Selling Clothing Must Listen To The Voice Of Consumers.

When we are passionate about research clothing When marketing technology and theory, when we focus on management experience and mode, quite a lot of time may forget that all our production and clothing marketing are aimed at winning clothing consumers. We need the clothing consumers of the past and present, but also the future clothing consumers. This is the fundamental way for the sustainable development of garment enterprises.

If we commercialize the process of clothing marketing and commercialize all the results, there will be only transactions left. Business is utilitarian in nature, but this is not all about it. As a social behavior, clothing enterprises, markets, products and clothing consumers jointly build not only business relationships, but also lifestyle and communication modes, forming a chain of relationships that can realize value each other.

Successful clothing marketing is not about selling things, but from clothing consumers. The most important thing is whether you can listen carefully to the voice of clothing consumers.

We are always used to the praise and praise of the clothing consumers. The criticism of the clothing consumers is regarded as a taboo. The main responsibility of the public relations department is to drown out the criticism. As a matter of fact, Chinese apparel consumers are growing rapidly and becoming world-class apparel consumers. Our customers are becoming more and more critical. Their pursuit of perfect use and the pursuit of insatiable desire has become the driving force for the development of clothing enterprises. The definition of the present life and the imagination of the future life are changing the way of production, management, sales, communication and service. In the face of mature and intelligent clothing consumers, our products always show such deficiencies and defects are inevitable. Therefore, improvement, innovation and creation are forever.

From the perspective of clothing consumers, R & D, manufacturing and clothing Marketing It's the same thing. The former is a better solution to the life of clothing consumers, while the latter is a process of transferring value and interactive value. Clothing consumers need not only material practicality, but also spiritual pleasure and satisfaction from products, brands and services. Recently, listening to the voice of clothing consumers can create greater value for clothing consumers and realize the value of clothing consumers in order to achieve the commercial value of garment enterprises.

Listening is for communication, and communication must be two-way. We have strong information to arrive at the clothing consumers' ability, channels and methods one way, but they do not form a two-way mechanism of power balance. Advertising is one-way, the terminal is silent, after sale is institutionalized, and market research is a questionnaire.

Perhaps we should thank the Internet. When the number of Chinese netizens surpassed that of the US population, when the social media was unprecedentedly developed, we had a convenient and effective way to communicate with clothing consumers, paying attention to and listening to the opinions of clothing consumers. But this is far from enough. Clothing companies can not always hide behind reports, data and research companies. We need to communicate face to face with clothing consumers. We need to understand the needs and feelings of clothing consumers with various means and platforms.

How to effectively form a mechanism and how to build a platform for conveying information will become the most important topic in the field of garment marketing in the period of economic transformation. We expect that China will soon become the highland of the world's consumer market. A new consumption era has come quietly, and the opening of the new era is clothing consumers.

The brand will not go to the altar itself. "Who I am" is an old brand proposition, but when we are keen to say "who am I" in all kinds of modern communication ways, maybe you are not what you say, but you are in the eyes of clothing consumers.

Are we going to occupy the market through overwhelming advertisements, or let clothes? Consumer Open our hearts to embrace our brand? The former can bring us a temporary glory, and the latter can make Chinese garment enterprises evergreen.