More Than Half Of The Department Stores Are Still Making Money.

Yesterday, reporters learned from the Municipal Commerce Commission, because this Mid Autumn Festival National Day holiday is long, ample rest time attracts tourists from all over the country to come to Tianjin tourism consumption, and consumers in this city can also enjoy leisure shopping.

Although the long holidays are over half, the sales climax of department stores and chain supermarkets has not yet returned.

According to incomplete statistics of 27 department stores, such as shopping malls and large shopping malls, the daily sales volume reached 110 million yuan in the past few days, an increase of over 20% over the past few days.

In the traditional department store, the highest growth rate was the gold Yuanbao commercial building, up to 78%, and the sales volume of the Friendship 7 shop continued to grow significantly, up 39% compared to the same period last year.

These shopping centres have entered the sales season since the Mid Autumn Festival, and have continued to this day. This has further demonstrated the leading and pursuing fashion consumption function of high-end department stores in metropolises. It has become the first choice for tourists to buy famous products and the hot spot for consumers to pursue fashion and display their taste.

In order to welcome the two sections, 27 department stores, such as friendship mall, gold Yuanbao commercial center, Zhongyuan Department Store Group, persuade trade fair, Binjiang commercial building and Binjiang shopping center, are all arranged in advance, and they are widely publicized in all kinds of media with great strength and many angles, so as to promote the festival.

All department stores combine their own positioning, and gradually open up the difference between the consumption layer and the customer group selection. The misplaced marketing strategies and various forms of promotion are all over the past.

Le bin department store was open until 10 o'clock in the past.

Many shopping malls, on the basis of discounts for seasonal merchandise, have launched a theme featured promotional card.

New world department store launched 15th anniversary celebration, launched a 60 hour no night city and delayed to 2 a.m. promotions, triggering a nighttime consumer craze at the East Road Business District, and the giant cake with a height of 2 meters wide and 3 meters on the anniversary day attracted consumers' attention.

Binjiang shopping center on the 14th anniversary day of celebration made a huge arch celebrating the birth of the city, the water swimming city to open dozens of waterscape indoor and for the first time launched a subtitle fountain as an anniversary celebration.

Famous Wuqing Florence town famous for Beijing, Tianjin and Hebei

Attracting a large number of tourists from Beijing, Hebei and the city, the daily average traffic volume reaches more than 20 thousand, and sales of goods are very hot. The daily sales volume is nearly 9 million yuan, up 1 times compared with the same period last year.

Prada, Versace, COACH, TODS and other well-known luxury brand sales account for more than 50% of total sales.

During the festival, some

Organizing promotions and promotions of high-end brands which have never participated in preferential activities have attracted the attention of many high-end people.

In addition, on the occasion of the coming festival, there are Lotte culture center stores, 2 shopping centers of Galaxy shopping center and the reloading and opening of the youth fashion line.

At the same time, the British

Switzerland's tide watch and France's high-end jewellery brand are also dedicated to helping the two sectors, and further prospering the market.

In order to seize the "golden nine silver ten" sales season, the major chain supermarkets have jointly launched a variety of promotional activities with the suppliers, such as discounts, profits, full reductions and double points.

According to the monitoring and statistics of 25 large chain enterprises in the city, the average daily sales volume is over 180 million yuan, up 28% from the same period last year.

In order to make good supply of two markets, the major chain enterprises should make preparations in advance, and the source of commodities such as grain, oil, meat, eggs, vegetables and so on is adequate and the prices are stable.

On sale, the top four sales of non-staple food seasoning, grain and oil, fresh food, tobacco and alcoholic beverages accounted for 25%, 22%, 20% and 18% respectively, reflecting that the holiday consumption of the general public was mainly for table consumption.

At the same time, outdoor equipment and barbecue equipment become popular products.

According to statistics, during the Mid-Autumn National Day holiday, sales of rural supermarkets also increased rapidly.

The sales volume of Jinghai supermarket increased by 29% compared to the same period last year, and that of the Department Store increased by 12%.

The potential of rural market is huge, which contains strong consumption demand.