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    Ten Years Of Entrepreneurship In Business

    2012/10/4 14:38:00 38

    BusinessShopping MallsShopping

     


     


    Beijing is moving towards the business and industry that has the role of global allocation of resources and forerunner. It has the comprehensive ability of creativity, research and development, marketing of characteristic goods and special services, and has complete supporting service systems such as finance, information, commerce, logistics and so on.


     

    Shop owner:


    More confidence in 5 years


    If it hadn't been for two months' hesitation and resignation in 2010, Liang Dong (a pseudonym) should have been running around the country and even around the world to finish one after another news report.

    Now, the first thing he wakes up every morning is to turn on the computer and take care of the luggage business on his Taobao shop.


    From reporters to full-time electronic shopkeepers, despite giving up some of the stability that some people feel is good, Liang Dong said, "there is nothing to regret". Instead, he rejoices that he has borrowed the "Dongfeng" which is booming in e-commerce, and is really fighting a new career in the seemingly virtual electronic business world.

    From questioning, trying, accepting, to a part of life, Liang Dong's entrepreneurial experience is accompanied by the process of online shopping entering thousands of households.


      

    2007:


    Popular online shopping loves cheap, small test, knife and taste.


    Liang Dong said that doing business online is purely "deliberately".

    In 2007, may day, he and his wife went down to Shanghai for vacation. They saw a supply to Taobao merchants.

    Clothing business

    My friend, who had just resigned at home, moved the idea of opening Taobao shop.


    Liang Dong, who has been struggling for 5 years in Taobao this year, has come back to comb his experience of starting an undertaking, and has gradually gained a clearer understanding of the development of online stores.

    He found that before and after 2007, people began to accept online shopping more widely. The concept of consumption was "cheap", but there was not much demand for the quality and level of goods.


    At that time, Liang Dong sold clothes that were of average quality.

    Fashion trend

    The price of each garment is about forty or fifty yuan, but the profit per month is two thousand or three thousand yuan.

    Six months later, the couple tasted the sweetness of their investment and venture, and opened second shops on Taobao.

    They are still optimistic about the popularity of goods, the cheapest cloth bag as long as ten or twenty yuan, in just six months to get the "three drill" credit rating, which means to win at least 1000 buyers "praise".


      

    2009:


    Online shopping is cheap and hard to sell.


    Liang Dong feels that in recent years, with the increasing popularity of consumers' wallet, another ten penalties, one false three, seven days, no reason to return, and so on, have been promulgated.

    "We believe that real and good things can be bought online."


    Their online stores gradually added to the mid-range prices, 100 yuan price and quality leather bags.

    Business is booming, which proves that the decision to change this time is correct.

    Liang Dong's online shop can sell thousands of packages every day, has its own warehouse, employs several employees in various positions such as customer service, purchase and delivery, and even buyers in Hongkong, Taiwan and Singapore have become their regular customers.

    He owns his own processing plant and arranges production according to needs.


      

    2010:


    Resignation is not a hot virtual world.


    At this point, Liang Dong's wife has been unable to bear all the work of the online shop, sitting in front of the computer every day for more than 10 hours, and dealing with all the buyers and sellers.

    In 2010, Liang Dong hesitated for two months and decided to resign.

    "But I know I am not a hot head."

    Over the past few years, he has seen the change of e-commerce. The number of online stores and the number of consumers are increasing at a geometric level. The speed is fast. Liang Dong uses two words to describe his feelings -- shock.

    In his luggage industry, some of the oldest shops that have been developing since 2003 have grown into large enterprises with thousands of employees.

    Nowadays, buying mobile phones, electrical appliances and even cars can be realized through online shopping.


    Two years ago, when he resigned, he dared tell the news to his parents, for fear they were worried and anxious.

    And just two days ago, his father called and asked his son to go home and set up a Taobao account for him.

    Liang Dong said that maybe the old man chose to buy online just for the sake of cheap, but that means they can accept it.


      

    Shopping center Promotion Manager:


    Witness the shopping mall

    Shopping Mall

    Upgrading


    It was also a career change, and it was also invested in a field that did not rise much and did not know much. Xia Qi had similar fortune with Liang Dong.

    In 2006, he stepped into the active field of business. In the 6 years, he completed 3 job hopping in the workplace, from the pursuit of popular fashion Xidan joy to the romantic harbor known as the blue harbor, from the upgraded SOHO business function of Sanlitun SOHO to the Chaoyang Joy City which stirred the business atmosphere of Eastern Beijing.

    As a manager in the promotion of shopping centers, he has experienced the flourishing development of new shopping centers in Beijing since 2006.

    In his view, the avant-garde of village in Sanlitun, the romance of the blue harbor, the high-end of shinguang world, the function of Beijing shopping mall is no longer just a single department store, they have their own gas fields, which satisfy people's demand for food, drink, play, music, social activities, sports and so on.


      

    2006:


    The shopping mall opens half a year.


    Today, the landmark commercial symbol of Xidan, Xidan Joy City, is not called the name in 2006. It is only a business conception in the Handbook of investment.

    Xia Qicai, who has been in the public relations advertising industry for six or seven years, has jumped into the retail circle that he was not familiar with before, and was responsible for marketing the project before being bought.


    At that time, Xia Qicai had men's "standard attitude" towards shopping malls.

    Although the department stores in Beijing were in the ascendant at that time, Zhongyou, Jun Tai, Sogo, new world, Parkson, Yansha and Cuiwei were all crowded with customers. However, the general environment of department stores was limited and their functions were mainly shopping, and only a few areas would be used for entertainment, catering and leisure.


    Xia Qicai's mission, on the one hand, is to attract investment and to promote the positioning and business philosophy of shopping malls. On the other hand, it aims at attracting customers from opening up to society.

    He still feels lucky to be able to get into this "crab eating team".

    At that time, he did not know what the great joy city of Xidan was like, but he had already felt a pleasant surprise from a flat copy.

    From one level to the six level, such as flying staircase, catering, entertainment, cinemas and so on, there is also a brand that is in line with the international market. "People who do not like shopping in the market should not feel like visiting here."


    Xia Qicai found that he had no difficulty in conveying new business ideas to the outside world. "At that time, the concept of consumers has developed to a certain stage, meeting the needs of the market, and the acceptance level of Beijing has been high."

    Facts have proved that after the opening of Xidan Joy City, consumers were quickly conquered, and the general business took two or three years to mature. This is the so-called business period, while the joy city only took six months.


      

    2007:


    Customers pick the environment, shopping mall is like a park.


    In June 2007, when the city had not yet opened its doors, Xia Qicai had entered another shopping center, the blue harbor, which was still engaged in promotion.

    Unlike Xidan, Xia's mission is to fully tap the biggest bright spot in the blue harbour -- shopping environment and business positioning.

    Before that, Beijing had not yet had such a shopping place that emphasizes environmental experience. The small town buildings in Europe, covered with three sides, surrounded by Chaoyang Park, were located near the embassy area and high-grade apartments.

    Blue sky and white clouds, flowers and grass, children running around, fashion brands, restaurants, lakeside bars, fountains, rink, cinemas, such a shopping mall just to meet the needs of another kind of people: pay attention to the quality of shopping environment and experience, do not want to squeeze.


      

    2011:


    798 also become a rival in the market.


    In November 2011, Xia Qi's job hopping took the East Fourth Ring Road.

    In the past, the location of shopping arcade always valued the prosperous section, and the location of Chaoyang Joy City was once controversial in the industry.

    But he believes that the emergence of Chaoyang Joy City is just around the corner.

    He said that ten years ago, the large shopping malls in Beijing were concentrated within the second ring road. Xidan, Wangfujing, new world, SOGO and Parkson were not built in prosperous areas.

    Now the city of Beijing is getting bigger and bigger, and the city's functions are spreading outwards.

    At that time, despite the growing atmosphere of living in the northern area, the eastern part of Beijing lacked a comprehensive commercial body with no decent shopping malls around.

    He believes that in the future, Chaoyang Joy City can attract consumers far away and even from the city through its richness.


    "Someone said," go to 798 this weekend, or climb a mountain, but you can also go to Chaoyang Joy City on weekends. There are planetarium activities there. "

    He said that today, the market's competitors are no longer just other shopping malls, "in a sense, 798, performing venues, sports venues are our competitors, any place that can produce social and consumption is related to us, we strive for people's time, our goal is to keep consumers in the mall as far as possible."


     

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