Luxury Electric Business Is Rising

It is reported that in June 28, 2005, the flying ball of Fei Zhou International Plaza was flying in a festive atmosphere, and the "FOXTOWN" of the plaza was officially opened.

But not long after, Silvio FOXTOWN, the founder of Swiss FOXTOWN, fought a lawsuit with the "win".

In June 10, 2006, the persistent Swiss brought the "real fox city" to the "real fox city".

His FOX-TOWN (Oriental fox city), which he invested in Songjiang, covers an area of 130 thousand square meters.

The day was also a colorful ball flying in a festive atmosphere.

And two months ago, Qingpu Bailian rice, a better location, has already taken the lead.

Looking back at the history of OUTLETS development in Shanghai, we can see that it was full of fierce competition and fighting at the beginning of its birth.

Today, this new format is also facing a new rival, luxury electric business.

Just as the rise of orlies is catering to the consumer's habits,

In the new generation of consumer life is already indispensable, luxury electric business also began to kill.

In October last year, the French Vente-Privee, the originator of luxury goods business and the annual sales of over 1 billion 100 million euros, began to enter the US market after the French mainland, Germany, Spain, Italy and the United Kingdom. And from the original Google TV (Google TV), two executives were selected. This became a sensational event in the fashion industry.

It is not hard to foresee that this French business will come to the Chinese market sooner or later.

Although luxury online shopping can not be simply equivalent to "online OUTLETS", luxury online shopping websites have inherent price advantages, especially overseas luxury online shopping enterprises. They have begun to compete with the OUTLETS of reinforced concrete under the line.

Singapore's "Reebonz" began to enter the Chinese market step by step at the beginning of this year. Its slogan is "three of the first line products".

At home, China's local luxury goods business has begun to "thrive".

Since last year, first of all, "Xiu Xiu net" has received more than 100 million US dollars in financing.

In addition, Beijing's "Fifth Avenue" and Shanghai's "star nest nets" are also committed to eating this bowl of rice.

A senior veteran in the ottles industry said with great interest, "there are 5-10 years of good prospects in the domestic market."

In order to keep abreast of the trend of the electricity supplier, Bailian otlis and other physical stores are already on trial online shopping mall.

Maybe in less than ten years, entity OUTLETS will also be "OUT"?

Qingpu Bailian OUTLETS: parking space is not enough.

Reporters visited the day not holiday, but the car had already lined up at the entrance of Zhao Lane. The government of Qingpu cancelled the charge of Zhao Lane entrance, which led to popularity.

When the toll gate is turned around, you can see the red character "otles" on a big yellow arch near a distance.

"Master, can you stop the ground?" "no, it's all stopped. Turn to the ground."

According to the reporter's observation, the parking lot on the ground has all been stopped at the nearest A1 parking area from the outlets of orlies. The number of "Shanghai" characters is quite high. In addition, it is "Su Zhe" car.

There are many parking spaces on the ground like this in Oteri J, Qingpu, which are almost impossible to catch up with.

Security said that if the more than 2000 parking spaces on the ground are not enough on weekends or holidays, many private cars will be directly parked on the roadside, or a longer distance to the nearby Jisheng Wei Bang furniture village.

When the reporter entered the Burberry shop, there were more than 20 customers in the shop. A fashionable mother and daughter were paying the bill. They said, "the goods here are slightly more expensive than the overseas outlets, but they are still worth the money."

Oriental fox City: foreign brands change to China Road

Starting from Qingpu's orlies, it runs nearly 30 kilometers along the Shanghai Hangzhou railway. When the car reaches the new Bang exit, there is a tall building, FOXTOWN, near the right side of the road.

The European style shopping mall covers an area of more than 68 thousand square meters, and there are no other commercial facilities, no more houses, and it stands alone.

The Oriental fox city is built by the European famous brand discount operator, Swiss fox city and the Chinese partner for 28 million dollars. It is also the first OUT-LETS project for foreign investment in China.

Entering the empty hall, most of the 50 shops on the ground floor are domestic brands, and only by careful search can they find customers in one or two stores.

On the two floor of the shopping malls, the sign still left behind the brilliance of its original business, and among the 18 foreign brands, there is no lack of such a big brand such as Zegna.

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Flying island international: survival of the fittest depends on "mix and match"

The reporter came to the flying island international plaza near the upper body hall, where there was a "FOX-TOWN" operated by Shanghai's Fu Chiss, which was a shopping mall in Shanghai which had earlier launched the concept of "outlets", and was once taken to court by the Oriental fox city because of LOGO.

"The shoes here are cheap."

At the door, a middle-aged woman introduced her companion loudly.

On the first floor, the reporter found that the whole floor is shoe bag and accessories area. Many shoe brands have both new and old products.

Most of the new products are usually about 20 percent off, which is similar to traditional department stores in promoting sales, while old products are usually around 50 percent off, which is also like Oteri J.

Because Fei Zhou International Plaza is located above the WAN Tiguan subway, there are no large commercial facilities around here, and business here seems to be good.

Flying island International Plaza in the store layout, also followed the traditional department store "first floor".

The classic model of women's clothing on the two floor, popular on the third floor, and four floor sports "has added cosmetic counters to more general merchandise stores.

Today, the "mix and match wind" runs all over the world.