Chinese Business Men'S Wear In Adversity

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The "industrial" group, "Jiangsu and Zhejiang" industry group and the "Guangdong Department" industrial cluster are the three major clusters in China's men's wear market. In the first half of 2012, China's textile and garment industry was in a downturn.

At present,

The market has formed three major industrial clusters, namely, the "Fujian series" industrial cluster, mainly based on Jinjiang and Quanzhou, with Shanghai, Ningbo and Wenzhou as the main group of Jiangsu and Zhejiang provinces, and the "Guangdong" industrial cluster dominated by Dongguan and Foshan.

The first half of 2012 is China.

During the downturn of the industry, textile retail sales and export volume declined, OEM production pfer, inventory crisis and raw material prices were unstable, forcing the whole garment industry to grow feeble.

However, in this environment, Chinese business men's wear has survived in the face of adversity and has achieved relatively good results.

At present, there are three major industrial clusters in China's men's wear market, namely, the "Fujian series" industrial cluster, mainly based on Jinjiang and Quanzhou, and the "Jiangsu and Zhejiang" industrial cluster mainly based on Shanghai, Ningbo and Wenzhou, as well as the "Guangdong" industrial cluster dominated by Dongguan and Foshan.

Since 90s, due to the advantages of low cost and export-oriented economy, Guangdong has formed a more perfect apparel industry chain, effective supply of resources and prominent industrial clustering advantages.

However, with the change of Guangdong's economic environment, local resources are becoming increasingly scarce, labor prices are rising, and enterprises lack the strength of independent innovation. The "Guangdong Department" brand is gradually being replaced in the business men's wear market.

In addition, the old men's clothing of "Jiangsu and Zhejiang provinces" such as YOUNGOR, the wedding bird and so on, mostly rely on traditional fields such as suits and shirts, and lack of innovation and design.

Relatively speaking, the "Fujian Department" business men's clothing brand, represented by the seven wolves and the Li Lang, belongs to the later brand. It has been more active in promoting brand promotion and retail channels and becoming a representative brand of Chinese business men's wear.

According to the earnings report of some companies in the first half of 2012, the business income of the three commercial men's clothing brands of seven wolves, Li Lang and nine Mu Wang increased significantly, compared with the same period in 2011, respectively, increased by 24.47%, 22% and 23.55% respectively.

In addition, according to the inventory situation published in the financial report, compared with the same period last year, the inventory of seven wolves in the first half of 2012 decreased by about 10% of the total assets, while that of the nine herd kings dropped by about 2%, while that of the 0.63% group rose slightly.

Overall, the inventory situation is more optimistic than last year.

Although the increase in operating income and the decline in inventory share can not directly explain the overall operation of the brand is good, but it reflects from the side of enterprises in brand promotion, internal management and supply chain integration and other improvements.

Overall, Chinese business men's clothing is moving towards refinement and specialization.

On the one hand, from the perspective of refinement, business men's wear brands no longer take the road of "blind expansion" in the past, but expand retail stores in the form of intensive farming.

By increasing the proportion of direct store expansion to enhance the brand's terminal image and promote unified management.

At the same time, we should further standardize the way of channel expansion and improve the quality of new stores. For example, we should strictly screen franchisees and carefully consider the location of retail outlets.

On the other hand, from the perspective of specialization, the integration of supply chain through information technology has become an issue of great concern to enterprises. For example, the nine Mu Wang plan takes ERP as the center, establishes a unified information platform, and promotes the development process of the business; seven wolves are increasing the input of ERP projects and gradually realizing the information management mode.

Ching Ke analysts believe that although China's business men's clothing is progressively developing towards refinement and specialization, it is worth noting that the phenomenon of brand homogenization is still prominent, from the target consumer groups, market positioning, product design and fabric selection to similar phenomena.

This homogenization is not only bad for brands to break through themselves, but also reduces the overall competitive strength of commercial men's wear brands.