Shoes Jinjiang Sports Industry Unlimited Business Opportunities

News background: in December 18, 2007, the national sports industry base was officially settled in Jinjiang. This is the third national sports industry base after Shenzhen and Chengdu. At the same time, Jinjiang is also the only county in the country that won the honor.

As soon as the news came out, the enterprisers with a keen sense of smell heard the wind.

Since March of this year, the leading group of the State Sports General Administration's aquatic projects center, the world's top investor AIG and Hongkong Far East Investment International Limited have come to inspect.

In addition to the "covetous" of multinational enterprises, Jinjiang native enterprises, including seven wolves, Xun Xing and XD long, have shown great interest in investment.

In this year's national "two sessions", Ding Zhizhong, chairman of the National People's Congress and chairman of Anta sports board, submitted a proposal to request relevant ministries and commissions of the state to give support to Jinjiang's national sports industrial base.

Ding Zhizhong suggested that the national development and Reform Commission should include the national sports industry base in Jinjiang as a national key construction project, and suggested that the Ministry of land and resources should give support to the overall planning adjustment and land use index of the project.

Li Jianhui, mayor of Jinjiang, said that Jinjiang will promote the development of the second industry through the third industry through the construction of the sports industry base.

It is understood that at present, Chen Dai, a major producer of sports shoes in Jinjiang, has been keen to see the business opportunities of the national sports industry base, and proposes to build Chen Tai town into a sports marketing center in China.

"The national sports industry base in Jinjiang must find a profit model. If it can not be profitable, there will be many problems after the base is built."

Liu Qingzao, a researcher at the China Sports Industry Research Center, cautioned.

On the afternoon of April 18th, the sports marketing (Jinjiang) TV Summit Forum, an important supporting activity of the tenth shoe fair, was held as scheduled.

At this forum, "how to develop sports industry and build sports city" in Jinjiang has become the focus of discussion.

The construction of national sports industrial base should be combined with the mayor Li Jianhui of Jinjiang people's government with the characteristics of Jinjiang private economy: after the national sports administration of the State General Administration of Jinjiang awarded the sports industry base in December 18th last year, and after being the "national team" of the sports industry, we quickly formed a capable and capable team and did five aspects of work.

One is the study of development patterns and institutional arrangements.

How to combine the characteristics of Jinjiang and go out of a road with the advantage of backwardness, combining with the development characteristics of Jinjiang's private economy, coordinating the resources of all parties and mobilizing the enthusiasm of all parties, we should take this road at the very beginning.

The second is our high starting point plan.

First is the positioning of industrial functions.

We invited experts from the State Council to directly diagnose and locate the development of our sports industry.

The second plan is the planning of sports events and events. The relevant departments and project centers of the State Sports General Administration and the international sporting events management information company are invited to plan what events Jinjiang should arrange.

The three is urban planning.

Now, there are discussions with several planning companies in the UK, Singapore and the United States.

The third aspect is international investment promotion.

Through various investment platforms, investors and operators of large international venues and events have been introduced. Recently, some investors from the US, Europe and Hongkong have come to negotiate with each other and show great interest.

There is also propaganda to the whole city of Jinjiang. We invited CCTV to plan the publicity video of "China Sports City Jinjiang", and promote the brand of Jinjiang through its own website.

Another is the introduction of professional talents.

After all, although Jinjiang has a good industrial foundation in sports industry, it lacks experience in venue construction, regional development and competition introduction.

We mainly do these five aspects.

The sports industry base is the special zone of the national sports industry research center, Liu Qingzao, the national sports industry development center. The sports industry base is a clustered demonstration area established by the state in order to develop the sports industry, and a comprehensive state-level platform for the development of the sports industry is built.

In popular terms, it is the special zone of sports industry.

When planning the sports industry base, I wanted to do an experiment: choose two cities as experimental sites.

At that time, in response to the strategic needs of the country's development of the west, we chose the southwest town of Chengdu. Later we chose a more developed and open city to do an experiment, so we chose Shenzhen.

The two cities have already been representative in the whole country. However, the Jinjiang municipal Party committee and municipal government are very keen to seize this opportunity and make a decision immediately: bidding for the national sports industry base.

Relevant experts conducted a comprehensive survey of Jinjiang, and found that Jinjiang has the advantage of sporting goods manufacturing cluster, and also approved Jinjiang as the only sports industry base in county-level cities in China.

When the State Sports General Administration awarded the sports industry base in Jinjiang, it also integrated the resources of the whole country.

For example, the State General Administration of sports has asked relevant functional departments to put forward how to support Jinjiang and develop sports industry.

At the same time, it is also integrating experts from all over the country to serve the sports industry base, and this kind of service is free.

This is a resource integration.

This kind of national, information, resource integration, technology and related policy support for sports industry base is an important advantage for the development of sports industry base.

The conditions for the development of sports industry in Jinjiang are already available.

I think Jinjiang must follow the following steps: first is to establish a profit model quickly.

Sports industry base has no problem in planning, project setting and function combination. The following question is how to make profits?

If we can not make profits, many problems will arise after this base is built.

Therefore, we must integrate the resources we have now and form the products of Jinjiang sports industry rapidly.

These products should be packaged and marketed so that they can become commodities.

After becoming a commodity, we should continue to package and promote him to make him profitable.

The establishment of sports industrial bases is not only the integration of resources, but also the creation of benefits as soon as possible.

In order to achieve this benefit, we must remember: the characteristic decides the grade, the splendid originates from the plan, and the benefit comes from the execution.

In addition, we must introduce talents quickly.

With regard to the introduction of talents, Jinjiang has already had many successful experiences.

Third, we must have something to do, do something wrong, and find a good entry.

We have so many plans and ideas in this base. We must think about what to do first, what to do and what not to do.

Even if we introduce sports events, carry out sports marketing and develop sports industry in Jinjiang, we all have to choose.

Ding Zhizhong, chairman of Anta sports board: Kunshan is the most important industrial base of computer equipment in the world. The most advanced computer equipment can find manufacturers in Kunshan.

Jinjiang should also strive for 5-10 years to become the world's largest sporting goods brand and the industry's most concentrated area. Let people mention Jinjiang and think of sporting goods, just like people mentioned high perfumes and think of France.

Zhou Shaoxiong, chairman of the seven wolves shares: the national sports industry base settled in Jinjiang is really unlimited business opportunities. We are considering investing in sports events and stadiums. Although the seven wolves are leisure clothing brands, we have begun to extend to the sporting goods industry. In the early years, we launched the seven wolves sports leisure series.

For the future, we hope that not only will there be investment opportunities in the garment industry, but in the future, when more and more sports equipment enterprises are investing in Jinjiang, we hope to become their shareholders.

In addition, perhaps in the sports industry competition, the extension of the third industry, I think this is also more interested in the seven wolves.

Sports is an important part of people's life.

Jinjiang's planning is not only about the manufacture of equipment and sporting goods, but also shows that Jinjiang is a place of life. Where we spread culture, we can get entertainment and leisure here.

There are huge business opportunities.

Shi Nenghui, President of xunxing group: the national sports industry base has brought unprecedented opportunities to Jinjiang. We will invest in an international basketball training school on the basis of existing xunxing club and increase investment in the basketball market.

XTEP sports President Ding Shuibo: when developing sports industry, he should add elements of life and fashion to make sports more life oriented. Only when sports become people's life style, can they have more vitality.

Jinjiang sports goods manufacturing industry has a very good foundation. We can make full use of the "second industry to promote the development of the third industry", and build a world-famous Sports City, so that sports events at the global level will be settled in Jinjiang, turning Jinjiang into a city with sports, tourism and leisure.