"With Fashion And Choice", Qian Li Gang Called Out The "Good Voice" Of China'S Down Brand.

The "China's good voice" co directed by four mentors of Liu Huan, Na Ying, Harlem Yu and Yang Kun has become the most popular TV program in China at present, while "Qian Ren Gang" 2012 autumn and winter.

The latest advertising slogan of new products: "fashion and choice" also calls out the "good voice" of Chinese feather and down brands.

In recent years, a series of innovative measures have been carried out to promote the expansion of the base, the innovation of the product design, the development of the terminal construction, the marketing service and the integration of the brand, which have carried out a series of innovative measures to promote the brand innovation and upgrade in recent years.

Just like the good voice program in China, tutor Liu Huan once told young singer Li Xingliang: "at present, Chinese music circles are too impetuous, and China needs your quiet voice."

Nowadays, China's feather and down industry is also too impetuous. Many brands are eager for quick success and instant profits, and have serious speculative mentality. They want to make a fortune by gambling on a cold winter, or push sales by smashing advertisements. This brand management camp, built on the sole purpose of making profits, can not sustain the sustainable development of the brand. After the hubbub, it is no longer in the market and industry.

And the 20 thousand years of the Chinese feather and down industry brand is like a quiet singer in the industry. After several ups and downs of the industry, it has always stood up and become the pride of the national brand of China's down industry.

"Warm and the most intimate" and "the same fashion, the same choice", the two brilliant advertising slogans reveal: the brand pformation from brand name to brand recognition is the turning point from the famous brand to the brand.

Although the name brand and the national brand are only one word difference, they have different meanings.

In modern Chinese dictionaries, from the interpretation of "name", "name" is known for its reputation and reputation.

The definition of "famous brand" is more straightforward and simple.

The meaning of "people's brand" is the brand of the people's mind, which is based on the recognition of consumers and deeply rooted in the hearts of the people.

This is not reminiscent of a "famous saying": "Gold Award silver award is not as good as the commendation of the people, gold cup silver cup is not as common people's word of mouth."

This change of thinking and strategy from "famous brand" to "civilian brand" may provide useful thinking for the brand building and development of many down garment enterprises.

From the "warmer and the most intimate" to "the same fashion, the same choice", these two excellent advertising slogans also let us feel the continuous promotion and advance of the brand innovation and upgrading strategy.

I remember Zong Renyuan, chairman of thousand ridge Gang, once said, "the warmer and the most intimate person" is a way of life advocated by the brand of thousand ridge brand. It sends warmth and blessings to the family and friends. It is a reflection of the traditional Chinese family culture.

Known as a warm keeping function.

The sound of brands calling out "warmer and warmer people" is more appropriate.

And "fashion and choice" is to evolve this way of life into a specific way of behavior, to experience fashion with family members, friends and thousands of brands.

From "send warmth" to "the same fashion", from the side, it expresses the sublimation of chill's brand down clothing products from the initial warmth retention function to the fashion wear experience nowadays.

In order to enable consumers to enjoy the fashion wear experience in the brand, the brand has stepped up the terminal channel construction, comprehensively promoted the "thousand store image project" strategy, upgraded and upgraded terminal stores, and optimized the quality and image of the channel.

The brand strives to achieve more than five thousand terminal stores in the next three years, and strive to create a "first-class terminal" with first-class location, first-class image and first-class management.

On the other hand, the brand has stepped up its product design and research efforts, such as Qian Ling Gang 2012 autumn and winter, will launch a new design of eight new series of down garments, perfectly interpreting and leading the fashion trend of down garment market.

On the basis of preserving some traditional and classic styles, the brand new women's feather down products have introduced lightweight feather clothing, which is represented by autumn feather, has been light and warm, breaking the sense of dread of conventional down garments and prolonging the wearing time of down coats. The new men's down products have not only satisfied the younger generation's demand for fashion and feather and down garments, but also displayed the graceful and self-cultivation posture of men, and also met the needs of mature men's steady and practical down clothing, showing a capable and steady male image of high quality.

It can be seen that two slogans passed through the whole thousand Ren gang.

The strategic intention of innovation and upgrading: from operating products to managing fashion and managing happiness, the quiet voice of China's down industry shows us the hope and direction of the pformation and upgrading of the down garment industry as a traditional industry.

Thousands of people have confidence in the innovation and upgrading of the "big love" brand.

Brand marketing management team and agents are united in their passion, burning with passion and bottom-up. They have a very strong cohesive force and combat effectiveness. The total sales volume of the brand is high in recent years, and the regional sales records are constantly broken.

At the beginning of this year, the thousand Ren Gang shouted the slogan of "win in 2012".

Zong Renyuan, chairman of the "thousand Ren Gang", said: "the success of all the enterprises in the world stems from dreams." thousand Ren Gang "has a great and beautiful dream: to become a world-class clothing enterprise and let all the people in the world enjoy warmth and happiness. Over the years, we have been striving for this dream, and we must use our actions to surpass this dream.