UNIQLO Calls Out Slogans For All People In The Face Of Sino Japanese Relations.

Some time ago, the staff used the crane to cover the gigantic UNIQLO billboards with instant stickers.

Japan

Uniqlo CEO CEO Yanai said in September 26th (Wednesday) that the company would not consider slowing down the pace of opening stores in Huaxin because of recent sentiment, and stressed that the Chinese market and its production base will not change.

Calling out "Made for All", UNIQLO avoids customers' eye-catching fashion and focuses on production simplicity.

The way of marketing is expanding rapidly overseas.

In fact, UNIQLO is expecting overseas sales to exceed Japan's domestic market in three years.

The turnover accounted for more than 80% of the total revenue of the parent company, the fourth largest apparel retailer in the world, Fast Retailing, and Helmut Lang.

The top three retailers are Zara (micro-blog)'s parent company, Spain's Inditex, H&M's shareholder Hennes & Mauritz AB and San Francisco Navy group with Gap (micro-blog), Old Navy and Banana Republic chain.

As we all know, UNIQLO sells basic funds.

It is precisely because of the basic pattern that UNIQLO is less than the "fashion risk" that bears the uncertainty.

Because UNIQLO does not have to follow closely.

The trend is constantly changing, and product design will not change suppliers easily.

UNIQLO has obvious advantages in negotiating with suppliers in order to control the cost and maintain the competitiveness of its product prices in order to supply more than 1000 stores worldwide with long-term, stable and large orders.

 

In order to make the basic money more attractive, UNIQLO innovating products' tailoring, detail and color every year.

For example, UNIQLO's men's socks have 50 colors, one lattice.

There are more than 150 kinds of lattice matching.

UNIQLO, which has long adhered to the "perfect basic" sales philosophy, has also been rewarded.

The official data released by UNIQLO in August showed that sales in Japan's domestic market were expected to grow by 3.6% in 2012, and the total sales volume of overseas stores is expected to reach 68%, and annual profit is expected to rise by nearly 80%.

Uniqlo Shin Odake, executive director of the US, said that UNIQLO currently has annual global sales of $13 billion and plans to reach $50 billion in 2020, of which $10 billion is expected to complete 200 stores in the US market by then.

To achieve this goal, UNIQLO has prepared a comprehensive entry plan in many markets in Asia, Europe and the United States.

Mr. Ryui Masa said in an interview on Wednesday (27): "if possible, we hope to open 100 new stores in China every year."

The Japanese richest man is not the first to express his ambition for the Chinese market to the media.

In 2010, when the first flagship store in Asia opened in Shanghai, Liu Chi Cheng, the chairman and chief executive officer of Japan's Fast Retailing Co., Ltd., revealed that because of its low brand recognition in the two or three tier cities of China, it will accelerate the pace of opening stores in China in the future, and plans to add more than 1000 large stores in 10 years.

2012 was the tenth year when UNIQLO entered the Chinese market. Although the Diaoyu Islands once again hurt the fragile diplomatic relations between China and Japan, the tension did not seem to have shaken Ryui Masa's business decisions.

Of course, the firmness of the Chinese people's boycott of Japanese goods has been seen all over the world, including Japanese UNIQLO enterprises in China.

On the day before the "918 incident" 81st anniversary, UNIQLO announced that it would close 19 retail outlets in China, while others would shorten the business hours; the shops in Shanghai were not among them.

According to local police instructions, the slogan of "supporting the Diaoyu Islands is the territory of China" is posted for 40 minutes according to the instructions of local police in a shopping mall outside Shanghai.

The Japanese welcome speech in a UNIQLO store in Hefei has also been cancelled, leaving only the welcome words in both Chinese and English.

However, since September 19th, enterprises in China and Japan have resumed production.

Although a number of media reported that Japan's retail outlets such as UNIQLO, but some UNIQLO staff also said that the recent sales have not been greatly affected, the overall sales volume is almost the same.

A survey of "boycott Japanese goods" by a website showed that 92% of netizens said they would boycott Japanese goods; 6.8% of netizens said no.

A shopper in UNIQLO shop pointed out that although UNIQLO is a Japanese brand, its production line is in China, but she also believes that "the same price products are still excellent in Japanese goods, boycott Japanese goods and get a long face and quality."

It was also in September 19th that Japan's Xun Marketing Group announced that it would set up a wholly owned subsidiary in Australia in December this year, with the goal of opening the first UNIQLO store in Melbourne by the end of 2014.

On Friday (28), UNIQLO will open its fourth store in the United States at Westfield Garden State Plaza, New Jersey.

The store's original location is Gap group's Old Navy.

According to MarketWatch, UNIQLO's opening plan can be described as an expansion against the market.

The number of stores from retail companies to Gap & Abercrombie & Fitch (abbedon & amp; Fitch, with five brands such as Hollister) is decreasing.

Although the number of stores in the US market is no less than that in China, but speaking of nationalism, Americans do not need to be modest to the Chinese in hatred of Japan.

However, as an art, the beauty of fashion is far beyond time and space and overriding it.

Not to mention the extent to which a nationalism can influence a fashion brand.

If you really want to pass the fashion world.

Things,

Jewelry, expressing love for people living above, divides themselves into different races, nationalities and religions, perhaps like John Galliano, which is drunk and anti Semitic. In the end, it will be forced to be dismissed by Dior, who is not "respecting" different races.