Enter The Professional Outdoor Market Camel To Start A New Journey

At present, Camel Company

The core product of outdoor products is developing rapidly and accounts for 30% of the market share. This provides a solid market base for the company to expand its outdoor areas, including mountaineering shoes, assault clothing, professional backpacks, tents, ropes and so on.

Wan Jingang, general manager of Camel Company, revealed that outdoor sports is a new trend after sports.

In recent years, the traditional sporting goods market has generally declined, while the leisure outdoor market has been on the rise.

Relevant data show that in recent years, the domestic outdoor sports equipment market is growing at a rate of 50% per year, and the market will exceed 10 billion yuan.

In 2009, for example, there were more than 470 outdoor brands in the domestic market, an increase of 13.98% over 2008.

Wan Jingang said that compared with other brands, Camel Company has 3 advantages to expand the professional outdoor products market.

First of all, at the brand level, since the establishment of the first franchised store in 2003, the CAMEL camel has accumulated nearly 10 years' brand cognitive foundation. CAMEL camel is already a synonym for "outdoor recreation" in the minds of some consumers. It usually has a pair of comfortable CAMEL camel shoes for climbing and hiking.

Not only that, in the business leisure category, CAMEL camel shoes have won the reputation of "leisure shoes king", and are loved by the city elite.

In addition, professional outdoor people always have a good opinion of camels and expect the company to produce more high-end professional products.

The camel appeals for its spirit of individuality, bravery and perseverance. This is the best interpretation of outdoor adventure spirit.

Second, on the product level, the products produced by the company are famous for its comfortable, classic and personalized outdoor customs, and advocate a relaxed and uninhibited attitude towards life.

In terms of design, CAMEL camel shoes are ergonomically designed. They are lightweight, warm, breathable, wearable, anti-skid, and resistant to deformation. They are also functionally subdivided and truly comfortable.

Third, at the channel level: CAMEL camel line sales are stable, there are thousands of brand stores, and in the e-commerce market, CAMEL camel has been rapidly promoted to the first brand and outdoor of Taobao men's shoes category since its formal layout in 2010.

The first brand has laid a good channel foundation for the company's market strategy adjustment.

It is reported that since 2013, Camel Company will gradually intensify its efforts to sort out, develop and test professional outdoor product lines, and produce top professional outdoor equipment with the excellent quality that CAMEL camel products have been adhering to.

At the same time, the company will also increase the interactive experience marketing efforts with customers, and promote more people to enjoy outdoor fun.

In this regard, Wan Jin Gang also added that in the professional outdoor products market, the company has formulated a development strategy.

Among them, the market strategy, the company will continue to maintain the leading edge in the mature business sector, to maintain its healthy development, while the outdoor sector is on the basis of outdoor leisure, to increase the development of outdoor professional market; in the layout of the channel will be divided into two steps.

First, we should gradually increase professional outdoor channels, and try to distinguish between outdoor and outdoor outdoors, so as to establish specialized high-end outdoor outdoor flagship stores and image concept shops.

Two is to continue to explore online e-commerce marketing space, including market share, service promotion and so on.

Camel Company believes that

Sport is a movement of the masses.

The CAMEL camel launched a challenge to Mount Everest, hoping to promote the popularization and development of outdoor sports, and encourage more people to start walking and realize the dream of sequestration.

At the same time, this also means that CAMEL camels deepen the high-end professional outdoor field has taken an important step.