Jimo International Fashion Fair Recently Opened

The holding of the fair is also.

The municipal government has greatly promoted the quality of Jimo's textile and garment industry, and has played a significant role in promoting the status of China's famous knitted cities in the national industrial cluster. To build up hundreds of billions of industries of textile and clothing in Jimo and further enhance the quality of the textile and garment industry in the city.

The fair is an effective way to deal with difficult situations and industrial pformation and upgrading.

Since 2011, the development of China's garment industry faces many difficulties and problems.

The demand for international market is sluggish, the appreciation of RMB continues, labor costs and raw material prices fluctuate, the impact of monetary policy on business credit, and inflation on consumption are more obvious.

In 2012, the downturn in the external demand market was pervaded in the export oriented manufacturing industry. China's textile and garment industry is losing gradually compared with the emerging Southeast Asian market in terms of manpower costs and land costs. Vietnam, India and Pakistan rely on cheaper raw materials and labor costs, snatch away a large number of overseas orders, lack of many company orders, and frequent inventory crises in domestic enterprises.

How to develop the enterprise, how to build the brand and how to get rid of the current predicament is the primary problem to be solved.

In the face of the complex economic situation at home and abroad and the pformation and upgrading of the textile and garment industry in Shandong, the government of Shandong put forward the 2012 "brand building year". Guided by the Shandong Provincial Commission of letters, the textile industry association of Jiangsu Province, the Shandong garment industry association and the Jimo municipal government jointly organized a national professional brand planning and operation team to break the traditional exhibition mode, put forward the all-round integration of high-quality resources at home and abroad, start from the textile and garment industry chain, seek new ways of brand cooperation, and jointly launch an innovative trade fair.

According to the head of the international fashion season organizing committee,

It aims to help upgrade the textile and garment industry in Shandong, promote the brand development of Shandong textile and garment industry, and enhance its popularity at home and abroad.

As the high-end platform for the development of Shandong textile and garment brands, the international fashion season will professionalize, internationalize and high-end brand building services according to the specific needs of the enterprises.

The meeting raised the theme of "new perspectives, new opportunities and new developments".

The fair will consist of two parts: promotion and docking. The exhibition area will be about 10 thousand square meters.

The enterprises that participated in the fair were mainly enterprises in Shandong Province, and a total of more than 110 enterprises at home and abroad were involved. A total of 380 negotiations were made for advance booking and temporary appointment. 320 negotiations were made in advance.

The fair will focus on resource docking and business cooperation on the basis of comprehensive exhibition and cooperation talks.

From form to content, it has distinctive characteristics compared with other exhibitions.

First, provide detailed interpretation of resources.

The venue adopts the "return type" promenade design mode. More than 50 high-quality service resources at home and abroad are highlighted on the display Kanban, providing the participants and professional audience with the characteristics and advantages of each organization and designer.

Two, participating enterprises hold docking table to meet the best demand for docking.

Before the meeting, through in-depth study of the needs of participating enterprises, integration of resources, booking negotiations.

Through the cooperation negotiations, we will achieve the demand docking. After the meeting, we will provide periodical tracking services and urge each project to succeed.

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Three, the launch of theme day helps enterprises to enhance brand management consciousness.

With the theme of "new perspectives, new opportunities and new developments", the Trade Fair will focus on the three problems of textile and garment enterprises pformation and brand building. We will introduce "brand building", "technological innovation" and "channel development". We invite top domestic and foreign top designers, designers and all kinds of excellent service providers to explain and promote the leading new trend, new formats and new technologies of textile and garment enterprises, and interpret and convey the latest professional information from the perspective of industry.

The international trade association and the domestic industry celebrities are present.

Among them, famous brands and famous designers from 8 countries and regions such as France, Italy, Britain, Germany, the United States, South Korea, Taiwan and Hongkong, more than 50 famous domestic design service providers and 28 representatives of large shopping malls have come to Shandong to discuss with them.

The docking activities were initially successful, and the two sides signed on the spot and reached more than 20 intentions on the spot.

The convening of the fair will introduce Jimo's high-end partners in the international fashion and apparel industry.

Through three to five years, Jimo can attract at least 10 countries and regions of excellent brand enterprises, designers, senior professionals, professional technology and service agencies to enter the local area.

At the same time, the holding of the fair will promote the development of Jimo's famous knitted cities, improve the industrial chain of Jimo's textile and garment industry cluster, and create China's textile and clothing brand and design new forces.

The industrial incubator has effectively promoted the construction of the core area of the blue Silicon Valley in Qingdao.