Haines Morris, A H&M Children'S Clothing Is Not Qualified.

The Chongqing Municipal Administration for Industry and Commerce announced in October 12th the quality monitoring of children's clothing in the circulation field in 2012. The results showed that a H&M children's clothing manufactured by Haines Maurice (Shanghai) Co., Ltd. was unqualified.

It is understood that the Chongqing Municipal Administration for Industry and Commerce in October 12th announced the quality monitoring of children's clothing in Chongqing's circulation area in October 12th. The results showed that the test was made by Haines Maurice (Chongqing) Commercial Co., Ltd. Chongqing first branch, and a batch of H&M produced by Haines Morris (Shanghai) Commercial Co., Ltd. was 50964.

The reason is that the color fastness is not up to the corresponding standard of product standard.

Color fastness to wear refers to dyeing.

Color fastness evaluation criteria, color fastness of clothing is not easy to pfer dye to human skin easily, it is easy to cause harm to human health.

Haines Morris (Hennes&MauritzAB, referred to as H&M) was founded in 1947 by Erling Persson in Sweden's Vsters city.

Today, Haines Morris sells clothing, accessories and cosmetics in more than 1500 stores worldwide, employing more than fifty thousand employees.

The unusual thing is that H&M does not have a factory that belongs to its own, and it works with more than 700 independent suppliers in Asia and Europe.

The old Haines Maurice store in Stora Gatan street, Sweden, is the world's first Haines Morris store.

H&M buys the cheapest cloth, and all OEM processing sites are in the cheapest areas of labor, such as China and Turkey.

In 1997, H&M issued a commitment to mark all the products in the production area.

The business philosophy of H&M is to provide fashion and quality at the best price.

Open the 80% European wardrobe, you will find the Logo of H&M. If you walk in the busiest commercial street in Paris or New York, you will surely see the crowd who rush to buy in the H&M store.

Without doubting your eyes, H&M has stores in 28 countries on three continents. In 2006, the total sales of H&M amounted to 80 billion kronor, which is a real super clothing giant.

The secret of H&M's success is not only its advanced marketing strategy and accurate market positioning, but also its strong combination with top designers.