Love Underwear To Impress Customers With Sincerity

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How can an underwear product change from a commodity hanging on a display cabinet into a personal clothing recognized by consumers? How can consumers accept a brand product and concept? How can customers with preconceived concepts accept their own products? These details may have been too basic, but a booming industry not only needs forward-looking entrepreneurs We need a group of grassroots wisdom who can answer the above questions.

stay Adoration In every store of Mr. amo, customers can be seen in an endless stream, which proves that Mr. Amoy has been recognized by many consumers. The success of the brand, of course, can not be separated from Aimu, which always adheres to the brand concept of "creating beauty and transmitting love" and the brand positioning of "delicacy, fashion and elegance". Of course, behind the success is also inseparable from every dedicated customer service staff, of course, as well as the store manager.

The reporter interviewed the store managers of four shopping malls in Mr. Aimu and the director of brand management department of Mr. Aimu group, and personally felt how the admirers convey love

　　 Li Linlin Mr. amo is the director of brand management department of AMO group. Her job is to transfer the characteristics of about 150 new products every year to about 600 shopping guides and store managers like Ning Yuzhen and Hu min from nearly 200 stores across the country, and then pass on the characteristics of these products to consumers.

Li Linlin said that love creates beauty and conveys the brand spirit of love. It is through Ning Yuzhen and Hu Min that shopping guides and store managers vividly convey the brand spirit of love to consumers. By introducing products, they let consumers feel the fine quality and upward spirit of love.

Mr. amo's positioning is relatively high-end, and the quality, texture and design of products are first-class. Every admirer is very confident. However, no matter how good a product is, it is difficult for consumers to accept it. Many of Mr. amo's buyers were consumers of foreign underwear brands. Li Linlin and her colleagues need to pay special attention to let them accept domestic products, even if they are willing to try first.

Summing up Mr. amo's brand consumers, it is found that the purchase proportion of men and women is basically the same. This phenomenon is not surprising in the field of men's underwear sales. Li Linlin and her colleagues have done a research on the consumption situation of men's underwear products. The conclusion is that most men under the age of 16 are bought by women, accounting for about 90%, mainly mothers; from 18 to 30 years old, women buy less, only about 30%; from 30 to 45 years old, the proportion of women buying on behalf of them has risen to 60%; Over the age of 45, the proportion of women buying on behalf of others has returned to about 80% - 90%.

Thus, it can be seen that women account for a large proportion of men's underwear buyers. Therefore, Mr. amo's shopping guide has the ability to design different sales plans according to different consumption habits and psychology of men and women.

Li Linlin said that for different consumers of men and women, her colleagues will refine different selling points and introduce them to consumers.

Shopping guides all know that men's purchase is very rational, and those who can enter the store are in demand. If they can impress him in three sentences, half of the success will be achieved. If the first three sentences do not produce any effect, then the opportunity of this promotion will be basically lost.

Male consumers are generally interested in the physical properties of products and are sensitive to numbers. Therefore, when recommending products to male consumers, first of all, they should start from the performance of the products. Sometimes, they can even pay attention to the specific percentage of fabric composition, yarn count and weaving needles, and invite consumers to feel and try them on.

For example, the imported fabrics mentioned in Mr. amo's products are really imported after weaving, rather than the edge ball of yarn import. These specific introductions are easily accepted by male consumers. If consumers are interested, they can continue to introduce the design highlights of this product. For example, the thin underwear is designed as a V-neck, which can be bottomed and not easily exposed. The thicker underwear is designed as a round collar to make the sensitive neck skin feel warm. In general, male consumers seldom consider the matching of underwear products. In the third step, shopping guide can guide consumers to consider different matching needs, which kind to match with cardigan and which to match with sweater This is not a simple sales promotion, but from the perspective of consumers' lifestyle, we consider appropriate clothes for them. High end consumers can identify the rationality of the suggestions. Our shopping guide will never recommend unsuitable products for the purpose of selling goods. This is also the reason why Mr. amo's members are relatively stable.

Of course, female consumers are most interested in product performance, but they pay more attention to emotional consumption. Many female consumers of Mr. amo are secondary consumers, that is to say, they have bought the series of products of Amoy women and began to pay attention to men's products only when they were satisfied. They had worn and recognized some fabrics by themselves. Some warm clothes are for lovers, and female consumers will generally buy them for their families.

As the director of Mr. Aime's brand, one of her jobs is to undertake the transformation from design to sales, as well as feedback from sales to development departments. She gets the product information from the design department, which may be pages of black and white ink, and a color album. She decomposes these design ideas to the shopping guide. When the shopping guide delivers to consumers, there are basically no words and pictures, which are all vivid and easy to understand languages. She said that the stories mentioned above all contain the secondary processing of product information by the shopping guide. With good experience, she will promote it to the whole brand.

Adoration Underwear The brand spirit of creating beauty and delivering love is conveyed to consumers in the process of continuous finishing by Li Linlin and her colleagues. And such information processing process is full of admirers' love for products and customers, and the process of sales has become the process of love transmission of admirers. Li Linlin told reporters that amo brand not only contains high-quality products, but also includes the three-dimensional service mode from the customer's point of view of the whole company. It is the love delivered by layers that makes the products more vivid. In this system, she is only one link. The vividness and care of the front-line shopping guide often makes her feel warm and surprised.