The Three Stages Of Brand Development Of China'S Ten Men'S Clothing Brand Of Seven Wolf Wolf Men'S Clothing

The seven wolves men's wear is a pioneering brand of China's men's wear industry, and has always been committed to providing consumers with high quality to meet the needs of modern diversified life.

Products.

"Men are more than one side". The seven wolves use "character men's clothing" to highlight the internationalized quality and the Chinese and Western compatible cultural style.

Brand history

The first stage of brand

From 1990 to 1997, the trend of independent brands is challenging: life will never turn back.

"I am a wolf from the north, walking in the boundless wilderness."

In the 90s of last century, Chyi Chin and his wolf in the north were all over the river.

At the same time, another "Wolf Legend" is also being written in South China.

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China's reform and opening up is like a timely spring rain, awakening every ideal passion.

In 1990, the seven wolves registered successfully, the first registered trademark of Fujian Province, and the first independent intellectual property company in Fujian province.

In June of the same year, seven wolves two color jacket appeared on the market, and the products sold well in the north and south of the river. They were praised as "the king of Chinese jacket" and "jacket expert."

The brand of the seven wolves has started a new era of private brand marketing.

The brand and product innovation of the seven wolves immediately caused widespread imitation effect, and the prevalence of counterfeiting became popular. In 1991, seven wolves resorted to the law in Shanghai to produce and operate counterfeit seven wolves products, causing many domestic media to scramble to report and become the focus of tracking. The seven wolves' all-out activism made the brand influence rapidly improve, and played an exemplary role in safeguarding the entire garment industry.

The seven wolves are not satisfied with their achievements. They are engraved on the root of the enterprise. They are the first to introduce the CIS system in the industry in 1993. At the same time, the "seven wolf" trademark has been registered in more than 30 countries and regions of the world.

Sharp grasp

It is the source of success for the seven wolves to understand the industry ahead of time, change in time and innovate continuously.

The second stage of brand

The expansion period of brand strategy from 1997 to 2005 is endless.

Suffered hardships in struggle, experienced torture, and experienced contradictions, turbulence, vicissitudes and glory.

This is the real situation of Chinese entrepreneurs at the end of last century.

In the course of brand shaping, the seven wolves chose this group to stand together, feel empathy, and pursue unremittingly.

At the same time, China has begun to breed the seeds of fashion in the new era.

Besides the surface meaning of clothing, people's initial understanding of fashion is added.

The seven wolves have sponsored a series of major international sporting events such as China Real Madrid and China automobile rally, taking the lead in innovating sports marketing mode and shaping the brand image of the seven wolves fashion leaders.

Innovative brand building and brand marketing are the magic weapon for the seven wolves to continuously consolidate the leading edge of the industry.

In February 1998, "dancing with Wolves - seven wolves - Liu Yang men's wear conference" was successfully held in Beijing, and won the highest award of the second China fashion design exposition: the Golden Summit awards, which laid the status of the seven wolves men's wear in the Chinese apparel industry. This is the only Award for the clothing industry in Fujian province.

In 2002, Chyi Chin, a famous singer in Taiwan, became the spokesman for the seven wolf brands. The seven wolves opened the trend of Chinese private label spokesmen.

After opening up the brand spokesman, the innovation of the seven wolves in sports marketing is also attracting the attention of the industry.

In 2003 and 2005, the seven wolves sponsored the Chinese football team of the Madrid football team for the first time.

At that time, Butragueno, vice president of Real Madrid, said: "highly appreciate the brand personality of seven wolves brand struggle and enterprising. The brand concept of" believing in oneself and believing partners "advocated by the seven wolves is highly common with the Real Madrid brand image.

In November 2009, the seven wolves once again joined hands with the international high-end sports team to join the ROC World Championship for the first time to get out of Europe to Beijing, China.

F1 generation car king Schumacher is wearing seven wolves limited edition windbreaker, passionate interpretation of men is more than one side.

The third stage of brand

2006 brand new concept introduction period today - men are more than one side.

After 30 years of reform and opening up, Chinese society has entered a new stage of pformation.

The cumulative effect of the 30 years of reform calls for better quality of life and spiritual value.

As a leading enterprise in China's fashion and fashion industry, the seven wolves are keen to observe the changes of consumers' emotions, needs and mental outlook, and extend their brand culture in a forward-looking way, so as to fit in with the humanistic spirit of the times.

From the spirit of the wolf and the unique values of Chinese men, the seven wolves put forward that "pursuing life and men is more than one side". This is undoubtedly a breakthrough in the longitudinal development of the brand connotation, thus giving the seven wolves a richer, three-dimensional, unique and fresh brand cultural connotation.

In 2006, seven wolves sponsored the Chinese Club Cup Sailing challenge, jumping out of the limitations of traditional sports events.

In 2007, seven wolves returned true feelings and enjoyed their noble life. The seven wolf VIP club was set up and the sea wolf set sail.

In September 2009, the Fifth China's "Club Cup" sailing challenge, seven wolves gave full support to the event.

In July 2010, the seven wolves "around the sea China trip", across eight cities, and strive to create seven wolves VIP enjoy the experience, indicating that the seven wolves have been advocating the quality of life has been upgraded again.

In 2011, the seven wolves again sponsored the Straits Cup Sailing Competition, which marked the brand of seven wolves, paying more attention to the high taste fashion leisure sports, and further accelerating the development of high-end brands.

The brand culture of the seven wolves is quite different among many Chinese clothing brands. Its distinctive brand culture is the unique competitive advantage of the seven wolves. It is one of the seven wolves' winning magic weapons.

The successful shaping of the seven wolves brand is closely related to persistent attention to brand cultural connotation construction and leading the mainstream social spirit in China.

The seven wolves in the brand marketing mode of enterprising spirit and innovation spirit, in 2010 once again got the perfect embodiment --- the hall of fame strategy should be born sometimes.

The seven wolves are building the largest Asian celebrity platform through celebrities, celebrities and celebrities in seven fields.

To deduce the brand culture connotation of the seven wolves, so as to enable more consumers to see, hear and feel to understand the fashion of seven wolves, to inherit the classics, and to guide the mainstream spirit of the society.

After succeeds in holding hands with Zhang Hanyu and Honglei Sun, in July 15th, the seven wolves announced that "Mingshi hall" usher in a new member -- a popular movie star.

Li Chen became the latest spokesperson for advertising.

The two glamour stars joined the hall of fame as "character celebrities", working together with Zhang Hanyu and Honglei Sun to perfect the charm of the seven wolves "men not only one side".

And their joining also marks the strategic pformation of the seven wolves brand upgrading "character men's clothing", highlighting the seven wolves' pursuit of high quality and the compatible Chinese and Western style.