National Day Golden Week, Brand Clothing Is Leading The Retail Industry.

In 2012, the Mid Autumn Festival and the national day were linked together. The extra long holidays stimulated the consumption enthusiasm of the citizens and greatly stimulated the growth of holiday consumption. The 23 retail enterprises, including department stores, supermarkets and household appliances, which were monitored by the Municipal Bureau of Commerce, achieved a total sales of 420 million yuan during the double festival period.

10 stores sell 8 days for 230 million days.

During the Mid Autumn Festival National Day holiday, Xuzhou newspaper media group launched the "Xuzhou Shopping Festival, 2012 gold autumn shopping month" to promote consumption activities, covering all the large retail enterprises in the city, and the business enterprises fully grasp this great business opportunity and carefully design their promotional programs. Jindi department store launched a 11 day theme promotion of "Mid Autumn Festival and National Day gathering". Baiyun Department launched the three main theme of the wedding and shopping month, and the sale of gold and jewelry. Attracting a large number of consumers. According to the city commercial bureau's monitoring of 10 key department stores in the city, 8 days total sales of 230 million yuan, an increase of 33.3% over the same period.

With the continuous strengthening of Xuzhou business circle, the steady increase of residents' income and the improvement of consumption concept, the high-end brand goods are selling well during the festival. According to the data reported by key monitoring enterprises, there are 3 main categories of hot sales for national holidays this year. brand clothing Especially in autumn and winter. Clothes & Accessories The demand is more prosperous. The category of Jinying international and central 100 enterprises increased by 35.2% and 22.55% respectively. The sales of food products, especially snack foods, were better during holidays, such as 100 supermarkets and Carrefour increased by 33.46% and 20.66% respectively. The sales of building materials and home accessories were hot during the National Day, an increase of 15% over the same period last year.

　 More than 1800 cars are sold in the 4 day of the auto show.

According to the Municipal Bureau of Commerce monitoring from 16 online necessities of our city, the supply of grain, oil, meat, egg and other commodities is abundant and varieties are abundant during the festival. Monitoring data in October 7th showed that prices of rice, flour, oil, aquatic products, sugar, eggs, vegetables, salt and dairy products remained stable, and meat, poultry and fruit prices declined slightly. The monitoring data of 10 key supermarkets in the city showed that the total sales of 8 days were 58 million 490 thousand yuan, an increase of 16.7% over the same period.

In the face of the economic slowdown and the decline in car market sales, the auto show during the festival is still active. According to the statistics of the Municipal Bureau of Commerce, more than 1800 cars were sold in the 4 days of the auto show, especially the family cars between 10 and 150 thousand. This has become the mainstream of this auto show, showing explosive growth. Refined oil consumption also confirms the strong demand of holiday economy and auto market from another aspect. PetroChina and Sinopec 8 companies sell gasoline and diesel oil for 0.99 days and 10 thousand and 600 tons respectively, an increase of 25% and 11.6% over the same period.

　　 Structural changes are taking place in the consumer market.

"During the Mid Autumn Festival this year, there are structural changes in the consumer market in the city, from the original emphasis on physical consumption to leisure tourism consumption, personalized consumption and low carbon green green consumption." The head of the market operation Department of the Municipal Bureau of Commerce said that the consumption of leisure tourism has gradually become a new consumption hot spot, which has led to the popularity of the car market, car rental and accommodation catering industry in our city. During the festival, Yunlong mountain scenic spots are free of charge. Tourists spend 8 days on vacation for 600 thousand days. Xuzhou Botanical Garden Greenhouse natural ecological museum is the largest natural ecological museum in the Huaihai economic zone. There are over 850 species of tropical and subtropical rare plants and more than thousands of plants. During the festival, the public has enjoyed great enthusiasm. At the time, there are more than 2 people in Tianda, and nearly 200 meters long.

During the Mid Autumn Festival, many characteristic commercial streets provide good places and opportunities for personalized consumption. Leisure consumption, special catering and business consumption make the fashionable characteristic blocks become a new consumption highlight. Binhu new world, Nanhu Water Street and other new formats catering District led. fashion The 8 day sales volume reached 16 million and 8 million yuan respectively, while the old east gate and Pengcheng one achieved sales income of 2 million 70 thousand yuan and 15 million yuan. Located in the centre of the city, another commercial feature block, yovo Fashion District, opens with a brand new look during the festival, competing for personalized consumer groups such as young, fashion and women.