Brand Men'S Wear Shows The Trend Of Integration Of Sportswear And Formal Dress.

More and more men like to

Dressed in casual clothes, this is also the prevailing trend of men's dress. At the beginning of this month, Saks Fifth Avenue was located at the flagship store of Fifth Avenue in Manhattan, integrating Giorgio Armani and Ralph Lauren brand's sports series and custom costume series into a shop.

The original Giorgio Armani sports series on the 7 floor moved to the Giorgio Armani custom tailoring shop on the 6 floor, while the custom tailoring series on the 6 floor of the Ralph Lauren Black series moved to the 7 Ralph Ralph Lauren Black Label campaign shop.

This form of integration enables consumers to find a variety of styles of clothing under a brand in a shop. It also means that the boundaries between sporty clothing and custom tailoring are getting smaller and smaller, and the two series are increasingly oriented towards integration.

Saks's men's clothing department

Director Eric Jennings explained: "we no longer have independent clothing department and sportswear department. Giorgio Armani and Ralph Lauren are two important brands in our menswear men's clothing. With the diversity of men's wearing styles, we feel that it is in line with this trend to integrate two shops together."

In March of this year, Barneys New York first moved the series of 5 brands of Ermenegildo Zegna, Brioni, Kiton, Isaia, Andrea Campagne to the western-style clothes department on the 7 floor.

According to statistics, in the 12 months ended July, the sales of men's suits in the US market increased by 15% to 588 million 600 thousand dollars, while the sales of sportswear increased by 8% to 1 billion 450 million dollars.

More and more men like formal dress and leisure.

This is also a popular fashion for men's clothing.