Bryan Released New Brand Strategy
At the dealer meeting,
Bin nu
The latest brand strategy in 2013 was released. From the aspects of brand strategy, channel development, brand image and promotion, terminal operation management, terminal training, product quality and cargo time guarantee, the management idea of brand development and growth in the complex market environment was expounded.
According to the introduction, in the future, we will further strengthen the collection and feedback of market commodity interest, and continue to research and develop the best selling products that are closely related to market demand.
By continuing to promote channel expansion,
brand
Terminal image upgrading and strengthening of multi-channel advertising, enhance brand awareness, improve market share and enhance brand competitiveness.
At the same time, he will continue to support the agents at all levels, and assist the terminal stores to standardize the operation and management of the agents at the provincial level.
Standardized operation
We should intensify relevant training efforts to enhance the profitability of the shops.
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