Metersbonwe Chairman Zhou Chengjian Or Top Garment Industry

Ortega and Ryui Masa's wealth myth

The head of the group saw the possibility of reaching the top. Metersbonwe chairman Zhou Chengjian is undoubtedly the most promising candidate.

Its existing Me-ters/bonwe, ME&CITY and AMPM are the three main brands.

Unlike most of the garment brands that started in factories, Zhou Chengjian created a "virtual business" mode based on production outsourcing, which enabled him to get rid of the shackles of his own factory in the process of learning from Zara.

In order to understand the operation mode of Zara, Zhou Chengjian gave some orders to Zara's foundry in China, and personally went to these factories to get a detailed understanding of the operation process.

In 2008, Metersbonwe launched the new brand ME&CITY, which copied the Zara store from inside to outside.

However, compared with the eye-catching performance of Inditex group and fast selling company this year, the price performance of Smith Barney apparel is quite different.

Since the beginning of this year, the price of American bond has fallen by more than 25%, and Zhou Chengjian's assets have shrunk by more than 5 billion yuan.

Behind the decline in share prices and the shrinkage of assets, it is the setback of American Apparel in the way of Zara's "fast fashion".

Although there are "fast fashion" elements such as parity, warehousing, shop and shop, but in the design, especially in the supply chain system, the United States is in a bottleneck.

It is understood that ME&CITY is fully imitated by Zara.

The design, trial loading, finalization, sample making, volume statistics, mass production, logistics and distribution will take 70 days of turnaround time.

In local enterprises, this is the speed limit of pursuing the "fast fashion" mode.

However, compared with Zara's 10 to 15 days, it is far apart.

In order to build a supply chain with quick reaction capability, Smith Barney invested no money in information input.

Public information shows that after the listing, 15% of the US fundraising apparel fund has been used for information construction, and has introduced software systems to SAP, Oracle and other internationally renowned information technology providers.

It is noteworthy that semi annual report shows that in the first half of the year, the total revenue of the US bond clothing business reached 4 billion 600 million yuan, up 21% from the same period last year, and net profit was 430 million yuan, up 15% from the same period last year.

Especially in the core of the inventory problem, the United States has been significantly improved, as of the end of June, the company's inventory balance decreased by 810 million yuan to 1 billion 750 million yuan at the end of 2011, and after 2012 accounted for more than 50% of inventory, the company's inventory results began to appear.

Major brokerage research report also pointed out that the United States has passed the most difficult period, the profit growth after light load is worth looking forward to.

In addition, the rising stars are also emerging: VANCL, an e-commerce brand established in 2007, with a turnover of more than 2 billion yuan in 2010, and the company has completed four rounds of venture capital, which is scheduled to be listed on NASDAQ. Its fast start fashion was launched in 2006. Its UR brand store has opened 15 branches throughout the country, and its sales have continued to grow, and the average level of Mao Liyuan's super industry has been 2011. In 2012, it has successively invested in Gobi venture capital and Jing Lin.

The fortunes of two rising stars and Li Mingguang's fortunes can not be underestimated.

In the field of real estate, machinery, science and technology, rapid consumption as the first rich "cradle" yesterday, in the "fast fashion" catalysis, perhaps in the near future, the clothing industry will be born the new China's first richest.