Small And Medium Enterprises With The Help Of E-Commerce Platform Against "Economic Cold Winter"

How to spend the winter? Almost all economists will prescribe the "pformation and upgrading" prescription.

Tian Ning, who is the president of Panshi company for Internet advertising, is dealing with small and micro enterprises every day. He admits that these four words seem to solve all problems, but how to turn them and how to upgrade them are all problems.

Industrial upgrading is a big direction, but we can not change the cage to replace birds overnight. We can not let the manufacturing industry stop producing shirts, stop making sweaters, stop making valves, do animation development software, this is unrealistic.

How to gradually improve the technology content, I think small and medium-sized enterprises should be gradual.

Under the pressure of the situation, many small and medium enterprises began to cross the river by feeling the stones to find the right direction.

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In the clothing factory, the workers on the stream are busy working.

Reporter: is it OK to do this year?

Women workers: this year is also very busy, the total overtime work, did not need to add last year, because this year custom made many.

In the traditional concept, customization means high price, repeated volume measurement, fitting several times, and a few months to get the new clothes.

According to Zheng Chenai, owner of the company, the terminal receives customers, volume and design, passes the size and version to the workshop through the network, and then sends it through the high-tech laser cutting bed. The whole process is not more than 1 days.

Zheng Chenai: we need one thing, one thing for one thing, no inventory pressure, and very economical, because the biggest pressure of clothing enterprises, especially clothing, is inventory backlog.

Some people say that customization is expensive, but in fact, the general custom is lower than that of the garment, because it has reduced the cost of 20%-30% backlog.

There are quite a few in Wenzhou.

Enterprises are beginning to enter the customization field, because not only do they have no inventory pressure, but the added value can be improved through service.

Zheng Chenai: customized clothing may be the service industry, like beauty salons, to help you to match, help you do, help you pack and dress up, clothing is very stylish and needs professionals, clothing should be part of the service industry, customization can upgrade clothing to the service industry.

After more than a year of pformation and upgrading, the orders of the company have increased rapidly, and have begun to generate profits.

In the clothing industry, the era of price war has passed. If we only want to lower the cost and make the price competitive, it may be a dead end when the cost is soaring.

In addition to innovation in mode, there are still many small and micro enterprises seeking channel innovation.

At present, 69.1% of China's small and medium-sized enterprises have set up their own websites. Last year, the B2B e-commerce pactions of small and medium-sized enterprises reached 3 trillion and 400 billion, and this year the number will expand.

In addition to self built business websites, many companies use Taobao Tmall, Jingdong mall, suning.com, Dangdang and other platforms to sell their products, break geographical restrictions, and bid farewell to the traditional mode.