The Reversal Of Responsibilities In The Four Fashion Week Under The Background Of Commercialization

Good designers bring business to buyers.

Personalized, handmade and weird designs do not seem to bring much sales, but in fashion week in New York, retailers hope to attract more consumers through these designs.

Designers use various materials to attract customers' eyeballs. For example, Proenza Schouler brand uses a combination of leather and crochet fabrics to create special effects. Jason Wu uses laser cutting of leather products to create lace texture, while Vera Wang uses embroidered lace design.

These new designs allow customers to experience personalized customization, and there are various trends in the clothing purchased by buyers.

Comfort is the biggest experience that many customers pursue. Too high heels are not so popular. On the contrary, comfortable flat shoes can also be fashionable.

With more and more brands landing in New York fashion week, the price seems to be a big problem. Although many designers hope to attract customers by lowering the price base point, it seems that the effect is not obvious. Moreover, too many brands in New York fashion week use black as the dominant color, which is too dark for spring.

What makes people excited is young.

More and more strong, Jason Wu, Joseph Altuzarra show on the show's clothing complex and superb technology, Proenza Schouler brand is very creative, they bring the sports innovative clothing, I am greatly surprised.

The design of Alexander Wang, Phillip Lim, Theysens, Helmut Lang, Rag&Bone and other brands also made great progress.

In general, the design of leather products, sports symbols and future sense should be the trend of fashion in the spring of 2013.

This season's color application has also been emphasized. Bold and bright colors are the main hits. Yellow, blue, orange and green are especially popular. Sports jackets are also seen in many shows, Proenza Schouler, Vera Wang, The Row, Michael Kors, Marc Jacobs...

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Embrace talent or embrace business?

In the past, Gareth Pugh, John Galliano and Alexander McQueen were in London.

Paris is famous for its fame.

This year, many designers went to London Fashion Week in pursuit of business profits.

For example, although the New York fashion week is the most commercialized one in the 4 fashion week, the British brand Preen decided to return to the London recession that was not so depressed this year. The British hat designer Phillip Treacy and the US hardcore designer Rag&Bone also decided to leave New York and move to London in the next fashion week.

London Fashion week once attracted designers with seriousness and admiration, but now it is attracting talent with large orders placed every quarter.

Preen has been in New York fashion week for five years since spring and summer began in 2008.

Justin Thornton, one of its founders, thinks that it is time to return to London. "At the beginning, we had left London for New York fashion week to expand our business and promote the development of the international market.

London Fashion Week is very different from before. It is very internationalized and suitable for brand development.

"By contrast, Rag & Bone values the sales volume of the British fashion industry and retail stores. They will open new stores in London, and join the London Fashion week to play a role in displaying and promoting British business.

Since then London Fashion Week has been saddened by such a pformation.

London Fashion Week is losing its original style because of sponsors and buyers. The London Fashion Week, which once left the commercial edge, seems to have taken the direction.

Somerest House (Fashion Week) has been filled with more buyers and more commercial modes of operation. Compared with the fashion week in Paris and Milan, London Fashion Week is more like a group of fashion lovers' business gatherings.

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Why London Fashion Week has to change itself? People have realized that fashion week is a serious business and a profitable business.

London Fashion Week has made an important contribution to the British economy.

It has injected 30 million pounds into the British economy and has brought 100 million pounds of orders to designers.

The fashion week is a platform for representing the whole British fashion industry, not just a stage to show the vanguard design, said Harold Tillman, chairman of the British Fashion Association.

It is the new meaning of London Fashion week that the cooperation between industries and the revitalized domestic fashion industry.

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Competition in Fashion Week

Stepping into the fashion week month, the four fashion week links.

On the timetable, Milan and Paris coincide one day, which means the show on that day.

It will encounter buyers and media absences.

The status of Paris can not be shaken. Milan can only fight to New York, and even plans to mention the time before New York.

Milan believes that the fashion week starts too late, which makes it too late for buyers to place orders, and when production time is not changed, new products will be listed late, so sales will be affected.

However, this arrangement is also not considered. Let a crowd of buyer media fly away between Europe and North America, wasting time and money.

After a consultation, New York and Milan agreed that the current fashion week schedule will remain unchanged for three years.

The most awkward thing in the four fashion week is London.

The shortest time, only five days do not say, February autumn winter London Fashion Week collided with the Oscar prize, the top movie stars must not be able to separate from London, the media attention is also focused on Hollywood.

Many foreign fashion magazines often send only assistant editors to check in, which is a reward for their assistants.

London will not give up easily. They started inviting big British brands back to London for a few years ago, such as Burberry, Pringle of Scotland and so on, which were originally stationed in Milan, and invited Moschino, Cheap And Chic and other non British brands to help. In addition, London's fashion designers are still looking forward to the London Fashion week.

London, however, is still not satisfied. It extended the men's wear day of the London Fashion Week in September to the three day, and placed it in front of men's clothing in Milan and Paris.