of the enterprise is lasting.

For enterprises, marketing should pay attention to the functional benefits brought by products and services for consumers. Two, we must pcend the emotional interests of consumers, and the two are indispensable.

Enterprises are required to sell their products and services through an open, pparent, open and honest communication channel, respecting thousands of consumers and being able to withstand the supervision of the society.

The power of new media can make the product of a company popular overnight.

But a micro-blog can also make the product of a company notoriously far away and let the enterprise lose its reputation.

The responsibility of the public should be reflected in the advertising content of the enterprise. It can not be exaggerated and deceived. Employing celebrities to endorse can not be a fox. The quality of products can not be sold by selling sheep's dogs. Enterprise development can not sacrifice environmental resources, and crisis public relations can not prevaricate.

A few days ago, the celebrity endorsement ads that filled up the stars had discredited some of the stars, but sad not only here, but the dirty marketing motives and dirty souls of the enterprises.

Many enterprises have a set of information for marketing, and external is a set of information. Internal marketing and external marketing ethics are inconsistent, and information disclosure is not true.

This is actually a chronic suicide of marketing.

Strength marketing

The success of force marketing depends on the influence and guidance of the marketing team. Its marketing behavior reflects the vision, idea, value, culture, social responsibility and contract spirit of the enterprise.

There is no lack of honesty, commitment, conscience and sense of responsibility in China, but it has not yet formed a strong magnetic field to guide and influence China's marketing power.

Over the years, most of the enterprises talk about marketing, focusing on how to rapidly increase their performance and increase by several percentage points, and are willing to invest time and money in learning new marketing theories and techniques. But few think about what is lacking in enterprise marketing and what kind of vitamins are needed for healthy marketing force.

Year by year, the company's performance has been advancing by leaps and bounds.

But enterprises often neglect the contribution of brilliant marketing achievements to the mental health of the society and consumers.

Why can't China's shopping malls do not like shopping in the western market as a result of dissatisfaction with unconditional return? Because there is a lack of mutual trust.

Why do many companies leave telephone calls to customers not difficult to get through? They simply can't get through because they lack sincerity.

Why is the pre-sale service better than the after sales service? The root of the problem lies in the lack of a healthy force in marketing, and the interests are more important than those in the mountains.

Strength oriented marketing aims to build a healthy long-term relationship and win win with the products and services of business marketing.

Long term relationship should be established in the long-term goal of the enterprise and the long-term interests of customers.

Win win marketing requires enterprises to have a broader vision, not only to focus on themselves and consumers, but also to take care of employees, partners and the public, so that stakeholders can benefit from the marketing behavior and services of enterprises.

Employees are proud of their work for a company with a sense of social responsibility. Their partners are proud of their cooperation with the honest company. The public is at ease for the healthy marketing power of the enterprise.

Marketing first marketing itself, marketing character, marketing responsibility, marketing respect.

What is the healthy marketing power? This is a serious topic worthy of consideration and discussion.

The challenge now is how to let a company sell its products and services with conscience, responsibility and integrity, and form a healthy marketing force.