Methods Of Management Channels For Garment Enterprises

　 Height control

production clothing It is possible to choose the types, numbers and geographical distribution of garment marketing intermediaries responsible for the sale of clothing, and to control the sales policies and price policies of these garment marketing intermediaries. This control is called height control. According to the strength and the nature of clothing, absolute control can be achieved under certain circumstances. Some large production garments that produce special clothing can always achieve absolute control over the clothing marketing network.

Specifically, the Tokyo market is divided into several regions. Each region has a business manager specially responsible. The business manager is very familiar with the clothing distributors in the region and has detailed information on each middleman. Pay close attention to market changes through close contacts with middlemen, timely feedback user opinions, and ensure middlemen's continuous efforts.

Absolute control is of great benefit to certain types of production garments. For special commodities, the use of absolute control to maintain high prices can maintain the quality image of clothing, because if clothing prices are too low, consumers will suspect that the quality of clothing is inferior or will soon be eliminated. In addition, even for general clothing, absolute control can prevent price competition and ensure good economic benefits.

Business can be said to be a great success in China's market in recent years. Since the people's market in 1999, the exclusive agent system of the district has been adopted. The terminal market has been extensively cultivated and meticulous, strictly controlling the price of the sales area and terminal, training and managing the promoters strictly, and constantly eliminating the unqualified agents. It only spent half a year in the county level market, and the sales point reached more than 3000.

　　 Low Control

If the production of clothing is weak or no need for the entire channel absolute. control Clothing can often affect garment marketing intermediaries by providing specific support to middlemen. The degree of control is low, and the control of most garments belongs to this way.

Low control can also be called impact control. This control includes the following elements:

(1) delegate representatives to middlemen. Large garments are generally represented in the clothing marketing agency running their clothing to personally supervise the sale of goods. Garment production personnel will also provide some specific help to channel members, such as helping middlemen train salesmen, organizing sales activities and designing advertisements, and so on, to grasp their sales dynamics through these activities. The production of clothing can also directly support the middlemen, such as the current popular manufacturer's counter sales and store stores. Most of them are made by clothes.

(2) cooperate with middlemen in many ways. First of all, garment manufacturers must shape their own costumes and enhance their brand awareness in the whole market, that is, they must provide strong service and advertising support to clothing distributors. In addition, garment manufacturers should also support garment distributors in implementing their service and advertising strategies in their own regions. Provide various subsidy measures for clothing distributors, such as focus advertising subsidies, inventory subsidies, in exchange for their support and cooperation, and achieve the unity of interests. This is very important. Garment manufacturers must formulate detailed measures to implement various strategies according to local conditions, and strive for wide participation and active collaboration among garment distributors. This has improved its brand. channel Its popularity also helps garment distributors to make profits, stimulate their enthusiasm and guide them to compete properly, thereby reducing conflicts and achieving a win-win situation between garment manufacturers and garment distributors.