How To Solve The Problems In Channel Management

The disunity of channels in garment enterprises can easily lead to contradictions among manufacturers.

The lengthy channels make management more difficult.

Clothing enterprises have a wide coverage of channels.

There is a lack of standard for garment enterprises to choose middlemen.

Ignore the follow-up management of garment enterprises.

Blind self built network, clothing enterprises can not well control and manage terminals.

The choice of channels for garment enterprises listed on new products is chaotic.

Aiming at the problems existing in the channel management of garment enterprises, the corresponding solutions are found out.

Clothing enterprises should solve the conflicts between garment enterprises and middlemen caused by the narrow market. The channel policy of clothing enterprises of garment enterprises should standardize the service standards. In order to prevent fleeing goods, inspections should be strengthened. In order to prevent goods falling, training should be strengthened, and rewards and punishments should be established. Through effective combination of humanized management and institutionalized management, the supplier relationship that best suits the development of garment enterprises can be cultivated.

When choosing middlemen, we should not overemphasize the strength of clothing dealers, but neglect many problems that are easy to happen. The relationship between manufacturers should be matched with the development strategies of garment enterprises. Different manufacturers should correspond to different clothing distributors.

The channel members of clothing enterprises should have certain criteria: scale of operation, management level, management concept, acceptance of new things, spirit of cooperation, service level to customers, quantity of downstream customers and development potential.

Many garment enterprises mistakenly believe that after the completion of the channel of garment enterprises, they can once and for all, and do not pay much attention to the communication and communication with the members of garment and garment enterprises.

From the overall situation, it affects the garment enterprises.

There are many factors for development. After the completion of the channel of garment enterprises, they should be adjusted according to the development of the market, otherwise there will be big problems.

Many garment enterprises, especially some small and medium-sized garment enterprises, must build their own sales network regardless of the actual situation, but for various reasons, they have caused great economic losses to garment enterprises.

There are certain conditions for manufacturers to build their own garment enterprises: high brand appeal, influence and considerable strength of garment enterprises; stable consumer groups, market sales and garment enterprises' profits have considerable brand recognition and stable consumer groups; garment enterprises have already had relatively mature management mode after considerable pre market accumulation.

In addition, the key to the channel of self built garment enterprises must pay attention to the economies of scale, and must reach a certain scale, so that manufacturers can realize the lowest cost of distribution and operation.

The successful entry of any new product must maximize the strength of the channel of clothing and garment enterprises, especially the close cooperation with garment distributors.

Clothing distributors should have the same business objectives and marketing concepts as manufacturers. From strength, clothing distributors must have strong distribution capabilities, good reputation, strong sense of service and terminal management. In the same business category, clothing distributors should distribute exclusive brands and have no brand names that conflict with their products and prices. At the same time, clothing distributors must have strong financial strength and fixed distribution network.

In the process of popularizing new products, garment enterprises should reappraise and select clothing distributors. First, we should strengthen the ability of network expansion and market operation for the existing clothing dealers. After the new products are handed over to their agents, the manufacturers will give full support to them and train them.

Two, there is no value for pformation.

And resolutely replace them.

Three, for the two tier distributors with stronger strength, they can entrust their agents with new products.