How To Understand The Meaning Of Clothing Exhibition Positioning

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As a matter of fact, the clothing exhibition positioning is the process of organizing and developing the differentiation competitive advantage of the clothing exhibition according to its own resource conditions and market competition conditions, so as to create a distinctive and unique impression on the exhibitors and the audience.

The positioning of clothing exhibition can not only form the characteristics of exhibition, the goal of exhibition, the theme of clothing exhibition, but also determine the level and structure of exhibitors and professional audiences.

Popularly speaking, clothing exhibition positioning is to clearly tell exhibitors clothing enterprises and spectators what the clothing exhibition is "and what".

France, which started in 1984

The clothing and textile licensing trade exhibition (FATEX), since November 2001, has been co sponsored with another famous clothing exhibition named "Interselection France international clothing wholesaler Exhibition", which focuses on brand clothing. The two exhibition alliance has reached the goal of sharing merchants, so that the strength of the two exhibition is enhanced simultaneously.

As the top European industry exhibition event, the two exhibition has been complementary to each other, making producers, subcontractors and buyers from all over the world gathered. It has become the most influential professional clothing exhibition in Paris, and is the best opportunity for both suppliers and suppliers to "date".

Unlike other fashion shows, FATEX was initially positioned as a professional "clothing licensing trade exhibition", focusing on exhibiting enterprises' production, processing and supply capabilities. Customers, including business managers, product directors and designers, represent various marketing channels for European clothing, with the theme of "where to find suppliers and partners".

At home, from 1999, the China international advanced garment exhibition held in Shanghai in September is the first and only professional clothing exhibition in China. It is located in the professional, international and trade oriented clothing exhibition, which displays clothing products and serves the middle and high-end garment enterprises.

Its positioning is "dedicated and precise", which provides a stage for Chinese original brands and world original brands to display their achievements, establish their status, publish popular trends, and enhance mutual communication.

China's second largest international advanced garment show is also an event with China International Apparel and accessories fair.

Judging from the current domestic clothing exhibition, most clothing exhibitions lack clear positioning, and the organizational management mode is backward.

"Eating is tasteless, but abandons it is a pity".

And some clothing exhibition, what grades and quality products are all piled up.

Some clothing exhibitions have even become places to deal with unsalable goods.

The purpose of exhibitors is also not clear. Most manufacturers are "sitting on their customers".

The backward management mode is also an important reason for China's exhibition to remain at a relatively closed, single level and low level of service.

Fashion exhibition positioning is a strategic marketing tool for clothing exhibition.

In this way, the exhibition organization can not only clarify the existing position of the enterprise and the clothing exhibition in the market, but also clarify the location that the clothing exhibition will like to occupy in the future market, and be able to identify the market opportunities that can be utilized and grasped by itself.

Through the positioning of clothing exhibition, when the market situation changes, the exhibition organization can also clearly define the competition strategy that they should take.

The positioning of clothing exhibition can make the clothing exhibition form its own individual characteristics and form competitive advantage, so that the clothing exhibition will win in the fierce competition.

The positioning of clothing and exhibition is not static. We must constantly adjust and improve according to the development of the situation and changes in the market demand, endow it with new connotation, make it develop and improve continuously, and present new vitality and vitality.