Children'S Outdoor Footwear Brand Reima Officially Entered The Chinese Market.

In October 12th, outdoor children from northern Europe were outdoors.

Brand Reima's first image store opens at the Zhuo exhibition shopping center in Beijing.

Ambassador to China Lars B? Ckstr? M, Reima global CEO Elina Bj rklund lady, Reima chairman of the board of directors, Mr. Christophe Lai came to congratulate him and cut ribbon for the opening of the new store. The image shop marks the official entry of the brand to China.

Finland ambassador to China Lars Backstr? M and distinguished guests cut the ribbon for Reima's first image shop in China.

It is reported that Reima Seth Plaza also opened in the same period.

The arrival of Reima has filled the gap in the field of children's outdoor clothing in China, helping Chinese children to be more secure and comfortable in touch with nature, and free to enjoy their carefree childhood.

Driven by the brand appeal of "caring for the next generation", Reima has become a leading brand in the field of outdoor clothing for children in Scandinavian countries after nearly 70 years of development.

The Reima came to China not only to bring children's outdoor clothing with safety, comfort, high functionality, high technology and high quality, but also to share the experience of parenting with Chinese parents and jointly promote the healthy and happy growth of Chinese children.

On the day of the event, Mr. Lars B ckstr m, Ambassador of Finland to China, congratulated herself on the opening ceremony. "I am honored to witness the famous outdoor children's wear brand Reima in Finland. I believe this will be a good start. I hope that the Reima brand will continue in the Scandinavian legend and become a bridge for Chinese parents to feel the Nordic culture and the unique parenting concept."

When it comes to China

For the importance of the Reima brand, Reima global CEO Elina Bj? Rklund pointed out: "the huge and rigid demand in the Chinese market makes us realize the importance of the Chinese market, and the growing diversity of parenting ideas provides the soil for the presence of the Reima brand in China."

In the future, we will increase investment in the Chinese market, which is also an important part of the Reima brand internationalization strategy.

We have enough confidence in the products of Reima to bring authentic parenting ideas to Chinese parents, and to accompany Chinese children to spend their childhood freely and happily.

The opening ceremony is full of innocence and childlike interest, which embodies the relaxed and cheerful outdoor sports style and dress culture advocated by Reima.

During the event, a child dressed in Nordic costumes took the sleigh laden with gifts. After the gifts were removed, he showed the brand logo and introduced Reima to Chinese consumers.

Then, along with the living pictures of the Nordic children, the lively and lovely Chinese small models dressed in Reima, autumn and winter, and spring and summer 2012, went to the T platform to play in the simulated rain and snow scenes. The lively plot design showed the natural nature of the children, and predicted that the Reima lifestyle, which was deeply loved by the children of northern Europe, would also become the favorite of Chinese children.

It is worth mentioning that the main character of this ribbon cutting ceremony is also these lively and lovely children. Only the side guests can help the children finish the ribbon cutting ceremony. This ingenious form of ribbon cutting highlights the brand proposition of "Reima for children only".

Reima is committed to serving children. Every garment, shoes and accessories are tailored to the unique needs of children. All products are tested through strict and high standard products, waterproof, windproof, antifouling, breathable and tested by the most honest and rigorous tester in the world, the children themselves.

No matter what the natural environment is, in the sunshine, rainy days, sand, mud, and water skiing, Reima will allow children to enjoy excellent safety protection in the process of sports and play, and free, relaxed and comfortable outdoor activities.

With the arrival of Reima, Chinese children will also feel the joy and carefree of Reima. With the help of Reima, Chinese children will be more secure and free to embrace nature and have a happy childhood.