Home Textile Brand Enterprises Pay Attention To The Transmission Mode And Intensity Of Microfilm.

By providing materials, scenes, sponsorship and other means of cooperation for the film, it is no longer a novelty in the home textile industry. More and more home textile enterprises focus on cross industry cooperative marketing, promote the brand, promote the brand and highlight the brand culture. The near future, Dream home textiles The first hit of the "true love compass" is whether a new marketing storm for home textile enterprises is coming?

　 The movie edge of home textile enterprises

On the occasion of the launch of the Valentine's Day movie LOVE, the mercury home textile launched a marketing campaign of "love" as a partner. Through the poster promotion, micro-blog activities and the commemorative version of the mercury products, it launched a strong publicity for the brand and gained a high degree of industry attention.

The Silk Road cooperation with the upcoming Chinese 3D movie Fuchun Mountain Residence map not only provides the fashionable and luxurious silk home textiles used in the film, but also creates the landscape of the brand silk shop of Huan Sha silk.

If you say, mercury, Huan Sha home textile and other enterprises borrow movies. Marketing It is to play the "edge ball", so the first micro film "true love compass" made by Meng Jie home textile really opened up a new era for home textile enterprises to enter micro film marketing. The film is about two young people who found true love stories in their backpack trips. Beautiful pictures, moving moments, infinite love... The film is not only integrated into the dream of 2012 autumn and winter wedding ceremony "true love" series products, and view the dream home textile store, the scene blending, naturally not deliberately, the dream home textile "love in the family" culture shows incisively and vividly. Youku video is recommended in the best creation column. After the Tanabata Valentine's Day is released on August 23rd, when the deadline for press release is 1 million 890 thousand, the comment is over 582.

　 Why choose microfilm?

If the home textile enterprise micro film marketing is to save costs, then Meng Jie home textile micro film "true love compass" specially invited China's new generation 80 after the director Han Yan, screenwriter, shooting, has played the "lovelorn 33 days" Ruili model Zhang Zixuan, fifth generation Xiao Sheng Peng Guanying plays the role. As well as in Batman film preview, six sets of CCTV, local satellite TV Trailer advertising, micro-blog, official website and other publicity. Such handwriting has fully proved that Meng Jie home textile pays more attention to the transmission mode and infection intensity of micro films.

In the first half of the year, the overall situation of the home textile industry was weak, and the home textile enterprises shifted their focus to the second half of the year. The wedding series home textiles is the highlight, while the traditional way of wedding home textile promotion is only the new product discount, the notice or the major media advertising. Meng Jie home textile pioneered micro film way to publicize 2012 autumn and winter wedding series products, aiming at 80 and 90 new generation consumer groups.

According to Meng Jie, director of home textiles micro film, rozi, Meng Jie's filmmaking of the real film "true love compass" is targeted and purposeful. Whether from movie director, actor or script, scene, it is closely related to the theme of "true love" series in the autumn and winter wedding ceremony of Meng Jie. It shows a constant love: let every wedding be cautious and firm, only once in a lifetime; let every true love be warm and long, once life. Such an artistic conception can only be experienced by those who are enthusiastic about entering the wedding hall. In addition, Meng Jie home textile has also launched various kinds of true love activities, including micro-blog interaction, exclusive posters, sharing courtesy, and other young people's favorite activities.

Micro film marketing, such a way of publicity and promotion, Luo said, if there are good footsteps, we will continue to implement this new fashion. In this way, micro film marketing will be the next celebrity endorsement. Home textiles Is it widely used in industry?