The Three Principles Of Knowledge Help You See The Exhibition

For China

There are many things that can be summed up. In recent years, the phenomenon of cheating shows repeatedly is probably just the tip of the iceberg. Although it is not very large relative to other industries, it has injured the Chinese exhibition industry after all, especially the damage to the reputation of mice is far greater than economic interests.

But the author thinks that as an open social activity, according to its characteristics, it is still not very difficult to eradicate this phenomenon.

First, we must master the brand.

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Whether it is inherited or drawn from the exhibition projects, departments should reach a consensus on the large scale, high efficiency and strict organization and management in the industry or field, and focus on the promotion so that the exhibitors and professional audiences can get to know and understand the brand, and create brand response.

Brand has its "top advantage" because of its wide recognition. It will inhibit the occurrence of miscellaneous cards and counterfeit exhibitions. When exhibitors refuse to participate in non influential brand exhibitions, they will naturally have no choice.

The second is the "system principle".

The lack of industry management system is an important reason for the phenomenon of cheating. Because of the characteristics of different industries and the different management systems, there is a lack of unified industry management in the industry and regions. The management loopholes and serious information asymmetry have caused the developers to take advantage of the problems. Especially behind the "multi management" is the "long head no matter". Therefore, we emphasize that enterprises should understand and master the relevant systems and norms as much as possible during the exhibition process. At the same time, we should appeal to the departments in charge of various industries to cooperate with the departments in charge of developing the unified management standard of the exhibition industry as soon as possible, and not wait until the enterprises get together to seek justice before the government.

The third is the "precautionary principle".

Looking back at a lot of cheating events during the year, we find that exhibitors' blind and immature choice of exhibition is also an important reason for cheating developers to succeed.

Many exhibitors have not paid enough attention to the value, function and method of the exhibition. There is a lack of relevant professionals and supporting departments in the exhibition. Therefore, we should also remind the enterprises that exhibitors are not only the organizers of the exhibition, but rather the relationship between the service and the service, but the win-win relationship between the organizers and the exhibitors and even the many parties, including your industry competitors.

After all, the purpose is consistent: sell products.

From this point of view, the importance and recognition level of exhibition and the improvement of operation methods are the best ways to identify cheating exhibition.

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