Bosteng Menswear, China'S Ten Largest Men'S Clothing Brand

Bosideng men's clothing is one of the key projects of Bosideng brand extension. Since its launch in 2004, it has been running rapidly in the fiercely men's wear market. Since its entry into the market in the past 7 years, the market sales have increased by more than 50% per year. In May 26, 2009, Bosideng International Holdings Limited wholly acquired Bosteng men's business, and classified Bosideng men's business as the brand extension key project and the first development item of Bosideng.

At present, Bosideng men's clothing has set up nearly 1000 marketing terminals, including direct stores, all over the country. The sales network covers the whole country and takes the lead in entering the European market with its own brand for more China.

The brand has set a good example in entering the international market.

As China

A "black horse", Bosideng men's clothing in 2009, suddenly built up a new position of "quality life" Menswear, and worked with many internationally renowned consulting, design, public relations companies, combined with the image of the quality idol Lee Hom, making the brand image more fashionable, fashionable and internationalized, creating a good performance. As a brand name of Bosteng brand, Bosteng men's repositioning brings new dress experience to consumers. Bosideng "grade life" menswear lets you easily change roles in delicate business, simple office and urban leisure.

Experience the temper of time tempered, regardless of how the heart is surging, can be taken lightly, magnanimous eyes, there are infinite wonderful.

Brand strategy

Menswear brand positioning: "taste life" men's wear, Bostan men's "taste life" as the brand positioning, is to advocate consumers in different living occasions, to achieve different styles of dress, leading the whole life form of the dress culture.

Through the pmission of the concept of "taste life", we can change the buying behavior of men's menswear: from single and purposeful purchase to the needs of different forms of life.

Bosideng menswear brand culture: the core of brand culture is cultural connotation, specifically its profound value connotation and emotional connotation, that is, the refined spirit symbol of brand value, life attitude, aesthetic taste, personality cultivation, fashion taste, emotional appeal and so on.

Therefore, the brand culture connotation of Bosteng menswear is the positioning of "taste life". It represents a kind of values, a taste, a style, a fashion and a way of life.

The unique charm of "taste life" lies in that it not only provides customers with some utility, but also helps customers to find the support and belonging of the soul, the ideal and orientation of life, and achieve their goals and pursuits.

Brand appeal: integrate the positioning of "taste life" with the "whole life form" dress, and make men pay attention to the importance of different occasions and dressing according to the cultural connotation of "taste life".

It represents personal identity, status, connotation, character and taste.

The most important thing is to create a splendid way of dressing and lead a new fashion for men's dress.

Bosideng

Product strategy

Bosideng men's product positioning: high-end image, medium price slightly higher

Bosideng men's style positioning: combining Chinese clothing culture with European fashion elements, complying with the international trend and integrating the characteristics of local consumers into modern fashion elements and "whole life form" dress culture.

Bosteng men's product concept: fashionable style, tailored tailoring, high-quality and popular fabrics, harmonious collocation, advanced production technology, excellent quality, reliable quality, fashion, taste, comfort and leisure.