Introduction And Story Of Boss Classic Menswear Brand In Germany

(HUGO BOSS) is famous for its men's wear and men's wear accessories, men's perfume, women's perfume, wallets, watches and spectacles accessories.

Perfume has always been famous in France and Italy, but the Germans, who are known for their rigorous and meticulous reputation, have created such a Boss (HUGO BOSS): capricious but not out of position, but not sentimental.

Introduction of Boss brand

Boss (HUGO BOSS) for men's wear and

Accessories, men's perfume, ladies perfume, wallets, watches and spectacles accessories are famous.

Perfume has always been famous in France and Italy, but the Germans, who are known for their rigorous and meticulous reputation, have created such a Boss (HUGO BOSS): capricious but not out of position, but not sentimental.

The classic brand of Germany was founded by Mr. Hugo Boss in 1923. It was initially produced in working clothes and waterproof.

Raincoats and uniforms started.

Its design and image began to be very masculine, and began in the style of men's clothes, and in 1972, it was formally stepped into the fashion world.

HUGO BOSS has always advocated the business philosophy of creating a professional image for successful people.

HUGO BOSS's three brands BOSS, HUGO and BALDESSARINI represent three different qualities and life beliefs.

Whether clothing, leather goods or glasses, we all follow this classification.

After the success of the clothing Kingdom, HUGO BOSS began to enter the perfume world in early 80s.

Its perfume products still follow these three series.

BOSS is just like its name. It represents success, practice, self-confidence and calm pursuit of higher goals, reflecting the way of life of the city and the mind of the four seas.

Story

Brand series with consumer groups: Boss, Hugo, Baldessarini.

The BOSS brand takes the urban white-collar as the consumer group, specifically subdivided into the Black Label Series (Black Label), the orange standard series (Orange Label) based on the sportswear and the green label series (Green Label) based on outdoor functional clothing.

The HUGO brand is the young clothing series of HUGO BOSS group. Its design is avant-garde fashion, and the latest fabric is used to make clothes, suitable for young men with keen touch.

Baldessarini brand is the most upscale and exquisite suit series of HUGO BOSS group. It aims at the most successful and highly qualified men who make the most luxurious garments with the best quality fabrics.

Mr. Hugo Boss founded the HUGO BOSS brand in Germany in 1923, and began to mainly produce work clothes and uniforms.

In 1948, men's wear and children's wear were introduced.

In 60s, we launched the advanced garment series. BOSS locked the white-collar middle class as the main consumer group of HUGO BOSS, and designed and produced small quantities, high quality, high quality and moderate price garments. It soon won success and BOSS went to the world.

In the brand image building, BOSS makes full use of advertising media and product display, so that the image of middle class fashion men promoted by BOSS can be promoted.

By the mid 80s, in the eyes of the public, BOSS had been closely linked to the quality of life of male Yap in metropolis.

Those managers who live in Premium Apartment House, take mobile phones and assemble production lines behind them are often imagined to be fashionable people in BOSS suits, BOSS style suits with strong style, designed for entrepreneurs and businessmen, and are symbols of office workers.

For European men, its image connotation has great attraction.

Today, the image of BOSS is associated with professional white-collar workers. This is probably when BOSS, the main producer of work clothes in 20s, was not enough to start the business.

In addition to men's wear, BOSS group has recently developed BOSS Woman women's wear series. BOSS Woman's positioning is mainly aimed at professional women who pursue high quality and require new images. They focus on clothing materials and tailoring. Women wearing BOSS Woman naturally show confidence and enthusiasm.

In addition to clothing series, BOSS also has leather bags and skins for men and women.

Accessories, sports products (such as skateboards, diving suits, etc.), perfume series for the public to choose.

BOSS's men's perfume series is very diverse. They are suitable for urban men to use in different places such as work and leisure. They are among the first choice of perfume brands for many men. BOSS's female perfume is a new choice for young and confident new women.