Consumer Oriented Clothing Promotion

Cost Coupons: the price coupon is a price tag that a commercial unit gives to customers with the outer packaging of advertisements or products, but its value can only be realized in stores designated by the cost coupons.

Customers usually get a few percent discount on the price by using the coupons, but there is another kind of "automatic payment coupons" that can be converted into currencies after the purchase of the coupons.

The proportion of concessions is even greater.

At the beginning of 90s, some stores in Beijing began to use coupons, but the scale was far less common than that in American stores.

The shopping center has issued a series of "coupons, food, and use" series of coupons, the amount of which is 20 yuan, 10 yuan and 20 yuan respectively.

Additional pactions: the additional paction is a short-term price reduction method, the specific way is to pay customers a certain amount of free goods of the same kind in the paction.

The common language of this method is "buy a few to send several".

Additional pactions are also widely used in fast food restaurants, such as pizza hut in Pizza Hut in Beijing. Customers can get different free drinks depending on the amount of meal they eat when they are at a quiet time in the required shop.

Discount: discount means that the price of goods is discounted when goods are sold. The discount ranges generally from 5% to 50%. Excessive or too small will cause customers to have doubts about the authenticity of Clothing promotion activities.

The discount sign can be posted outside the shop or marked at the discount place.

Prizes sales: prize sales are the most attractive.

One of the ways is that once the consumers win the prize, the value of the prizes is very attractive. Many consumers are willing to try this risk free prizes.

In China, the law stipulates that the amount of a single prize can not exceed five thousand yuan.

In addition to the prizes being bought immediately, in order to improve the credibility of the prize sales, the organizers of the raffle generally asked the notary office to supervise the raffle spot and publish the results of the raffle in the larger circulation local newspapers.

Sample: the meaning of the sample in the clothing promotion strategy includes two kinds of new products and on-site taste.

Many clothing enterprises are willing to sell products and stimulate purchases to consumers by offering small packages of products. If they are food, they should be directly taken to customers in the shops.

P*G has donated a lot of samples of PANTENE shampoo in Beijing to enhance consumer awareness of this product.

Live demonstration: the fashion promotion method is also aimed at enabling customers to quickly understand the characteristics and performance of products, so as to motivate customers to purchase ideas.

There are more and more products on the market in Beijing, including steam irons, food processing machines, various cleaning tools and health care products.

Live demonstrations can save a lot of money to introduce the cost of product mailing advertising, and enable customers to experience their environment and get perceptual knowledge.

Fairs: Sales and marketing activities are one of the most popular business activities in recent years.

The price of the fairs will be slightly lower than the retail price when the products are directly sold by the manufacturer.

Thanks to the exhibition.

Most of them have the desire to buy cheap goods, so if the level of exhibition goods is high, the sales volume of manufacturers can reach a fair level.