Brand Description Of The Ten Men'S Clothing Brand In China

The Li Lang group, founded in 1987 by Wang's three brothers - Wang Dongxing, Wang Liangxing and Wang Congxing, has pioneered the concept of "business casual" men's wear in China. After more than 20 years of exploration, it has developed into a leading brand of Chinese business men's clothing, which integrates design, product development, production and marketing. It has been named "one of the most potential enterprises in China" by Forbes in 2007 and 2008 for two consecutive years.

The spirit of Li Lang: sincerity, harmony, passion and struggle.

The core cause of the Li Lang:

brand marketing

The values of Li Lang:

1, give

Create a stage without ceiling.

2, create sunshine wealth and happy mood for shareholders.

3, to create a "simple but not simple" lifestyle and attitude for the society.

4, return to society and contribute to society.

Strategic objectives:

Focus on the core, integrate resources, create win-win, expand rapidly, and create international brands.

Do away with the core.

Things that affect the core are not.

All actions focus on core points.

The way of operation:

One is the shareholding of property rights.

Two is industrial specialization.

The three is simplification of research and development.

Four, production is united.

Five is management informationization.

Six, sales diversification.

Seven. The law of management

Focus rule, expert rule, dumbbell rule, fleet rule

Eight, brand concept "simple but not simple".

Nine. The simplicity of Li Lang.

1, many are puzzled, while few are bright.

2, remove all unnecessary things, the core of the rest is the most relaxed, the most clear and the most precious essence.

The brand positioning of Li Lang men's wear:

1, products: business casual men's clothing;

2, consumer groups: business people, white-collar workers, public servants, middle class;

3, the market: county (city) level leading market, provincial level to point to the surface.

The effective team spirit of Li Lang: Based on honesty, passion, vitality, diligence, intelligence, professionality, innovation and Li

Li: Interpretation: Li: representing success; Lang: representing men; Li Lang: a successful man.

Li Lang character: loyalty, sincerity, harmony and kindness

Harmonious Li: mutual respect, mutual praise, mutual support, data speak.

Li Lang's men's clothing brand concept

Simple and not simple -- pursuing a new "Minimalism"; simplicity is not simple.

Simplicity is a higher quality of life rather than a simple, stingy and perfunctory attitude towards quality of life.

Simplicity and delicacy are a style that can be returned to innocence after reading.

Lai Lang men's brand appeal

Simple and not simple -- pursuing a new "Minimalism"; simplicity is not simple.

Simplicity is a higher quality of life rather than a simple, stingy and perfunctory attitude towards quality of life.

Simplicity and delicacy are a style that can be returned to innocence after reading.