Advantages And Disadvantages Of Super Low Price Promotion For Garment Enterprises

Now some clothes.

From time to time, in the low-priced storm sale of the lowest market retail price stipulated by the clothing manufacturers, the buyers and the heads of the stores have not seriously considered. Is such a simple low price promotion really effective? Is this the best and the most effective way of clothing marketing? Is this good for consumers / themselves / clothing manufacturers? The answer should be very positive: such a promotion is ineffective.

The clothing sales staff of the clothing manufacturer originally signed a price promotion agreement in accordance with the principle of honesty and conscientiously. The agreement also made clear the corresponding promotional price, but the store had to bear the integrity to play the game of bad children. It took the agreement as waste paper and adjusted the price of the agreement privately. It must not violate the lowest promotional base price of the clothing manufacturer in the market, and carry out the so-called low price storm marketing. In fact, the store seriously analyzed the sales data of the sales promotion, which did not help the growth of clothing sales.

Clothing manufacturers rush to buy stores, and stores are out of stock.

When clothing manufacturers first learned that KA stores had to sell super low prices (less than the ex factory price of their clothing factories), they would send large numbers of people to stores to rush to buy them.

There are two purposes to do this: 1., buying the stock of the store and making it impossible for clothing to sell because it is out of stock; 2., after purchasing the goods below the ex factory price, the price is given to the dealer, each holding a shopping basket, which contains these goods, while the shelves and his display are empty, real consumers or customers who need to buy are simply unable to get the goods, because the stores are out of stock.

Is it something retailers would like to see, especially the fact that retailers' bosses would like to see it?

Storm products can not be bought, consumers complain and complain.

Nowadays, many home appliance stores and KA clothing stores are still in such a situation, because they are storm products, because the promotion price is even lower than the manufacturer's factory price, so the quantity of this product is very limited, and many consumers are buying these goods. Is the store really thinking of consumers, whether customers are regarded as God? Customer satisfaction is the biggest satisfaction of stores, and customers are not satisfied at all. Therefore, these slogans should not be shouted, nor should they be hung on the wall as decoration and decoration, but rather by practical action.

Breach of contract or agreement, not honesty.

A contract or promotion agreement that has been agreed and signed by both parties is a legal effect. As a result, the unilateral alteration is not illegal or illegal, as it is a violation of the contract and agreement by the seller. It is not honest and credit. If so, the clothing manufacturers will not dare to sign any sales promotion agreement with you in the future. Because you do not keep your promise, you are playing a win-win situation instead of pursuing it, but you only want to meet your own needs.

Therefore, the store must take practical actions to reflect your integrity, integrity management and integrity cooperation, which is the guarantee for long-term and healthy development of business.

Having talked so much, the super low price storm promotion of clothing stores is not only good but not effective. In order to safeguard the hard won manufacturers' friendly cooperative relationship, for the sake of the reputation of the business, for the interests of the consumers, and for the win win of both sides, the buyers and operators of the store should have a good reflection.

To stop such irrational and simple behavior, join hands with garment manufacturers to negotiate and work out a reasonable and new sales promotion form to satisfy your customers and satisfy your customers.