Types And Techniques Of Clothing Promotion

It is a marketing activity on the basis of distribution.

Its mission is to cooperate with the distribution channel and use some special means to promote product sales.

Its contents include clothing promotion mix, personal selling, advertising, business promotion and public relations.

Salesperson is through salesperson or salesperson to meet directly with consumers, to convey information to them, to introduce knowledge of goods and services, to arouse consumers' interest and interest, so as to promote the purchase of consumers.

This clothing promotion, which delivers accurate information, strong pertinence, and timely and accurate feedback, is limited by the number of people, professionals and higher costs.

The promotion of staff clothing also includes inviting and engaging experts and consultants to promote and promote sales activities to consumers. Objectively, it also includes buying phenomena caused by mutual introduction and information exchange among consumers.

In addition to staff clothing sales promotion, there are indirect promotion methods such as advertising, business promotion and public relations.

Advertising is to pmit information to consumers through newspapers, magazines, radio, television and other media objects. It is not limited by time and space, nor does it require much manpower. It can help to limit the manpower and scope of activities of clothing sales promotion.

Business promotion is through a series of measures to stimulate consumer desire to buy and purchase behavior, such as giving samples, price concessions, reward sales, cheap packaging and so on.

Public relations are achieved through the public relations personnel to make friends, establish the credibility of clothing enterprises, mediate the relationship between enterprises and consumers, and actively lobby customers to achieve the purpose of Clothing promotion.

The clothing sales promotion of clothing enterprises is an organized, planned and purposeful overall behavior. It is not an isolated and fragmented attack. It is a combination of various clothing promotion methods as a complete system, which is used in conjunction with each other, and the effect is enhanced. At the same time, different clothing enterprises can choose and match clothing promotion methods to promote clothing sales according to different market conditions.

The contents of the techniques are: how to arrange sales plan and distribution time, how to maintain the relationship with the original customers, how to find and find potential customers, how to make the products of clothing enterprises as the interests of customers, how to write sales letters and memos, how to end a sale and get new orders, how to analyze the customers' purchasing motives, how to deal with and deal with the difficulties encountered in sales work, and how to compete. There are many ways to compete, and most of them are competitions in intelligence and knowledge, most of which are related to the products sold by the company or its products.

The prize of the competition is usually in kind, but there are also rewards for free travel.

There are many places to compete.

Sometimes the game is organized by TV stations to complete the competition, and the products of the clothing enterprises are released in TV programs to achieve the purpose of publicizing clothing enterprises and products.

How to collect customers' opinions and competitors' intelligence materials, how to use sales tools and equipment, how to pay attention to personal manners and so on.

Rebate: the kickbacks to consumers are not realized immediately after consumers buy goods, but need a certain step to complete.

Usually, the logo of the rebate is attached to the package of the product or printed directly on the product's packaging, for example, the rebate mark of the liquor is usually wrapped in the bottle mouth.

After buying a product with a rebate mark, consumers need to send the rebate label back to the manufacturer, and then send the check to the consumer by the manufacturer according to the rebate amount.

He is also good at understanding the difficulties of users; he is good at choosing the right time to conduct full business negotiations; he is good at approaching and convincing users, obtaining user trust; dare to break through price barriers and quote timely.