Italy Armani Brand Marketing: Enhance Brand Protection "Golden Signboard"

Brand marketing from Armani

In order to gain a foothold in the fashionable Italy and gain a place in the global market, proper marketing means are indispensable to any brand.

Armani is undoubtedly one of the world's most famous brands in Italy.

The data released by Armani show that, even in 2009, the world is very popular.

Plagued, but Armani group's turnover is still 6 billion euros, and its success is beyond doubt.

Armani inherits the characteristics of exquisite workmanship and exquisite fabric in Italy garment industry.

This is especially attractive for those who advocate "Italy made", and the purity of their style.

Armani has also been more successful in licensing its business.

For a long time, authorized business has been regarded as a double-edged sword in the luxury industry. On the one hand, it can rapidly expand the brand awareness, and on the other hand, it also reduces the risk of brand image in the consumer's mind.

Armani's current practice is to empower a large number of non core businesses to outsource its core.

Ensure continuous investment.

This practice has effectively expanded the brand awareness, pformed the non core products with lower cost into revenue as soon as possible, ensured the abundant capital, and also guaranteed the leading concept and excellent quality of the core business.

The characteristics of the fashion industry determine that its new concept and new product will take some time to gain market recognition. Therefore, a relatively relaxed financial environment can leave much room for the development of fashion enterprises.

The high independence of financial power enabled Armani to get ahead in developing the market.

In addition, in the brand promotion, Armani is one of the first modern fashion designers to recognize the marketing potential of stars and practice it.

Since the 80s world's debut in providing the costumes for the movie "American dancer", stars have played a very important role in the development and growth of Armani brand.

Many famous Hollywood stars have a special liking for Armani fashion, and Armani also seize the opportunity to provide formal dress and evening dress for the stars to attend various ceremonies. The stars with distinctive features and distinctive costumes have entered the view of thousands of households with the media coverage, effectively enhancing the brand's influence and appeal.

Of course, the successful example of Armani may not be duplicated, but its experience is worth studying and learning.

Protect the "golden signboard"

In fact, Italy's world-famous is not only its fashion industry, its textile, tanning,

The furniture, wine making, jewelry and machinery industries all enjoy a high reputation all over the world. "Made in Italy" has always been synonymous with high taste and high quality.

Tiny, World Expo general representative Quinn Thierry and other officials at the same time agreed that they would help Shanghai and World Expo understand the characteristics of Italy and Italy better.

At present, the abuse of the "made in Italy" label is relatively common in Italy. After importing many garments and leather shoes into Italy, it only carries out some simple reprocessing and directly labels the "made in Italy" label for sale in the market.

On the one hand, such a practice has a great impact on the authentic "made in Italy" which is limited in production and many processes still rely on manual completion. On the one hand, after labeling the "made in Italy" label, the seller can take the opportunity to raise the commodity price and seek profits.

In response, the Italy government has taken some practical measures to protect the "business card" made in Italy.

For example, in the increasingly competitive international clothing market, in order to preserve "Italy made" "pure blood", the Italy Senate and the house of representatives have passed the bill, which stipulates that from October 1st this year, only the garments, shoes and leather products completed by all or main processing procedures in the artistic conception can be labeled with "made in Italy".

For products that are not completed in Italy, the locations and specific procedures of "overseas work" must be marked. Enterprises violating this law will face penalties or even suspension of business.