The Clothing Industry Should Take Advantage Of The Advantages Of Time And Place.

Mid Autumn Festival with national day, a rare "double festival"

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However, a reporter survey found that a year ago, under the strict control of the four sector of the country, the "special offer" product, which had once disappeared, came out again in the near future.

However, it may be to avoid market regulation. Unlike traditional channels such as supermarkets, shopping malls and even street stores, "special supply" has shifted the "main battlefield" to new marketing channels, such as the Internet.

Looking at China's textile and clothing sales in recent years, it has been found that most of them are sold to countries with high per capita GDP, such as the European Union, the United States and so on. This has led to the increasingly fierce call for "protection" of domestic related industries, trade frictions, and the abolition of quotas and "restriction and special protection".

Such as Italy's "

"It has become the fourth largest event in the world after the Olympic Games, the World Cup football match and the Pope's coronation ceremony.

Therefore, the export of Chinese textile and garment industry to the region must strengthen the building of brand culture and enhance the competitiveness of international brands.

China

It can also selectively enter the middle and low end market of the world. The textile foundation of medium textile countries such as Russia and Northeast Asia is weak, but the demand accounts for 70% of the international market.

Russia's textile industry has been developing at a low level for only 15% to 20% of the domestic market demand, but the Russian market has great demand for textiles. It consumes about 17 billion US dollars each year.

Choice of distribution channel mode

Indirect marketing channel construction.

This indirect type refers to the importers and distributors and agents, more often referring to the traditional channels, namely, the manufacturer, the two level supplier, the import wholesaler, the import retailer.

Take appropriate measures according to local conditions.

Different countries have different channels of control.

If Japan is strictly controlled by a comprehensive trading company, this requires that when exporting garments to Japan, it is necessary to have a good relationship with its comprehensive trading companies, while in the United States, it can open up itself or make use of many suitable middlemen.

Forming strategic alliances with multinational companies or foreign trade companies with rich international marketing experience, and using their existing channels to sell products to enter the international market.

Relationship marketing channel construction.

The relationship marketing channel refers to the relationship between the manufacturer and the business from the perspective of the team. In order to create more valuable services for retailers and consumers, the two sides should cooperate with each other, win win, communicate with each other, and strengthen effective control over the sales channels.

Autonomous marketing channel construction

At present, China's garment export is mainly based on OEM, relying on the market network of foreign middlemen, and overseas middlemen can rely on their own network and network advantage to minimize the price of Chinese export commodities, and they must have an independent and sound marketing network. They must establish their own sales channels in the international market and control the terminal consumer market.

The independent marketing channel refers to circumventing international intermediaries, importers, directly entering foreign retail stores, chain stores and other final markets, and obtaining sales initiative in overseas markets.

Internet marketing.

With the advent of the era of Internet economy, in recent years, many European and American consumers have chosen the Internet as a tool for information communication and purchase in the choice of distribution channels. Becker's time allocation model has proved that many housewives pursue the most utility of time and money in purchase, while traditional channels still play an important role in consumer experience, which requires suppliers to use various channels, including real shops, commodity price lists, websites, etc.

When the brand of a company develops to a certain stage, the sale of online clothing enterprises can reduce the time and economic cost, directly communicate and interact with consumers and provide good services. From the perspective of development, it has a competitive advantage for the young "e" generation.