Wechat Advertising Innovation

The white-collar worker who works on the stadium road is a fashionable girl who likes all the fresh trends, shopping, singing K, and talking about WeChat with her girlfriends.

On the second day, she found a clerk in the shop.

"Friends circle" (similar to a micro QQ group) uploaded several photos of the National Day special clothes, gave the clerk a voice question and found that there was a size suitable for her.

"They seem to have done business with WeChat."

But Yin said, "compared with micro-blog and SMS, the ads on WeChat are at least understood by people who know it."

On the second day, she went to the store and bought a small suit priced at 550 yuan.

Reporters came to buy clothes.

Shop, shop assistant Xiao Lin said that they had four branches on the Wulin Road. The idea of playing WeChat was that the staff in the shop wanted to, and became familiar with the old customers and became friends with WeChat. The clothes and the price were uploaded to the "friends circle" which was only for acquaintances to see. "WeChat is free, you can send big pictures. Some guests will see the size and price directly with WeChat after seeing their favorite clothes. If appropriate, they will come directly to the store for trial."

At present, such a novel way of playing is only the most fashionable clothing stores in Wulin Road, but the momentum of "spread" is fierce.

But Hsien said, "before the store was short messages, it would be annoying to receive more.

In the circle of WeChat friends, the salesgirl displays her clothes herself. You can see it without looking at it, comfortable and casual.

Really want to see which clothes, direct talkback with the staff voice, convenient and free.

In fact, not only is the clothing store on Wulin Road business using WeChat, but stars, media, popular brands and even the government have embarked on the "WeChat" journey.

However, they are more popular. They use WeChat public account, incarnate personal contacts in your address book, and get your trust in a way similar to micro-blog plus V certification.

The earliest public accounts are Huang Xiaoming, Chen Kun, Karen Mok and other best known self packaging star artists.

"After the idol WeChat is added, from time to time will receive the MV and news sent by the other side."

Karen Mok, a fan of Swan, said, "unfortunately, I didn't chat with me alone, and when I sent love to you, she automatically replied," love you too. "

Zhejiang Tourism Bureau opened its own public WeChat account in September 18th, attracting fans with delicious food, beautiful scenery and various coupons. This is the first provincial government agency to open WeChat public accounts in Zhejiang.

Responsible person Wang Chengshe said, as long as the sending of the specified text, such as "viewing tickets", you can directly participate in the activities of free tickets, it is very convenient.

While Starbucks sent a big discount on WeChat, it attracted a lot of applause in Hangzhou.

Hangzhou's well-known Internet people, "Qinglong thief", thinks that WeChat is based on the connections between people who know micro-blog, and whether it is commercial advertisements or news releases.