The Economic Crisis Is A Friend Of Ryui Masa, A Fashion Retailer.
Unearned is always the most willing direction for people to interpret legends, but the external cause is also inevitable by internal causes.
The economic crisis has reduced the wealth of the world's rich and even the rich list has been rearranged.
In 2008, Nintendo's former president, Shan Nei Pu, was forced to give up the laureate of Japan's richest man and fell to third place, with assets evaporated 3 billion 300 million dollars.
But what is surprising and unexpected is that a Japanese named Liu Jing Zheng.
clothing
retail
The tycoon made a lot of money in the economic crisis: in 2008, his personal wealth rose and increased by 1 billion 400 million US dollars, which led him to the top sixth place in 2008 instead of the mountain pun to become the new richest person in 2009.
By 2012, Ryui Masa and his family were more likely to pick the crown of the first richest man in Japan, with a net worth of $10 billion 600 million.
Ryui Masa himself said with pride: "the economic crisis is my friend."
Speaking of Liu Jing Zheng, her native place was unknown, but the Japanese UNIQLO was widely known, and Ryui Masa was the one who sold it.
clothes
The boss of UNIQLO.
Japan mainly relies on exports of manufactured goods. In 2008, its economic downturn was severe. Only 10 of the largest electronics companies expected total losses to reach US $20 billion.
Nintendo is one of them, and its assets have shrunk dramatically.
The majority of UNIQLO stores close to 800 stores are in Japan, and are always stable.
Clothing market
The impact of the structure is much smaller.
"After the camel dies, the horse is naturally big."
Under the economic crisis, the assets of entrepreneurs in IT, automobile and financial sectors have shrunk dramatically, making Liu Jing more easily than in the boom period. The industry has so much appreciated Ryui Masa's status as the richest man.
Unearned is always the most willing direction for people to interpret legends, but the external cause is also inevitable by internal causes.
Ryui Masa said: "if the enterprise wants to achieve great development, it must face the big market."
This undoubtedly provides UNIQLO security for the crisis.
As the industry has said, the direct achievement of Ryui Masa becoming Japan's richest person is the positioning of "national costume".
Ryui Masa was inspired by the CD method of warehouse sale in American university campus, and he proposed to try to sell clothes in a store style self help shopping mall.
UNIQLO, like its name, is like a department store of clothing. The idea of hypermarket shares the pressure of rent. The diversity of styles and the fashion of fashion make the target consumers of clothing maximize.
The innovation of business mode has made UNIQLO make a huge profit.
At the same time, through the innovation of the same style, different fabrics and various colors, the economies of scale have been realized, making UNIQLO always maintain the image of high quality and low price.
As a result, people can buy clothes like buying daily necessities, without pushing their brains, pushing shopping cart as freely as possible in supermarkets.
In the economic downturn, UNIQLO's business model is catering to the more cautious consumers' tastes.
In Ryui Masa's definition, the threshold of big business is one trillion yen (about 81 billion 100 million yuan).
For his goal of becoming a one trillion yen enterprise in 2010, he believed that the merger and acquisition of an enterprise with a turnover of 23 billion yen could be achieved.
The good news of the economic crisis is here. After the financial tsunami, many high quality enterprises are confronted with business problems.
Ryui Masashiya plans to take advantage of this perfect opportunity to pick out suitable M & A partners.
As he said, "the biggest advantage of the financial turmoil is that it is easy to invest overseas and merge with foreign companies that are difficult to operate.
In the next few years, the company will invest 4 billion dollars overseas to merge some garment retailers and manufacturers. "
The world of contradiction and unity will never forget to set up an upward path for people. Even in the darkest crisis, there are always very opportunities to hide. Once it is discovered, a little bit of light will lead to a delicate commercial flower.
- Related reading
Small And Medium Enterprises With The Help Of E-Commerce Platform Against "Economic Cold Winter"
|- Fashion character | Li Yugang Is Dancing With Red Shoes And Dancing Fans.
- Recommended topics | Down Jacket Price Increases &Nbsp; Clothing Stores Abandon "Feather" To Welcome "Cotton".
- New product release | Giordano Hand In Hand Joe Chen Releases 2011&Nbsp; Autumn Winter Dress New Style.
- Daily headlines | China Garment Conference Parallel Meeting "Product Strength" Held In Beijing
- quotations analysis | Market Trend Analysis Of Shengze Chemical Fiber
- Chamber of Commerce | South African Apparel Trade Fair
- Latest topics | 1 Billion Financing The New Deal To Pry Up The Multiplier Effect Of Financing For Enterprises.
- Market quotation | The Clothing Industry Urgently Needs To Restructure The Industrial Chain &Nbsp; The Light Assets Strategy Is Just In Time.
- Industry stock market | Cotton Goes Lower And Higher, Creating New Lows For The Year.
- Recommended topics | Brand Publicity Strategy Of Famous Shoe Companies In Advertising Era After Training
- Ningbo International Clothing Festival Highlights 400 Enterprises, More Than 300 Brands Shine On The Stage.
- Dongguan Shoe Companies Are Cutting Their Cards To The End.
- News Of The Government Subsidy By The Limited By Share Ltd.
- Armani And Other 19 Luxury Brands Ignore Questions.
- Hebei Crackdown On "Spinning Cotton" Behavior Will Blacklist Related Textile Enterprises
- How To Solve The Problem Of Poor Shoe Market Performance
- The Five Bottlenecks Are Checks And Balances On The Development Of Private Enterprises Such As China'S Footwear Industry.
- The New Cotton Certification Test In October 7, 2012
- Monthly Report On Purchase And Sale Of Cotton In Dezhou In September 2012
- The Candy Color Is New And Sweeter.