Strategic Objectives And Strategy Implementation Of Clothing Marketing

Strategic objectives

It is the eternal theme of action.

No goal, no clothing marketing decisions, no action.

The decision-making of clothing marketing is to achieve a dynamic balance between the external environment, the internal conditions and the goals of action. The action is the subjective effort to achieve the goal.

Only clothing marketing decisions and actions that contribute to the desired goals have value.

The goal is the conductor song, which can guide the behavior of a system from the direction and guide the behavior of a system in practice. The goal is to coordinate the music, to communicate with the departments and links of the system, to ensure the good coordination of various internal forces, to achieve the harmonious balance between the upper and lower sides, and to realize the overall optimization of the system. The goal is to carry out the March, which can inspire the morale of the members of the organization, arouse their enthusiasm and initiative, and inspire them to carry out creative thinking and activities in order to achieve common goals in various situations. Therefore, based on the investigation and research, the goal of the clothing marketing strategy is determined.

This is a crucial link.

Garment enterprises will lose their way in the competition. As the boss of clothing enterprises, they should know clearly the advantages and disadvantages of the company, and then combine with the actual situation of garment enterprises, make clear the positioning of clothing enterprises, including brand positioning, market positioning, development orientation, annual sales target positioning, image positioning, product positioning, price positioning, etc.

Clothing enterprises must define the development goals of three to five years. They must make reasonable annual sales targets for clothing.

People are clear about their goals and work hard to achieve them.

Clothing salesmen are fighters on the battlefield, and only fighters are willing to rush ahead and win. Clothing enterprises must be balanced in their duties and responsibilities, and should not be afraid of making more money by the salesmen. Clothing enterprises should formulate reasonable and motivated policies and encourage salesmen to run wild. Most of the clothing enterprises do not have a clear positioning or positioning for the strategic objectives of clothing marketing.

For example, last year, 1 hundred million of sales were completed, and next year there was no basis for three hundred million.

The goal is to be a flag, a reasonable position and a reasonable goal, so as to clarify the purpose of the work and mobilize the enthusiasm of the clothing salesmen.

strategy implementation

The implementation of apparel marketing strategy is an important stage to achieve the strategic objectives of clothing marketing and achieve the desired results.

In order to do a good job in this stage, the clothing marketing management system is practicing the internal strength of clothing enterprises. A big brand clothing enterprise must be a standardized clothing enterprise.

Neglecting the construction of the clothing marketing management system, with the traditional extensive management mode, such as site layout, sub index, and so on, it is only the flower and boxing embroidery retreat, can not withstand the baptism of wind and rain.

First of all, we must focus on the major goals that have been identified, and further put forward the small targets at all stages. We should move forward step by step, accumulate small victories and win big gains, step by step to achieve great goals. Secondly, in every stage of clothing marketing strategy, we must formulate specific and feasible measures to ensure personnel implementation, material implementation, time implementation and implementation.

Clothing marketing

We should draw up all kinds of contingency plans, at the same time, we should pay attention to information feedback and adjust, modify and supplement the original clothing marketing decision plan in time according to new contradictions and new situations.

According to the new development of things and the new changes in the situation, timely adjustment or even change the original clothing marketing decision plan is an important issue that should be paid attention to in the process of implementing the clothing marketing decision-making process.