Taking The Shoes Of Women As An Example To Analyze The Growth Path Of The Independent Footwear Industry Brand

Recently, in the field of women's shoes, a number of brands that made the domestic and foreign markets clapping were sprung up.

At present, in the face of the rising competition pressure, women's shoes brands must accept unprecedented challenges. Fortunately, there are always some strong and determined shoe enterprises bravely facing and striding forward, stepping out of the road of a brand's future.

As we all know, the competition of enterprises is brand competition in the final analysis, but lacks core competitiveness.

It is impossible to occupy the market place, especially in the footwear industry of serious homogenization.

Product, technology, service, technology and other details may be an important factor for shoe companies to contend with their competitors. Therefore, independent brands need to cultivate distinctive characteristics so as to remain invincible.

Hongkong batid group is continuing this basic line, developing the brand of strong women's shoes, buddy, and making full use of the elite team to forge all aspects of the brand's advantages, and become a quality brand that can match the international brand.

It is understood that buddy has successfully operated.

CLARKS, FLY FLOT and other international brands, with 60 years of experience in shoe management, has laid the foundation for creating the brand of women's shoes.

Nowadays, buddy not only uses domestic favorable conditions to set up independent factories, but also introduces advanced design technology ideas from abroad, integrates all resources to build the brand of the women's shoes, produces more than 1 thousand new products of high and low grade, meets the individual needs of consumers, and then uses various marketing means to stimulate consumption, so as to achieve terminal experience service, firmly seize market share with the core competitiveness, and constantly expand and enhance the popularity and influence of the brand of the women's shoes.

Up to now, the brand of the women's shoes has 500 high-end stores and shopping malls in the country, and the single store has broken through ten million turnover. It has become one of China's largest chain of leather shoes and leather products.

Under such honor, the brand of the women's shoes is moving towards a larger goal. Joining hands with more distributors is a cooperative mode that has always been upheld. Only by mutual benefit and win-win is the guarantee for the sustainable development of enterprises and brands.

The brand of women's shoes has invested huge amounts of money to support entrepreneurs in the policy of joining the franchise. It has offered free franchise fees, free distribution of 120 thousand, subsidies for decoration, rent, wages and so on, and has sold the scheme of unsalable goods throughout the whole month. It also gives a monthly venture capital fund of 10 thousand yuan to help franchising dealers to open up the market.

In addition, the nine support strengths of the women's shoes brand also exempted the worries of business, including investment analysis, business planning, personnel support, product preparation, sales incentives, promotion support, etc., with sincere cooperation attitude and win-win cooperation concept, together with Franchised Distributors to meet market wealth.

From the rise of the brand of the women's shoes to success, how much hardships and hardships have been going all the way, and on the growth path of this independent brand, she has to thank the consumers and franchisees for their support.

In the future, we will continue to provide better products and better services to the market.