Hunan's Textile (Clothing) Industry Is The Only Way To Go Against The Trend.

Taoyuan, Hunan

Song Aimin, general manager of printing and dyeing Co., said in an interview with reporters: "this year is the most difficult and difficult year for our textile enterprises. In the face of difficulties, we must overcome difficulties and overcome difficulties. First of all, we need to establish confidence and courage to overcome difficulties.

The more difficult the environment is, the more we can force us to think of ways to survive. The more we can activate our wisdom and perseverance in dealing with difficulties, experience the ability to resist risks and speed up the pformation and upgrading of enterprises.

Not long ago, due to the market downturn, Jie Xin dyeing and printing company product backlog serious, product inventory has reached 3 months of production volume, sedimentation funds of hundreds of millions of yuan, resulting in enterprises to reduce 2 days per week working hours, the monthly output decreased by 30%, seriously endangering the normal production and operation of enterprises.

In the face of difficulties, the company has adopted 3 countermeasures.

First, we should grasp the market outside, grasp the management, give full play to the advantages of our own industrial chain, especially the advantages of printing and dyeing cloth, seize the opportunity of printing and dyeing cloth orders to organize production, and suspend production of some products that are temporarily not sold or sold badly, thus enlivening production and operation.

The two is to bite the bullet and invest more in technological pformation.

A new set of carding machine combined with 200 new rapier looms has been installed in the textile mill, which not only improves the product quality but also reduces the employment.

The printing and dyeing mill eliminated all backward production capacity and advanced equipment to achieve efficient and clean production.

The power plant has completed the pformation of the desulfurization technology of the boiler, and has achieved the goal of energy conservation and emission reduction.

Three, we should make full use of the opportunity of the overall relocation of enterprises and strive to promote the construction of new industrialization projects.

Plans to invest 700 million yuan to build a new 600 square meter, 100 thousand yarn bloom, 1500 shuttleless loom modern textile mill and 70 million meter dyed cloth dyeing and finishing plant and supporting facilities projects, the development of enterprises is full of strength.

How can we pform the downward pressure of the economy into a driving force for pformation and development, and take the in-depth adjustment of the international and domestic economy as an important opportunity for us to seize opportunities and develop competitive advantages?

Chen Liang, chairman of Hunan cloud brocade group, is very confident.

He said: "there is pressure to drive."

In the first half of this year, the company faced insufficient orders.

Low pressure, determined to pressure as the driving force, adopted a series of measures to deal with.

First, we should quickly adjust the strategic positioning, pform the new fiber blended denim yarn, insist on using differential products to seize the market, do well in the differentiated positioning, and meet the market demand with quick response, so that the production scale and sales volume of the special products will be greatly improved.

Two is to optimize customer structure and increase marketing innovation.

We take advantage of the customer base as an important part of our business operation, to provide value service for the high quality customer base; to lean to the key customers who can bring us high-end fields to help us improve our capability; shift the marketing decisions to the forefront of the market, implement the marketing of the group, carry out deep integration with the upstream and downstream customers, and carry out cross-border development.

Three, we should optimize the product structure and implement technological innovation.

Based on market trend and customer demand, we aim at cutting-edge technology and advanced level, accelerate the adoption of advanced technology and technology, and focus on developing all kinds of new fibers.

At present, all kinds of new fiber products developed by Yunnan brocade company account for 70%, and 50% of cotton consumption has been cut down, forming a new series of fiber chopping products, which has won the market and provided strong support for enterprises to move forward steadily in the face of adversity.

The four is to promote the project construction and launch the third phase of the Yun Jin Industrial Park, 320 air-jet looms, and the production of high-grade and wide breadth home textile fabrics.

At present, 80 million yuan has been invested and 72 extra wide air-jet looms have been installed, forming production capacity.

At the same time, 160 thousand new high-end fiber blended yarn projects were implemented in Baisha Industrial Park, Hengyang.

As early as three years ago, the company aimed at the high-end market in Europe and America, and implemented the pformation and upgrading of products in all directions.

Facing the high-end market in Europe and the United States, we must first be able to withstand the rigorous criticize of ecology, green, environmental protection and quality.

For this reason, Longyuan company invested in environmental protection project construction and cleaner production at all costs. New sewage treatment systems and 2400 tons / day reclaimed water treatment facilities have been set up. New waste heat recovery system and cold water suspect recovery system have been built, and green environmental protection plants have been built to achieve green production of clean households, which basically meets the demanding demand of high-end customers in Europe and America.

In addition, the company also has

The Institute of engineering has established the cooperation between industry, University and research, and has carried out 13 scientific research projects, such as "ecological dyeing and printing technology," "biological enzyme process dyeing and finishing and cleaner production", and achieved many scientific and technological achievements and 44 patents.

The company has also built a number of first-class domestic information and digital automatic production lines, producing five categories of more than 500 varieties of towel products, and become a stable supplier of international high-end customers.