Secrets Of Adidas Flagship Store In Paris

Adidas's world's largest flagship store was opened to the public not long ago in Champs Elysees street, Paris, France.

In addition to the many sports and art circles gathered at the opening ceremony, the most striking thing in this shop is a high-tech machine, the first shoe machine in the world that can meet all kinds of personalized design requirements of customers.

As soon as you enter the shop door, you can see this instrument called "mini innovation center", which consists of a cube with one person and many tall and intelligent induction runway.

Customers who want to customize their sports shoes will be guided by specially trained guides. They will first measure the length and width of their feet on a measuring machine next to them, then walk up to the simulated runway equipped with an intelligent induction device, and walk in natural gait.

The three meter long runway is called a "double foot scanner", which is equipped with an induction device that can accurately detect the feet and the whole body according to the pressure of each point.

Whether the foot is flat or bent, the center of gravity is close or backward, and these details will be recorded one by one.

According to these "intelligence" collected, the "micro innovation center" will work out the basic structural framework of sneakers that are most consistent with the specific physical and foot conditions of customers.

After that, the shoes and appearance of personalized design.

Although there are only four classic types of Adidas available: running shoes, soccer shoes, tennis shoes and indoor sports shoes, customers can match any accessories of their shoes with their own preferences: the cushions are thin and thick, and the length of the tongue is long, and the air cushion can be added or reduced at will.

On the side of the "micro innovation center" instrument, it is the infrared touch screen which deals with the appearance design. It can display the stereoscopic view of a pair of sneakers according to the collected information and the customers' choice.

Customers can operate on details such as color and decoration.

Here, customers can choose not only the colors of each part of the shoe, but also the national flag patterns on the shoes and sole, or even the number of letters and numbers in more than ten places.

After the design is finished, the shopping guide will bring a pair of shoes of similar size for customers to try on. The customer will tell the shopping guide in detail to the specific feelings, such as the top of the left foot and the tightness of the heel.

Each shopping guide holds a control panel on his hands to record the requirements of customers at each step.

In the last step, the shopping guide will pmit these records to the "center".

At this point, when customers wear shoes like shoes to approach the "virtual mirror" on the back of the instrument, they see the sneakers that they have just designed.

Although it is only a simulant version, the shoes in the mirror move together with the mirror outsiders, like the real ones.

If the customer is satisfied, he can order directly through the "center" pmission system.

In three to four weeks, customers can receive sneakers that are perfectly suited to their feet and have their own personalized design.

The salesperson told reporters that such a pair of sneakers is generally 65 to 75 euros (650 yuan to 750 yuan), which is more expensive than the same model.

From a reporter's interview at the store, most consumers think the price is reasonable.

An American young man who is ordering personalized sports shoes told reporters that he chose this service mainly because he wanted to have a pair of comfortable running shoes that fit his feet perfectly.

According to the information provided by the salesperson, more than 100 customers have custom-made their shoes with the new technology since the end of October, and 50% of them seek comfort and personality. More and more athletes join the customers.

Emanuel Gaye, director of the French PR Department of Adidas, said that this technology has always existed, but it is only used to "measure shoes" for high-level athletes, and has never been commercialized.

Nowadays, "individuation" has become a new trend in the field of fashion.

So they took the lead in commercializing the technology and planned to set up a "center" in other countries' stores.

Perhaps in the near future, Chinese sports fans will also be able to design sneakers that are perfect for themselves.