Red Bean Zhou Haijiang: Now Red Beans, Definitely Not Just "Dad Wear".

Before we interviewed Zhou Haijiang, we made several plans. As a famous brand in China, has the red bean that has been famous for more than thirty years has become a sign of decline?

What are the challenges? Faced with the rise of new models such as van guest and the strong offensive of foreign brands, will Zhou Haijiang's red bean lead to the same beauty as Jianlibao? Facing the questions, Zhou Haijiang replied that the red beans are definitely not just "Papa".

Zhou Haijiang, 46 years old, is in China.

The second young red bean group's "handsome young man", who still has the elegant atmosphere of Su Shang, is also sincere and friendly to people.

In 1988, Zhou Haijiang, who had already served as a university teacher, resigned and returned to the knitting and garment factory of Taihu town under the town of Wuxi county. He started from ordinary work for 17 years, and his father was the director of the enterprise.

When asked whether it was considered "rich two generation", Zhou Haijiang said that he was definitely not a wealthy two generation. At that time, the choice was guessed whether he had made a mistake in the city. As the first college student introduced by his father, Zhou Haijiang, who was put into the workshop, was a good man. "I join the class to pay for the cake for myself. When I left the workshop, some old workers did not want me to leave."

Zhou Haijiang, who took over as president, devoted himself to the development of the modern enterprise system of red bean. The chief, manager, director and general manager of the red bean were all competing for posts. He was very proud of his own party building system. "Let the enterprise construction be consistent with national interests, social interests and national interests. This is the new mode of red bean exploration, called the modern enterprise system with Chinese characteristics."

Zhou Haijiang said.

In addition to these theories, the growth of red beans nearly 4 times more can explain the strength of the "young commander".

The first thing Zhou Haijiang did was to rename the red bean logo by HODO through global bidding to make it more international.

In addition, the red bean underwear seen in the wholesale market is going to be a history. Red beans will open 7000 stores in the next 5 years, and completely withdraw from the wholesale market and enter the stores and shopping malls in an all-round way.

Zhou Haijiang emphasized that red beans are not "Dad wear". In order to inject more fashion elements into red beans, Zhou Haijiang invited Korean designers as design director, Kitayama Yoshiko of Japan as a commodity planner, and created a brand like the "Yi Di Fei" according to the young people's liking.

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In the era of rapid progress, red bean also started the strategy of linking online and offline, even though it was only the beginning, and saw his leader's efforts to keep up with the trend.

This can not change the overall situation of China's textile and garment industry. The full entry of foreign brands has made the famous brands of China hit by a big margin. Even though they still have a certain market influence, they still can not occupy an advantageous position in terms of price.

There is still a 10 fold difference between Chinese made and foreign brands. Zhou Haijiang believes that introducing cultural concepts is an inevitable means of increasing value.

The concept of culture is no stranger to red beans. Perhaps we can also recall this very popular advertising poem: "red beans are born in the south, and there are several branches in spring."

I hope you will gather more.

Welcome to the exclusive dialogue with Zhou Haijiang, President of the red bean group.

The following is a written record.

Zhou Haijiang: red bean changes LOGO and channel to create modern brand

Phoenix website: Hello, Zhou chief.

Thank you for accepting an interview with Phoenix website to mention the brand of red bean. We will think of the famous brand of Chinese textile and garment industry for the first time. At the same time, we should add another old brand name of China. What fresh elements and vitality have you injected into red beans for eight years?

Zhou Haijiang: there have been many changes in the past eight years. At the beginning, I made adjustments to all its logo. It was the red bean Hongdou of Pinyin, and now it was changed to Hodo. After a global bidding, a Taiwan enterprise helped me plan and design. This is also better pronunciation and easier to internationalize.

In addition to this logo, our marketing channels have also changed dramatically. We used to occupy a certain share of the wholesale market. In recent years, we have completely withdrawn from the wholesale market, and have entered the stores and shopping malls in an all-round way. The wholesale market is replaced by its brand and can not be allowed to appear in the wholesale market.

Phoenix: why?

Zhou Haijiang: because of this, it will help to enhance the image of the brand of red bean. If the wholesale market is lost, it will not sell well in the stores and sell in the wholesale market. This is not very good.

In addition, in the way of access, our whole red bean has also been undergoing great pformation in recent years. In order to promote the construction of the red bean chain brand, the whole red bean group has shifted from the original production and operation type to the creation and operation type, and the so-called production and operation type has changed to the creative operation type, that is, the red bean is mainly a semi factory. The red bean brand is an old clothing brand, it is an industrial brand, and it is the brand created by the industrial enterprise.

But now, in terms of increments, part of the incremental part is not produced by mass production, but by outsourcing. We control the quality of it. We look at the version, quality, process and technology of all aspects. What do we do ourselves? We are developing R & D, which is the innovation of the front end.

The latter part is the operation of the chain brand and brand, chain Monopoly and brand, seize the two ends of the enterprise, seize the two ends, our middle production, outsourcing accounted for 80%, we ourselves only make 20%, 80% of the factory processing 450 factory in the processing of red bean products, we also have about one hundred thousand people, we all about one hundred thousand people are all our own support, then we can do the front end innovation and design, through talent, platform, input, talent, platform, investment three elements firmly grasp, make the red beans innovation ability is significantly improved.

We have declared 211 patents last year, and the total number of patents has reached 1700. In a traditional enterprise, 1700 patents are not many.

Therefore, only focus on innovation, so that many levels of obvious improvement.

This includes domestic designers, but also introduced a large number of foreign designers, and later formed a certain scale through the construction of chain stores. In the past eight years, the change of red bean has been very large, no matter from its logo, from its access, from its internal whole rear support mode, so it should be said that in recent years, the image of red bean has also been better promoted.

Phoenix Network: can we understand that it is becoming more and more like a modern brand enterprise?

Zhou Haijiang: Yes.

Zhou Haijiang: relatively diversified enterprises are the most profitable.

Fenghuang: in addition to the traditional textile industry, red beans are now developing diversified, such as tires, real estate, biological medicine and other areas of development, the choice of diversification is because of the form of forced, or red beans themselves decided to change?

Zhou Haijiang: in fact, the red bean began to walk a diversified road, in fact, the diversification of this road, should be told is a trap, because there are too many, under the international background, the competition is not sure, so the red bean these years, it is the seven or eight lines, still far more than a few.

In recent years we have been relatively compressed. We have compressed like vehicles and batteries, and after closing these lines, we concentrate all the resources on several industries, such as textile and clothing, rubber tyres, biomedicine and real estate. These four plates are relatively concentrated, and are faster and better.

We are sober to see that although there are four plates, we still have too much to do and how to do it. If we want to compress it, we will be in trouble. So what kind of path has red bean adopted? That is, the four industries will remain unchanged.

But in the back sentence, every industry company is highly specialized.

What is highly specialized? For example, we make tires, we enter the tire industry, not tire, not school bus tires, light truck tires, big truck tires, and all kinds of tires. Red beans make only one tire, only heavy truck and long haul truck tire.

In particular, we focus on one point, so we have made a good breakthrough.

Because I think our private enterprises in China will surpass the top 500 in the world and compete with them intentionally or unintentionally. But if you want to go beyond it, I think that the market is not big at all, but there is one thing that can be done. We should concentrate all our resources and strength and make breakthroughs on one point.

So in the tire industry, I concentrated all the resources on one point, that is, the truck tire that only carries long haul truck load. In this small industry, the reputation is good. Many of our thousands of long-distance pport drivers named him our brand.

Phoenix: what about real estate?

Zhou Haijiang: in real estate, we are now concentrating on relative cities. Not every city is developed. Currently, it is mainly in Wuxi and Zhenjiang. Because there is a concentration of real estate and too much coverage. At present, our development is also good.

Now some people say that your real estate profits and sales do not seem to have risen, but in fact, he only saw part of the sales front, the profit part, but actually we have already sold it, but there is still a large block that has not yet been delivered. This is not in the aggregate of sales and profits, and it has not had time to react.

Another piece is our business, like Wuxi red bean International Plaza, which has 45000 square meters of commercial underneath. Now I only reflect more than 10 thousand yuan and 1 square meters on the account.

But now according to the market price should be 40 thousand to 50 thousand of the price, which is a difference of 3 to 40 thousand, if the small is 30 thousand, I 45000 square, in other words, 1 billion 350 million stealth effect is placed on the side, is not reflected.

So our tires, real estate, and biomedicine.

Biomedicine is not everything.

I only do yew. I want to be a global leader in the comprehensive development and utilization of yew. I say that everything is done in biology. I don't think it is right. Yew is a bonsai. At the same time, it is used as a comprehensive development and utilization, such as paclitaxel medicine and so on. This is the largest breeding base in the world.

Whether it is tires, real estate or bio medicine, multi angle strategy, the industry's strategic response is relatively diversified, and the specialization of various industrial companies, so that the whole industry of red bean is relatively good.

It should be said that red beans and I will still adhere to the path of relative diversification, because now diversification, I think diversification is definitely wrong, but relative diversification is not the worst.

The average profit line of the hundreds of large enterprises in the world over the past decades has been at the bottom of the profit line if it is written in a diversified way. Who is above it? It is a specialized enterprise.

Specialized companies are better, but at the top are relatively diversified businesses.

Phoenix: is the relative diversification at the top?

Zhou Haijiang: Yes, at the top, why are they at the top? They say that relative diversification must be relative to your resources. Without all the resources you have, such as manpower, material resources and financial resources, you can only support one industry, and two can not do it. Of course, if you want to support two, you can also make two, but I think it's a bit more like we do four. So I added a high degree of specialization, a diversification of the red bean group, and a highly specialized industry company, which is the industry of our whole red bean.

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Zhou Haijiang: red beans will open 1 stores in 2017.

Phoenix net: actually, for the netizens in the whole country, it is hard to let red beans and rubber, tires and biomedicine connect with each other. My impression of red beans is a very good brand to make clothes. When you put forward in 2017, red beans had to build hundreds of millions of sales scale, where is the big sales scale breach?

Zhou Haijiang: our current several industries, the general direction is following our entire industry planning, textile and clothing this piece we still as the main, we can reach 1 stores?

Phoenix: how many are there now?

Zhou Haijiang: now it's the 3000.

Phoenix Network: there is still much room for it.

Zhou Haijiang: 1 of the entire textile and garment sector, the total sales will reach 25 billion, and the other one, I have launched an e-commerce in addition to textile and clothing. It is the China textile material trading center and China textile material trading center. We can reach 30 billion sales volume and paction settlement by 2017.

We also have the tires plate, the tire plate, we are in the middle frame of 100 billion, it is also 25 billion such a scale, all do so, textile and garment 25 billion, rubber tire 25 billion, 50 billion, plus our textile material trading center 30 billion.

The rest of my life is done by my biological medicine and real estate.

At present, the whole framework should not only highlight one industry, but several industries are developing together, but at the same time, we have entered B2B mainly, that is, electronic material trading center, which is also one of our growth points.

Zhou Haijiang: similarly, China made 10 times worse brands at home and abroad.

Phoenix Network: at present, China's textile industry itself is not a special boom. For example, our sports brand has seen losses in recent years. Foreign brands such as ZARA and UNIQLO have been attacked by foreign brands. Under the current circumstances, how do you view the internal and external troubles of textile brands?

Zhou Haijiang: China has always been a big country in the clothing industry. One of the two service centers in the world is made by China. But if we want to become a strong garment country, we have to go through a large number of independent brands. These large numbers of independent brands are not only competing in the domestic market, because foreign brands also come in, and even we want to compete abroad.

I think the key is first to increase the two content, one is the technical content of the brand, the other is the cultural content of the brand.

The technical content of the brand includes good operators, good equipment, because advanced equipment is the solidification of advanced technology, I have always said so.

There are good designers, all of which are part of the technical content.

The products you wear now, whether fashionable or not, most importantly, are of high quality, which is part of the technical content.

We tend to ignore the other big business in China's enterprises, which is cultural content. What is the content of culture? Let me take an example. For example, at the international hotel, we eat a green vegetable. It may cost 30 yuan, and it can be bought in a small restaurant next to it. It may only cost 3 yuan, what is the 3 yuan to eat, what is the material and what is 30 yuan? It is culture, because it has murals, it has music, it has fountain, it has environmental location, actually it is the enjoyment of cultural emotion.

I also use this to explain that many of our costumes are also produced by our Chinese garment factories. Why does it sound that Chinese brands sell 1 thousand, 2 thousand, sell 10 thousand and 20 thousand, all people are buying, say 10 thousand or 20 thousand, these people are worshipping foreigners or fools, I do not think so.

I think that although he is a factory, when I sell the French brand, although it is a small trademark, when I sell the brand, I will associate with the French fashion show, the French customs, France's history and culture aspects. In this way, although I am consuming such a brand, but the consumption is cultural things, and the cultural content will be bigger and bigger in the middle of the brand.

Why is the gap between 1 thousand, 2 thousand, 10 thousand and 20 thousand, mainly in the cultural gap?

Phoenix: how do we build our own culture?

Zhou Haijiang: how does the red bean make the cultural content of red bean? I pass the seventh day of the Seventh Festival, the Chinese Valentine's day, every year in the countryside early July seven, is the Cowherd and the weaver girl's meeting day, this legend love story is longer and better than the western history, therefore we have registered the Chinese Valentine's day from 2001, the Chinese seventh day festival, the registration this we push.

At the beginning, it was not recognized. Actually, this is our traditional festival.

Phoenix: Tanabata has not been long before.

Zhou Haijiang: this year has passed too. After more than a decade, people have not known it since then. Now everyone has started their own Valentine's day. So I believe that not only in China, but also abroad, people worship Chinese culture and festivals because of their worship of China's economy, so when we build the cultural content of red bean, we try to inject its Sinicization content through the platform and carrier of Tanabata Festival. This kind of culture, the cultural content of this culture, will definitely show its increasing value over time, because the higher the living standard of the people is, the more attention should be paid to emotional feelings and cultural content.

Phoenix net: will the Tanabata Festival affect Lenovo?

Zhou Haijiang: Tanabata Festival is just a platform. At the very beginning, every year, for example, the collection of love style is advocated by red beans. Red bean has won the 30 most popular festivals in China. Later, the Mid Autumn Festival has launched a festival. One of them includes the Spring Festival and so on. Only one of them was advocated by the enterprises at that time, the Seventh Festival of the lunar calendar.

Tanabata Festival has nothing to do with red beans. Actually, it is advocated by our red bean. However, as a platform, we will do a lot of activities every year, including the collection of love poems and the competition of love songs. In this way, we will make the red bean's love culture fully excavate the red bean's emotional culture and enrich it fully and fully.

If China's clothing brand and foreign brands, internal and external troubles, in addition to technical content, in addition to culture, these two levels have been raised. I think the problem with foreign brands is almost the same, but often the domestic neglect is part of the culture, so can you say that my product is not the same as it does? Why not sell it, why do I sell it, I will set the price high, that's not the case. You have no cultural content. This brand is not recognized by you.

For example, the same is the production of red bean clothing, like French brands sell 1, 20 thousand, red beans sell 1, 2 thousand, such as African brands, may sell 1 or 2 thousand, people do not want it.

It must be something with culture.

In addition to technological content and cultural content, if China's clothing brands are starting to focus on cultural creation, then the international brands will be close. After that, they will still be involved in operational methods, including rapid response. This is also a need for further efforts by our Chinese garment enterprises, including our red beans.

Now red beans are making progress in these areas, including logistics distribution and so on. So I think the core is two levels, technical content and cultural content, followed by our rapid response.

Zhou Haijiang: red beans should be linked to the Internet.

Phoenix: before I came here, I made a small survey. If our young people buy clothes, what kind of ways will they go through? What kind of enterprises are they doing? A new brand is developing rapidly. How do you see the new channels and the development of enterprises in this field?

Zhou Haijiang: there are several modes of electronic commerce. One is that customers are selling their own brands, and they are selling directly, such as Taobao mall, which has built an online shopping mall for everyone to buy and sell.

Red beans are walking on another road. They are all very good in these two modes. They even cooperate with Taobao mall, which are all very good.

What is the way of red beans? We certainly have sales on the Internet, but under the net, we hope to realize the linkage between the Internet and the offline. Now some electrical shops can not exist after that. Why? You can only become an experiential shop. I read it in your shop and do not buy it. I bought it online.

After reading it, I bought it online, so some people on the Internet boldly said, "I can surpass you."

Of course, there are also excellent enterprises in the physical store. Like Suning, it is not only a physical store, an electrical appliance shop, but also an e-commerce shop. I think it is very good.

Under the so-called "Internet connection" of red beans, I can go to my chain store to experience in many chain stores in the country, but I can also place orders online, and I can experience information on the Internet, and then buy them online.

One is to experience under the net, to buy online, one is to buy on the Internet or under the net, and then to a physical store. Every entity store is a distribution center. In this way, we can achieve online and offline interaction. I think its explosive force will be stronger.

And every chain store can also guarantee my quality. The second ensures the timely delivery. Every chain store is both a place of experience and a service place.

With the general e-commerce brand, it has not completed so many difficulties.

Phoenix: has it started now?

Zhou Haijiang: it has already started, and now there are chain stores. At the same time, the Internet has begun to start. Of course, we have just started, and the start-up time is not long. I believe that through a period of time running in, I believe that there will still be a good explosive force.

Zhou Haijiang: red bean is no longer "Dad wear" to attract more fashion crowd.

Phoenix: how does the brand of red bean attract the fashion sense to attract more potential consumers?

Zhou Haijiang: because you know red beans at the very beginning, it is an old clothing brand. Some consumers say it is worn by my father. Even before running to the office, he wore red beans. Before I went through it, now I don't wear it, but there are several situations. With the improvement of his income level and the improvement of his status, the level of consumption has also increased, and his level of demand is also high.

If you don't improve your taste, you can't adapt to it. This is one.

The second one is to say that I am a clothing brand in China and do not absorb anything else from abroad. That will not work. So what is the way to adopt red bean? I will introduce foreign designers.

As the design director of our red bean men's clothing, he is the Korean Lian Lian Shan. As my design director, my commodity planning is Beishan Shu Zi, Japan, and also an expert in Japan.

I want both the domestic team and the overseas designers to combine the two. I hope to be able to unite with the international trend makers and not fall behind.

There is also a special demand, because there is another difference in young people's redevelopment. He would like me to buy things, do not want anyone to wear the same things as me. What do we do? We launched a sub brand. According to the market segmentation, we launched an Addie, Eadiefi is a French ESMOD college teacher and student, founded in the new brand of red bean, this new brand many people do not know is the red bean group, but many young people like Eadiefi.

Phoenix: why not label it with red beans?

Zhou Haijiang: because it is not a brand of mine, it is completely an independent brand. What is it? Because what is the meaning of idfix, and what is its characteristics? Every garment inside is original. It is not imitation. All of them are original. You can buy the clothes of Yi Di Fei in the store, which can not be bought in Beijing store. This attracts a large number of young people. This is also a better model for us.

We are in line with the market segmentation, he is high grade, our whole red bean taste through upgrading, to meet the needs of high-end people.

Also for young, especially leisure, very personalized, we through the market segmentation to launch a sub brand, the Deputy brand is the Yi Di Fei, so as to meet his needs, I do not need to associate with red beans, it is an independent brand, sub brand and sub brand is different.

For example, there are some sub brands under the red bean, for example, the red bean series, for example, there are other sub brands, this is a sub brand, and it is different from other brands.

Zhou Haijiang: I was introduced into the factory by my father, but I am not rich in the two generation.

Phoenix: we will bring the problem to you again. I know that you are 46 years old this year. You are a young entrepreneur. When you went from a university professor to a factory worker in the red bean plant and worked as an ordinary worker for 17 years, why did you make such a decision at that time?

Zhou Haijiang: this has something to do with my school at Shenzhen University. In addition, it has something to do with my father and my family, because the red bean enterprise has been in 1957. It is the three cotton handicraft workers who put their cotton bombs together. Even if the cooperation is established, one of the three is my grandfather. He died in 1964, because he was heavily polluted by cotton and had a big bow. So after he died in 1964, the factory did not develop much in 1982, and 20 people lost money. Later, the factory was shut down.

Later, 20 people were not able to arrange well, so they found a factory director. No one would like to come. Later, my father would like to, why didn't father want to? Because he lived in this factory when he was young, so he went, and then he turned into a profit and began to develop.

In 1986, it was developed to 5 million. In 1987, the goal was to aim at 10 million. In the 1987 year, my father talked with me and hoped that I would go back because he hoped to make the factory a goal of 100 million yuan. At the time, he did not believe that he must introduce talents, but he could not bring in other talents. No one wanted to go to town. Because many college graduates were national cadres and no one wanted to go. I became the first person to be introduced by my father. He could only pull me back, and I would rather go there myself.

Phoenix: why?

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In 86 or 87 years, we can see that you can be a worker today, but if you do well, you will become a manager and a factory director. If you want to do a bad job, the factory director and manager will be pferred down. I have a fellow townsman like this. He is a class worker and later pferred to the general manager. Later he pferred him down. There is no concept of iron rice bowl. The key is your ability. I think Shenzhen is today's mainland tomorrow. I feel that the mainland will surely move towards Shenzhen in the future. So I boldly resigned my duty as a national cadre and resigned the iron rice bowl, so I went to the township enterprises. Zhou Haijiang: because when I was studying at Shenzhen University, I saw that Shenzhen is different from the mainland, 85

One is my own desire, and also my father. Although the two of us have different ideas, we finally overcome many obstacles to this enterprise. Today's red bean time proves that I have taken this road successfully.

Phoenix Network: in 1987, in fact, 5 years from Deng Xiaoping's reform and opening up, what kind of environment was the whole enterprise at that time?

Zhou Haijiang: it was very difficult at that time. For example, let me give you an example. My girlfriend is my university student. She followed me to this enterprise. In town, she likes to wear a white dress. It is very young, and it was relatively simple at that time.

Walking on the street and walking to the house, the clothes are all grey. This is a rural environment. The company tells the truth that even dormitory is not, that is, I can only live in my father's home, which is in the village.

Basically, the conditions at that time were rather difficult.

Phoenix: at that time, the annual output value was 10 million?

Zhou Haijiang: No, only 5 million in 1986 and 10 million in 1987. I returned at the end of 1987.

Phoenix: at that time, 10 million was quite a lot.

Zhou Haijiang: at that time, 10 million of us did not believe in it. Why? In the village, we held a general meeting to call my father to speak. The leader said that you dare not tell Lao Zhou. He said I doubled last year to achieve 5 million. This year doubled to 10 million, and we will achieve 1 hundred million in the future. He said you dare not speak.

My father said that the leader told me to speak. I would dare to say that the leader said you were bold enough to frighten them.

Then the 1000 people's assembly went up to tell him that he said that he achieved 1 hundred million in 2000. As a result, the audience burst into laughter. Everyone laughed and stood up. After standing up, people did not believe that, because township enterprises could achieve 1 hundred million.

My father went to ask a man named Yang, the chief financial officer, and asked him why he did not believe it. The director Yang told him that he did not believe they did not believe me, nor did I believe him.

He said why he did not believe that in fact, no farmer was assigned to our township enterprises.

Phoenix: you are the first.

Zhou Haijiang: my father knew at that time that no university student could not make up 1 hundred million, so he tried to introduce talents.

Phoenix: when you first entered the factory, did anyone see you are rich in the two generation?

Zhou Haijiang: at that time, there was no concept of the rich two generation. The township enterprises were very bitter at that time. The assets belonged to the town, and they were not personal. Therefore, in return, everyone felt that the first thing that was doubtful was whether you had made a mistake and came back.

In addition, you will not feel that you are coming back to enjoy your life. You made a mistake and came back and felt that you came down here and downgraded your identity. Actually, I also started to grow up from the workshop step by step. My workshop director has been away for a while, leaving the workshop. The workers in the vehicle room are very reluctant to let me go. Why? I will join the class to pay for it, buy some cakes for them, and work overtime.

In addition, I will communicate with them many times. When some old workers see me leave the workshop, he says you are in the workshop. They are in tears. They do not want me to leave the workshop, because I am a better person.

Phoenix website: we trust you.

Zhou Haijiang: you are more sure of me because I work with them.

Zhou Haijiang: private enterprises will not be able to establish a modern enterprise system.

Phoenix Network: after you become president, this year has been eighth years. The output value of red bean has increased by nearly 4 times. What do you think is the reason for success?

Zhou Haijiang: the reason for success, I think the key, as a university teacher, actually the biggest pursuit of red beans is to establish a modern enterprise system first, not to establish a modern enterprise system. As a private enterprise, it is not in the middle of the development process.

Many private enterprises are wrong. He said that I had already formed a new system. You see, I have shareholders' meeting, board of directors, board of supervisors and managers.

I said what I mean by the present enterprise system is to see how you get your senior positions behind your three meetings and one level. If your senior position is acquired through relationship, you are still a traditional enterprise. If you get a senior position in the three level, it is through the system that you are the real enterprise system in the real sense.

So what is the policy of red bean in this respect? The competition director, manager, director, Minister and general manager of the red bean all take the mode of competition, so the red bean has realized the real system selection.

But this makes the power of red beans to be very strong. After our annual competition of factory directors and managers, we are so many people as judges. We are not voting as the president and Secretary of the Party committee. Why not vote? I want to tell the college students that you know me and do not know me. It doesn't matter at all. As long as you work hard in the daytime and study hard at night, when you are competing for posts, you will give this opinion to your post. Even if I criticized you yesterday as president, you will be the director of the factory tomorrow.

I spoke very important to our college students. If 22000 red bean employees are thinking about and studying with me every day, this enterprise will surely fail. If 22000 employees work hard every day and do their best, the upward force is very strong. It is impossible to decline.

So why red beans are flourishing because of the system selection.

Now the enterprise system has really realized the pformation of the enterprise system in the red bean, but it is not enough. Red beans are still looking at the modern enterprise system, can we have a more advanced enterprise system, because now we have seen its ceiling, where is the ceiling?

For example, what foreign people say, the present enterprise system, though it can solve it well, is the same for me. If you are an employer, I am the employer, and we need to be between the two, who is not needed and who is needed.

For example, when you are too busy, I invite a manager, the relationship between the three is generated, owners, operators, workers, the relationship between the three generation, the interests of the three players began to play games, the three interests game, how to coordinate the interests of the three parties, is the solution of the modern enterprise system, so that the western economy has developed for hundreds of years, but it has not solved the external interests.

National interests, national interests and social interests can not be solved, so the Japanese Tokyo electric power has to report the nuclear leakage. So, Enron has to make false accounts. They are models of modern enterprises, and now they can not solve this problem.

What do I think is the way to go now? I feel that on the basis of the present enterprise system, we can not only ensure the interests of all sides inside, but also protect the interests of the outside world. This is the red bean's exploration of a new road, called the modern enterprise system with Chinese characteristics, that is, the modern enterprise system plus the party building and corporate social responsibility. I try to ensure the consistency of external interests, social interests, national interests and internal interests in the enterprises through the party building of enterprises.

Phoenix net: which interests should be put first?

Zhou Haijiang: Party building system guarantee, you as a shareholder will of course consider the interests of the enterprise and shareholders, but with the party building, you as a party secretary, you must ensure the interests of the state and the interests of the community, in order to seek the interests of the enterprise.

Therefore, because of the present enterprise system and social responsibility, this kind of Chinese characteristic enterprise system is a great achievement in red bean, and the whole red bean is developing according to such a train of thought, frame and pattern.

Zhou Haijiang: the key to brilliant brands is still entrepreneurs.

Phoenix Network: China's private enterprises have been developing for nearly 30 years. Many enterprises have been brilliant, but they have also fallen off. For example, we know that like Jianlibao and so on, do you have such fear in your heart, whether your brand will decline one day or what kind of way to avoid such a thing happen?

Zhou Haijiang: I think the key lies in entrepreneurs. The key to entrepreneurs is to highlight three things. One thing is talent, one thing is strategy, one thing is culture, if there are a large number of good personnel training mechanisms, there are good strategies, and another is a good corporate culture. I think this enterprise can ensure long-term success. If these three pieces are less than one, I do not think it will be possible to succeed in the long run.

Phoenix website: OK, thank you very much for accepting our interview. Thank you.

Zhou Haijiang: Thank you.