Riches And Birds Men'S Clothing: Consolidate The Status Of "County Supremacy" And Create A New "Chinese Gentleman"

Recently, riches and birds

2013 spring and summer new products unveiled in Xiamen.

At the end of the three year strategy of "county-level hegemony hundred regiment war", at the press conference, the rich bird's men's clothing not only made a new marketing strategy, but also launched a new brand positioning: "Chinese gentleman".

Consolidating the status of "county supremacy"

In 2010, fortune bird men's clothing aimed at the huge and potential consumption county market in China, and formulated the three year marketing strategy of "county level hegemony hundred regiment war".

In the past three years, in order to gain supremacy in the county level market, the rich birds wear men's clothing as the goal of "county supremacy" and "hundred regiments war" as a strategy to attack the county-level market.

After successfully completing the three year strategy of the county-level market, Fu Fu bird men's clothing has developed a new channel strategy in fourth years, which mainly includes three modules, namely, customer service, channel construction, and retail benchmark.

Among them, we will take the direct battalion branch as the breakthrough point, and create the retail benchmark.

From the three dimensions of performance, profits and goods, we will consider more reasonable location of stores, strengthen the digital management of companies, speak with data, improve the terminal operation management system from goods, personnel, finance, daily operations and incentives, and gradually establish a multi store management mode of the company.

Liu Ye, vice president of rich bird men's clothing, introduced.

At the same time, Hong Huihuang, President of fortune bird's men's clothing, said that in the future, wealthy men and women's men's clothing should not only build the top brands of county level overlords, but also gradually march into a second tier city.

New positioning of "Chinese gentlemen"

After having a clear market position, this season, the riches and birds men's clothes have been reexamined.

Finally, the brand positioning was upgraded and optimized, and a more accurate and more suitable brand positioning of rich birds was found.

"What we need to do is to search for the characteristics of ourselves and find the fundamental differentiation in our competitors. The concept divides people's hearts and divides people's hearts into market."

Hong Huihuang said that this year, after the overall combing and re understanding of external consumption demand and internal self advantages, the rich and precious men's men established a brand new positioning to break through in the competition: Chinese gentlemen.

"Gentlemen feel that they are courteous, modest, decent, refined, self-cultivation, knowledgeable, loving, advocating traditional culture and self existence values, gentlemen pursuing a quality and humanized way of life.

He represents a new social trend of social and economic development, and is a social trend pursued by the middle and upper class men.

Hong Huihuang said that the mission of the rich man's men's clothing has always been to promote the international image of Chinese men, while the "Chinese gentleman" is the image of "Oriental simplicity and Western simplicity" created by wealthy men and men's men's clothing.

It is reported that in order to be more plump to support the brand positioning of "Chinese gentlemen", Fu Fu bird men's wear will also continue to push the wedding dress before the rich man's men's clothing.

Through the product strategy of wedding suits and the product development of Oriental gentlemen, we can promote the brand image of "Chinese gentleman" in rich men's menswear.

Build more competitive products

During this season, Ye Zilong, a famous businessman and chief executive, paid a high salary to the rich man's men's clothing for re sorting and positioning his products.

Ye Zilong said that the rise of China's new middle class will provide a broad market space for rich men's men's wear. White-collar workers, civil servants, small and medium business owners and wedding crowds will be the core consumers of rich men's men's clothing.

In order to meet the clothing needs of this group of people, this season, the men's men's products are divided into business leisure, fashion leisure, life and leisure three series.

In order to further internationalize and become younger, riches and birds men's clothing has improved the proportion of fashion and leisure. Taking black, white, grey, blue and red as its theme colors, with its architectural texture and new future changes as inspiration, it has created a simple and personalized product.

In addition, Fu Fu bird men's clothing has also given three themes of life and leisure, including the great Suhl coast, the green land Wonderland and the beach style.

As the fist product of rich men's men's clothing, the wedding suit is also particularly eye-catching in the new season products.

With FGN three letters as the basic elements, and the design of the basic deconstruction with rose and heart type as the basic deconstruction, it not only shows the brand elements of the rich bird's men's clothing, but also embodies the originality of the brand.

Whether it is the newly created spring and summer products of the 2013, or the brand positioning of "Chinese gentlemen" that is newly combed, or the benchmarking of the channels to be built up by all efforts, all of this will show the brand vitality and tremendous prosperity of the rich birds' men's clothing.

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