Marketing Skills Of Lovers Store

There are many factors that affect the performance of clothing sales, which may be the layout of the channel, maybe the marketability of products, perhaps the organizational governance issues, perhaps the clothing marketing is not in place.

The professional clothing marketing of garment enterprises can not be ignored. This small article introduces the three rules of professional clothing marketing for lovers' clothing.

Brand is more professional and more convincing.

The following is an example:

It is easy to see that the investment in terminal clothing sales staff is much higher than that of other similar brands.

And different from self-help shopping shop, once consumers enter the store of Super City, the clothing guide will greet enthusiastically, and from time to time consumers will be called "magic weapon" or "beautiful woman".

After that, the clothing guide will follow the customers and introduce products to persuade them to try them on.

Sometimes, fashion buyers are even too enthusiastic.

According to the research of lovers store, Chinese consumers do not know much about collocation.

In many two or three line cities, the personal aesthetic judgment of consumers may not be mature. Therefore, for several brands of couple costumes, staff style clothing sales play a decisive role in the promotion of terminal clothing sales.

Try buying rate has always been an indicator of lovers' pride.

According to data from lovers' stores, couples will try out 3 people for each try, and there will be basically one person to buy.

Which clothing is the customer wearing when he steps into the shop?

To receive? What size is the size of a consumer? What kind of dressing style does he like? Actually, these questions have already got a rough answer in the mind of the clothing guide.

What's more, clothing guide buyers will judge who is the leading force in the purchase process according to the way of conversation between consumers and their girlfriends or partners. Who should communicate with them in order to ultimately drive the consumer's purchase decision plan?

It is not that the clothing guides of lovers store are all able to understand the psychological flow of consumers, and can easily identify the types of consumers and their behavior patterns. Even if there are some black and white tones in the whole series, they will not forget to use different materials and patterns, or exaggerated jumps to match the theme of the whole show.

Nor does it mean that every employee in the store is more aesthetically superior, so that the lovers store stores successfully sum up their understanding of consumers for years, and some people are absolutely opportunistic. This mountain looks at that mountain high and changes jobs a year. When they see where the treatment is good, they rush to run there.

Because outside, you have no idea what the inside of the company is like, whether it is suitable or not, and whether there is room for development.

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The tacit knowledge of staff guidance is pformed into the personal skills of each clothing guide, and is injected into the consumer scene after consumers enter the store.