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    Disputes Over The Management Of Crocodiles In France

    2012/10/5 11:35:00 28

    FranceCrocodileManagement

     

    According to the voice of the economy, "the world company" reported that lacoste is a famous French fashion brand, because the company's LOGO is a green crocodile, so lacoste is also known as the "French crocodile".

    Recently, this company is a bit out of order. The family contradiction between former board chairman Michel Lacoste and daughter Sophia Lacoste Dunel has been put on the table.


    Michel Lacoste, aged 69, has been chairman of the company's board since April 2008.

    Now, however, the board decided not to extend its appointment to Loic Armand, chairman of the board of directors of L'OREAL, the former French cosmetics group.


    Michel Lacoste challenged the decision and decided to sue and try to overturn the decision of the board.

    He said that this is a "improper" decision made by an "unconventional board of directors".

    Michel said that members of his family form alliances with outsiders to seize control of the company.


    Michel Lacoste's family members include his 36 year old daughter, Sophia Lacoste Dunel.

    Last month, the board of lacoste appointed Sophia as the non executive president of the company.

    Michel Lacoste said at the time that this is a minority shareholder who should be unfavourable to himself.


    Michel Lacoste said his daughter had not been engaged in commercial work for a day and could not manage a successful enterprise.

    He prefers his niece, Beryl, 56, to take over the company.

    Michel's attitude is considered to be against his daughter and openly contend for the right of enterprise management.


    The Lacoste brand was founded by Ryan lacoste, a famous tennis player in France in 1933.

    Ryan's strong spirit in the tennis court impressed the audience, so he got the "crocodile" name, and a friend of Ryan drew a crocodile to give him.

    Later, when Rennes founded the Lacoste brand, the crocodile became the brand LOGO.


    Today, this green crocodile has become a world-famous trademark. In the 90s of last century, a Hongkong company registered a trademark of crocodile pattern, but the crocodile in Hongkong was headed to the left, while lacoste's crocodile headed on the right side.

    The two companies fought for 5 years and finally shook hands.


    However, the brand name of the Lacoste is endless. A garment brand in the mainland has registered a trademark, which has painted an electric eel, but it looks very like "French crocodile".

    Zhu Zhigang, an attorney in China, has also worked with industry and commerce personnel in this brand store to carry out on-site law enforcement.


    Zhu Zhigang: the trademark itself is registered in a shop selling a trademark, but when it was finally used, it was pformed into a shape similar to that of lacoste's trademark.


    Lacoste's products include accessories,

    Shoe bag

    Things like perfume, leather goods, glasses, watches, and even mobile phones are sold more expensive in all fields.

    Zhu Zhigang emphasized that lacoste is a luxury brand and will never sell at a very low price.


    Zhu Zhigang:

    Lacoste

    This shirt is about 1200 or 1300 yuan. How much do you think this sweater is? It's 39 yuan.

    The French crocodile is a luxury brand, so it won't make such a big discount, but consumers will surely mistake it for being a French crocodile.


    Now, the Lacoste family holds 65% of the shares of lacoste and 5 of its board seats. However, as Michel lacoste and his daughter fall out, the Lacoste family can not control the company.

    Some netizens commented, didn't you say that your daughter was your father's lover for the rest of his life?


    However, as the saying goes, every family has a hard nut to crack.

    Lacoste

    The family's "Pride and resentment" is not a case.

    Loic Armand, the current board chairman of lacoste, once had a job in L'OREAL.

    At the age of 88, L'OREAL's daughter, La triya, was sent to court for sending a huge fortune to a photographer.

    Jiang Su Hui, a commentator in Hongkong, said that all the similar cases were caused by money.


    Jiang Suhui: I think all these paradoxes are like the coming Dragon and pulse of this event. The most important thing is money, which shows the evil of money.

    Her mother said she hoped her daughter could review her life, so there must be positive and negative sides in everything, or her daughter's life style was unacceptable to her mother, so her mother could not trust her, but rather trusted a photographer.

    It was originally a close mother and daughter, but a case which had not been thought of has turned mother and daughter into hatred.


    There are always things going on in big family. Apart from the case of lacoste and L'OREAL, the similar events we have focused on in recent two years include the distribution of Taiwan rich Wang Yongqing, the case of the Korean SamSung group, the case of Hongkong women rich businessman Gong Xin, and so on. Jiang Su said that the protagonists of these cases were successful people, but success also made them "high in the cold". There was often a lack of trustworthy people around them.


    Jiang Suhui: I think these two are the most successful business women.

    If they are so successful, maybe they do not trust anyone, or there is not a friend here, nor a bosom friend, so they will easily lose themselves and trust them when they encounter Feng Shui or photographers.

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