Situation Analysis Of Textile Industry In August 2012

Key points of basic data: less interference factors and promotion in August 2012

Retail sales of such terminals are growing faster.

In August, the trend of clothing meso and micro data was consistent. Among them, the retail sales of apparel retail businesses increased by 16.7% over the same period last year, up 5.2 percentage points from the previous month (retail sales grew 5%, up 2.5 percentage points from the previous month); however, the mesoscopic and micro level data of jewellery were inconsistent, indicating that the retail sales data of small and medium-sized cities or small and medium sized shopping malls were better than those of key shopping malls. Clothing exports rebounded slightly, but textile exports remained relatively poor. Since August, the price of precious metals, major textile materials and textiles has continued to rise.

A share company: in August, due to more discount, most of the company's terminal sales growth rate was recovered compared with July.

The growth rate of sales promotion was 39%, and sales growth was slower than direct sales. Sales in August were better than those in battalion. Sales in August were better than those in July. Although the growth of the same store was not high, but the growth rate of the same store was higher than that of the direct sales outlets. In July, the sales volume of the new products increased by more than 20%. Meng Jie: sales promotion in August increased by 10% over the same period last year. The sales revenue of gold jewelry business increased by 23% over the same period last year, while the wholesale income increased by 25%. The income of domestic sales of 7: 20.80,0.26,1.27% and August was expected to increase by 30%% compared with that of the first half of the year, but the export processing continued to be worse in the first half of the year. Seven wolves (20.80,0.26,1.27%):8 month direct camp

Hong Kong stock and overseas companies: in 2013, the amount of orders in spring and summer fell 9%, and the L2 of the sub brands increased by 17% compared with the same period last year. The decrease in the main brands' orders was mainly due to the weakness of terminal consumption, the higher inventory and the lower order rate this year.

Goldlion, Anta,

The growth rate of the company's orders will slow down significantly, but the growth rate of Changxin's spring and summer orders in 2013 has not slowed down (the sum of 2013 spring and summer orders increased by 16%, while 2012 and autumn and winter increased by 15%).

H&M sales in August decreased by 4% compared with the same period last year. Burberry's recent same store sales have dropped to negative growth. Zara's parent company Inditex has achieved better performance in the medium term by the end of July (same store growth of 7%), while Vitoria's secret store grew by 9% in August.

Trend review: since September, the valuation of the home textile home textile industry has continued to decline, which basically meets our expectations. A shares rose earlier than Weixing and Smith Barney, while the larger ones were Huafu, genesis, 100 yuan, Luo Lai, Meng Jie, card slave, 19.59,0.29,1.50%, 17.600,0.44,2.56% and seven wolves. The largest increase in H-share was six Fu, Zhou Shengsheng, Zhou Dafu (micro-blog), Anta, trend, Lining, PEAK, and so on. The main drop was mainly in Leon (20% decline) and Changxin, Baleno, I.T and so on.

Investment strategy: the two men's clothing companies will be slightly lower than expected in spring and summer next year, and the industry has recently adjusted the trend of adjustment.

The industry is short of catalyst in the near future and it is expected that the market will also need to digest the slowdown in the growth of next year's order.

However, there has been much adjustment in the recent industry valuation. After a reasonable digestion of the growth rate next year and a low base level in the fourth quarter of last year, the selected varieties are expected to gain some benefits by the end of the year.

In the short term, it is recommended that -0.16 (-0.45%), the 35.15 of them, and the "Pathfinder". In addition, Lao Fengxiang has been able to choose the gold price trend in recent years. AOKANG's recent sales figures are still good, and this year's valuation is cost-effective.

The seven wolves can wait for orders, and the situation will be taken care of after digestion.

Risk warning: economic slowdown affects consumer demand; cost increases can reduce profitability; external demand is sluggish.

。