Women'S Clothing Shop Location Should Pay Attention To Understanding The Psychology Of Girls.
The relevant data indicate that:
Women's wear
It's more dependent on store position than men's clothing.
A shopping mall has done a survey found that men's clothing does not care whether the location of the mall is in the middle, and the difference is that women's wear is a trivial contest.
"Good location, large traffic" is an indisputable proof.
In the clothing trade circle, it is not a hidden rule or secret.
The flow of clothing makes women wear faster. Everyone has a curiosity. People who have strong flow shops easily get together and want to squeeze in.
This is in the clothing industry: Women's clothes do depend more on the store than men's wear.
What is the psychology of female friends?
A lot of female friends like to stroll slowly, and the location is obvious. It is obvious that Daliang is more likely to be visited.
Female psychosocial researchers say: because women's shopping research is related to research, it is said that they first turn around the entire shopping mall instead of directly entering the center of the shopping mall.
When women buy clothes, they like to go around the mall.
Instead of rushes to buy things, most women friends are shopping around with the idea of looking at what they want to buy.
And achieved remarkable results.
Take the textile and garment industry as a breakthrough, implement the Scientific Outlook on Development, strive to promote industrial upgrading and adjustment, and provide a strong guarantee for the rapid economic development of the whole region and even the whole city.
Then it's right.
brand
In comparison and screening, buying clothes is very random. Female friends are sentimental and feel good.
At this point, no male friends, male friends will first think of what they want to buy before going out, identify the brand, and then go straight to the counter.
Why do women feel so squarely at face?
The first reason is that women are emotional, and the location of the shop gives people a sense of space in the shopping environment.
shop
The display is also an important reason. Taobao still can not satisfy all Americans, including American software, clothing and footwear manufacturers.
Most female friends will feel that "good brands occupy a good place" and many brands will naturally feel bad when they are crowded together.
Women's clothing stores seem to be more exaggerated than men's in store design and display style, and the white lace coat is lined with leather and white, which is very suitable for MM walking on the ladies route.
And the black color is also a classic collocation, and the black middle skirt adds a touch of maturity.
The reason is that suppliers should be more professional, and suppliers can not see any data that customers refuse to disclose on the grounds of commercial secrets.
We were too arrogant to ignore this Sales rule.
At present, the "bucket fight" between platforms is becoming more and more intense, and brand players are caught in the middle.
After adopting the supply mode, this pressure has been greatly relieved.
Male friends only go shopping to buy their own occupation and life, and they do not pay much attention to the shop's feeling. They only pay attention to the clothing brand is not suitable for themselves.
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