Grasp The Marketing Life Of Clothing Market

Cruel

Competition has determined that small and medium-sized garment enterprises should be vigilant in times of peace, pay close attention to the competitive situation for a long time, prevent "old-fashioned" and "covet comfort", and consolidate the base market.

Therefore, when the small and medium-sized clothing enterprises are doing the base clothing market, they must stand at the height of solving the problems of life and death, create a doorway garment market, seize the commanding heights of the clothing market, and achieve "enter and attack, retreat and defend", rather than simply think that they are doing the key clothing market and solving the problem of temporary events.

Product integration, product line integration

Small and medium-sized garment enterprises in the base market construction, through targeted, focusing, prepositional, explosive, single product breakthrough, multi product follow-up, channel extrusion and other strategies, promoted product strength, and improved the clothing market coverage rate.

However, when the products are selling well in the clothing market in the base area, the price will be chaotic, and the distributors and terminal operators will have to hang up the price and sell the goods with little profit.

If there is no upgrading of the existing products and the replacement of the original selling products, the competition will soon seize the opportunity and take advantage of it, so that the clothing market which has been built on the basis of hard work has become the base of competing products. This is why in the many regional clothing markets, basically after the loss of the clothing market's vitality after the first generation of the first generation products in the construction of the base area, there is no corresponding product follow up, resulting in the discontinuity of the clothing market and the discontinuity of the clothing market, resulting in the continuous thrust of the channel.

Therefore, if small and medium-sized clothing enterprises want to consolidate the base clothing market, they must constantly upgrade products and integrate product lines, so that channel profits can be guaranteed.

We can continue to promote.

If a garment enterprise in Shandong took 4 years to build a clothing market in the county, the annual sales volume of the enterprise reached about 40000000 yuan.

But in the past 4 years, enterprises have basically not developed competitive new products and upgraded the old products, making the channel price system stern and upside down. As a result, the clothing market in the base area has sales volume, but it is not competitive.

Soon, the bottom of the price caused the network to refuse to sell, and the new clothing brand took advantage of it.

Seize the high-end, occupy the high-end position.

With the successful establishment of clothing market in the base area by small and medium-sized garment enterprises, whether they are product strength, channel strength or clothing brand strength, they all have a certain impact on the local clothing market.

In addition, along with the first tier clothing and second-line clothing price promotion, the regional strong clothing brand is accelerating the layout of the high-end price band of 300 yuan / piece to 800 yuan / price while consolidating the current 100 yuan / piece to 300 yuan / piece of high-end price, and strives to cultivate and occupy the price band through 2~3 years.

There are indications that with the further promotion of consumption level, regional strong clothing brands are likely to occupy mainstream consumption at the price of 300 yuan / piece to 600 yuan / piece.

For small and medium

For example, with the growth of sales volume, it also contributes to the local fiscal revenue. It must occupy the top position of the strategic highland in the middle and high-end business and clothing market through the close relationship between the local clothing market and the government.

In this way, the Chinese clothing newspaper not only has a strong market momentum for the second-line clothing and regional strong clothing brand, but also can form a downward dive from the height to fight for war, to seize the second line clothing and regional strong clothing brand in the local business and clothing market base, to establish competitive barriers, and to improve the living environment.