Fashion Industry Creativity: High-End Women'S Clothing Brand V. GRASS

For the future

The importance of creativity is beyond doubt.

For a long time, we may not be buying a simple one.

Because its price has already surpassed the material itself, we are actually buying an idea, and when we pay for creativity, its enthusiasm strengthens our value identification.

And the global clothing industry pays more attention to design, function, marketing and so on, which constitute brand DNA, and pursue high value-added products.

High-end women's clothing brand V GRASS

Is also looking for its own brand DNA.

Finally, they found a common characteristic in these simple and elegant designs: "cultivate one's body and repair one's mind".

Self cultivation refers to the cultivation of mind and body, and efforts to improve their ideological and moral cultivation level.

Taoism, Confucianism and Mohism all talk about self-cultivation.

They firmly believe that when the design itself can be extremely impatient and intelligent, it has become the wizard of figure and line.

Well, this is a dress with spirituality, temperature and attitude.

 

Physical and psychological functions combine into one.

Brand is DNA, when the trademark is removed, consumers can still recognize you, such a brand has its own connotation.

V GRASS's cultivation DNA is a kind of aura.

It is this kind of atmosphere that allows her to stand out in the women's clothing brand of "trying to attract more eyes".

For the city

Consumers are not only pursuing fashion and comfort, but also practical, and they often pursue clothes that can represent their identity.

According to this demand, these people have already had a pattern in the process of selecting brands.

This mode depends on the long-term research and excavation of enterprises.

And the pattern excavated is the soul of a brand.

Therefore, designers will use all the design methods to make the character of self cultivation fall to the ground. This is not a illusory concept, but requires strong technical skills to support it.

According to the introduction, the new products of autumn and winter in 2012V GRASS are divided into three themes: "French fragrance song", "urban jungle" and "interesting pop". Although the design themes of these three series are unique, they all have a unique temperament from the same origin: the design of "self cultivation" has become the focus of this autumn and winter new products.

Self cultivation! Self cultivation! This kind of design appeal is everywhere -- a retro dress in the "interesting pop" series. In 60s, the classic pop design will belong to the cute and cute young girl with V GRASS style elegance.

The details of this series of details lie in the ingenious application of comfortable knitted, polyester and chiffon fabrics of various kinds, which instantly cut off a few heavy feelings on hand and vision, and also brought rich gradation changes to fabrics of different textures.

A winter coat overflowing with French romantic flavor in the French fragrant song series.

Its special feature is the addition of creative cloak design.

In this way, women's slightly obese arms can be covered up, but instead they bring a design line full of sense of architecture, and the whole body seems to be competent and handsome.

"We will never design the size of clothes to hide human defects.

This does not reflect the original intention and inner strength of the design.

V GRASS director of design.

"In fact, there are many details and techniques that designers need to speculate.

For example, the design of the same gradual pattern can give people a sense of convergence from the top to the bottom and from the inside to the outside.

For example, women tend to be overweight in the abdomen.

The tulip version of the main type can be a good solution to this problem.

The shape of tulips is mainly covered by folding at the waist. It can cover the abdomen of women well and achieve the effect of tightening the hem.

The shoulder and tulip type treatment (also known as petal sleeves), can solve the problem of poor version of the upper sleeve, but also reflects the feminine temperament.

The magic of design is that its physical and psychological functions can be combined into one.

While modifying the female body, it also makes their hearts more confident and powerful.

This is also the power of smart design.

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In the designer team of V GRASS, there is such a professional word "happiness design".

That is to say, as a qualified designer of V GRASS, you should experience the world around you with a sense of happiness.

Happiness is the word that modern society most yearns for, but dare not touch.

Looking at contemporary people's life path, the pressure of study, employment pressure and pressure of family are everywhere.

V GRASS wants to pass on clothing to give people a feeling of stretching and no pressure. It can make people feel a kind of caring and caring happiness.

Similarly, V GRASS has a happy mood and attitude.

V GRASS design team in the whole development process, employees can enjoy work, enjoy the process, make products as artworks, and use this kind of mood to induce consumers.

The so-called "let the employees themselves become a kind of people who have a sense of happiness, so that they can make clothes that contain happiness.

Self cultivation design should have a meticulous concern and respect for our body.

In the age of ready-made garments, we still hope that we can convey a sense of hand and temperature by hand grinding and self-cultivation.

For example, clothing version.

Although large industrial production is now in the digital age, V GRASS's printing press still insists on not using CAD software to make money, especially the X version.

Their practice is: combined with the specific style and style, taking the size of each part of the human body as the reference, adopting the combination of plane and vertical cutting, all the steps are kept by manual operation, so as to maintain a pursuit of exquisite and proper wearing experience.

Small stars

For example, the V GRASS press will emphasize shoulder and waist processing.

The shoulder shape needs to be trimmed, and the size of the sleeve can be adjusted on the basis of satisfying the style, and a reasonable size can be obtained.

 

360 degree system support for self-cultivation

For a mature and robust brand, design will not be isolated from the market. It must have a perfect system support.

Michael Porter's theory is used to form the brand's "strategic alignment" from all aspects of clothing design, expanding channels, marketing, human resources, brand promotion and so on.

Clothing positioning is a complex research project. It is easier to be measured by some standard indicators. Clothing positioning is like soul. It is also a gas: everything has temperament, atmosphere or atmosphere. High quality clothing will make a person's overall temperament change. From the consumer level, it will also feel the designer's connotation and intention from the details.

Seize the "strategic core", which is the first level of "strategic fit".

For the current development of V GRASS, the style planning of "self-cultivation design" is the most important trait.

"Observing many international brands, most of them start with the stardom of single products, or focus on the temperament and character of products in a certain aspect.

For example, CHANEL's little black dress, BUBBERY's classic grid.

Similarly, V GRASS chose the same style of "self cultivation" for every season.

How to make consumers choose to wear a proper dressing experience? The first thing to think of is V GRASS, which is the first step in brand building.

At the same time, the brand DNA, V? GRASS, which revolves around V? GRASS's self-cultivation design, is speeding up the "strategic alignment" of subsystems such as product development, terminal marketing and communication.

For example, the next stage, V? GRASS will further improve the proportion of self-cultivation design in product development, so as to highlight the incomparable character of other brands.

In addition, professional training for selling gold medals at terminal will be further strengthened, so that every V GRASS guide can become the most trusted adviser to the consumer.

At the same time, with the theme of "self-cultivation and heart repair", the theme activities such as matching salon, the first show and micro-blog's VIP customer group are also proceeding in an orderly way.

"Cultivate oneself and repair your heart" -- V GRASS, a young and intelligent person, is walking on the road with a calm and elegant attitude.

"Doing business is like digging a well and finding water. The well is dug deep, and the water will naturally confluence here. We just need to concentrate on well drilling.

The promotion of brand awareness is also the same as that of being a person.

Making money is not the sole purpose of an enterprise, but to become a brand that lets consumers trust, follow and rely on in a certain field. "