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    Textile Enterprises: Opening Up New Markets Is A Top Priority.

    2012/10/9 12:55:00 13

    TextilesTextiles ExportsClothing

     

    "We are currently considering more than product development, but market expansion."

    A few days ago, Shaoxing Hongtai leather products Co., Ltd., responsible person Tang Jingwen told reporters, at the moment,

    Textile industry

    The overall situation is relatively low. For some textile exporters, opening up new markets is a pressing matter of the moment.


    These days, "Hongtai leather" staff are busy preparing for the autumn Textile Expo in Keqiao this year. Although the spinning Expo is open every year, the company still attaches great importance to it.

    "In the first half of this year, we participated in the spring fair in Keqiao. Next is the autumn Textile Expo. We should not only introduce our products to our customers, but also show our good corporate image to our customers."

    Tang Jingwen said that there are many foreign businessmen in Keqiao Textile Expo, which is an ideal platform for promoting enterprises.


    Shaoxing Hongtai leather products Co., Ltd. specializes in producing garment leather.

    Shoe leather

    The clothing leather produced by the company is famous in China's textile city.

    Tang Jingwen said that at the same time, while ensuring product quality and product development, it is imperative to actively explore new markets.


    It is understood that "Hongtai leather" before many overseas customers from India and the Middle East, now change ideas, actively participate in the United States, Europe, South America and other market exhibitions, opened up these markets.

    Take South America as an example.

    Brazil

    Venezuela, Columbia and so on are good emerging markets.


    "Go out, please come in."

    Tang Jingwen said that through the exhibition of Keqiao Textile Fair and some foreign exhibitions, the company invited some customers who had never met.


    Tang Jingwen believes that some of the mature market competition has reached the white hot, such as the Middle East market, many Middle East customers are very aware of the textile enterprises in Shaoxing, and it is quite difficult to get a slice of the market.

    "It is difficult to develop new customers in the old market, and consolidate the development of new customers in the new market."


    "Go to different markets and see if you can get a lot."

    Tang Jingwen said that the company leaders attached great importance to participating in the exhibition, hoping to promote good corporate image and products.


    Tang Jingwen believes that foreign trade enterprises should strengthen their confidence and tackle tough problems. On the one hand, we should further improve our internal strength, strengthen the research and development of new products, extend the industrial chain, enhance the added value and competitiveness of products; on the other hand, we should further increase market development efforts, understand market demand in time, adjust production according to the market, increase the propaganda of target market, avoid trade barriers, and enhance risk prevention capabilities.

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