Department Store Pformed Into Life Square

The phrase "one stop to provide life needs" has been spoken many times by many retailers, and now it can be understood more profoundly.

Recently, the stars of the retail industry such as Hangzhou Tower and Suning have used the new expansion to show their determination to provide "one stop to provide the needs of life".

Shopping malls have thrown away traditional titles of "department stores", incorporated more formats, and extended people's stay in shopping malls as much as possible, so that people can feel that shopping in shopping malls is an interesting thing.

After a low-key trial operation for a period of time, California sunshine store, Hangzhou Tower LSE City Life Plaza in Jincheng Road, Xiaoshan, will open on the 28 th of this month, which is also the first store in Hangzhou Tower LSE City Life Plaza.

When it comes to shopping malls, many people know that Hangzhou Tower (now upgraded to Hangzhou Tower shopping mall).

LSE city life series will be the second brands to be launched by Hangzhou Tower.

Compared with the high-end location of Hangzhou Tower shopping mall, LSE city life series is closer to ordinary people's life, and the proportion of life elements is far beyond the proportion of shopping.

300 meters of street windows, flashing LED advertising light boxes, concise and spacious square hall, as well as shopping, leisure and entertainment mix together, all in order to summon people passing by to come in and spend.

60 thousand square meters of city life Plaza, 4 storefront. Hangzhou Tower LSE city life supermarket is located on the first floor. It is also the main store here.

This nearly 3000 square meter supermarket is the fourth LSE city life supermarket opened by Hangzhou Tower in two years.

Positioning high-end high-end supermarkets, more than 70% of which are imported goods and all kinds of natural, organic, healthy food.

The first floor also gathered H&M, UNIQLO, ZARA and ZARA's fast fashion brands such as STR, Oysho, PB, Bershka, ZARAHOME, and Starbucks, McDonald's and other high popularity auxiliary battalions.

The two floor is mainly composed of fashion clothing, underwear, children's products and other department stores. Many are the exclusive brands that first entered Xiaoshan.

On the two floor, there are supporting facilities such as Xu Lau Shan and Manchu dessert.

The third floor is a catering area. There are many famous restaurants such as seabed fishing, grandma's home, three Japanese cuisine, and beauty, beauty, hairdressing centers, children's playground and dream 5D mobile 3D movie studio.

The four floor is Dadi digital cinema.

The responsible person said that the Hangzhou Tower was relatively conservative in its external development, and now it should switch from single store mode to diversified chain.

According to the size of the body, LSE city life series can be divided into three types: city life square, city life hall and city life supermarket.

One or two months later, the city living house in the house of Wulin, which is located in the city of Hangzhou, will also be opened.

The LSE series is not a luxury brand but focuses on easy fashion. Many of the fast fashion brands have not entered the Hangzhou Tower before.

Among them, ZARA's home brand series ZARAHOME is the first time to open a store in Zhejiang.

The owner of LSE Sunshine Plaza, California City Life Plaza, is Kaiyuan.

Next, Hangzhou Tower will continue to cooperate with Kaiyuan travel industry to develop about one hundred thousand square metres of commercial property in Kaiyuan Plaza, southern Xiaoshan.

Home appliance stores open shopping centers

Besides the traditional shopping mall is changing into a life square, home appliance stores also come together.

Famous children's products sales website red child yesterday officially became Suning Appliance's "child".

Suning Appliance announced yesterday that it intends to invest $66 million or equivalent in acquiring red child company to undertake the assets and business of the two brands and companies of "red child" and "colorful purchase" (another brand of red child), and comprehensively upgrade the operation of suning.com's mother and infant and cosmetics.

This is Suning's first acquisition in the field of electricity business, and Suning vice chairman Sun Weimin said it would seize more similar opportunities in the future.

The implication is that Suning will bring more electrical independent businesses.

Suning.com executive vice president

In the fourth quarter, suning.com will continue to expand in the category of non electrical products, and the products will expand from 1 million to 1 million 500 thousand.

The words of the two chiefs clearly convey a message that Suning is pforming into a comprehensive department store retailer.

The first thing to start with is the market for mother and baby products, because the market is very large. It is said that only the sales revenue of red children in the first year can exceed 1 billion yuan. If we consider the products related to mother infant market, such as food, cosmetics, early childhood supplies, books, etc., the whole market can be excavated with great imagination, so by the end of this year, there will be 150 thousand kinds of suning.com baby products.

In fact, since the beginning of this year, Suning has been putting forward a word "de electrification".

Take the Expo super store, which is about to open in Beijing, for example, it will change the commodity structure of Suning stores, which is mainly based on digital and household appliances, but expand the business category to 17 categories, such as outdoor products, glassware, toys, department stores, books and fitness and leisure. Even the signboards that have been marking will remove the word "electrical appliances".

According to the introduction, Suning's super store opened in Beijing, Nanjing, Shanghai and so on. At present, there are 4 in the country. The first batch is expected to open 20 in the whole country. The most familiar Qingchun store in Hangzhou will also be pformed into this category. It is possible that the pformation will be completed by the end of this year or early next year.

Another brand of Suning's "Tesco" has become more thorough. Its name is "LAOXLIFE Tesco's life square". From outside, we can not see the shadow of Suning completely, and even the operation team is independent.

This is a new push after Suning holding Japan LAOX company. Apart from selling high-end household appliances and consumer electronics products, it also imported a large number of daily necessities such as home, toys, animation, watches, musical instruments, models, snack foods and so on. Some stores even introduced children's districts.

From the shops in Nanjing and Shanghai, a large number of imported cosmetics, models and dolls are very popular among consumers.

Of course, compared with the traditional household appliances business, the gross profit of these commodities is much higher.

"Tesco" is not far from Hangzhou's life. Suning has already chosen in Hangzhou and may be located in the most prosperous Yanan road.